- Analysed industrial plans and prepared infomemo for PE operations regarding digital projects;- Developed internal digital advisory competency center; - Defined digital marketing activities for the annual Observatory of Global Strategy.

Developed and deployed digital strategies and online stores. Selected projects:- eCommerce clients: managed 3 B2C online stores and reached sales’ targets during a three months’ period;- Postal operator: launched eCommerce platform adopted by more than 250 small and medium enterprises and scouted and contacted over 200 merchants to develop a new marketplace launch offering composed by 8 main categories and approximately 20.000 different products;- Cable producer: developed strategy… Show more Developed and deployed digital strategies and online stores. Selected projects:- eCommerce clients: managed 3 B2C online stores and reached sales’ targets during a three months’ period;- Postal operator: launched eCommerce platform adopted by more than 250 small and medium enterprises and scouted and contacted over 200 merchants to develop a new marketplace launch offering composed by 8 main categories and approximately 20.000 different products;- Cable producer: developed strategy for engaging main B2B stakeholders through digital in multiple countries. Show less

Developed digital communication activities and marketing strategies. Selected projects:- Universal Exposition: increased social relevance of event by 30x (more than 1500 tweets per month) by defining a digital communication strategy involving 8 client divisions and coordinating a team of 3 suppliers;- Telco operator: doubled Facebook visibility (+13K fans in two months) and raised online positive sentiment by launching innovative engaging formats and customer care services on Social… Show more Developed digital communication activities and marketing strategies. Selected projects:- Universal Exposition: increased social relevance of event by 30x (more than 1500 tweets per month) by defining a digital communication strategy involving 8 client divisions and coordinating a team of 3 suppliers;- Telco operator: doubled Facebook visibility (+13K fans in two months) and raised online positive sentiment by launching innovative engaging formats and customer care services on Social Networks;- Capri Between: extended by 10x the audience present at the event by managing digital communication activities;- Bank operator: researched customer trends and developed strategy for the evolution of the payment cards’ offering. Show less

Worked within the ABBS Internet-via-satellite business unit for six months. Main responsibilities:- Produced sales’ support materials by testing and benchmarking service USP versus competing offerings;- Assessed monthly budget progress and contributed at defining the mid year forecast.