Stefano Petrullo Email & Phone Number

London, Gb

Renaissance stands for a revival of or renewed interest in something and is undoubt that PR as we know are changing as well as the role of media. This project intends to adapt those changes and create a pool of services that will support developers, publishers and PR agencies of any size. While undoubtedly Public Relations has its pillars on earned media, a modern approach to planning see Renaissance integrate this with owned and paid too. Whilst it's not offering direct execution on those channels, the aim of the company is create integrated plan than fit perfectly in creating consistent messaging.Renaissance puts media in the best possible condition to cover your products, giving visibility, access and transparency with less possible PR jargon but tangible facts. We do this by creating campaigns that are simple, integrated and conscious of change in media landscape to achieve measurable results.Good PR needs focus and time, Renaissance not only offer this but is scalable: is your product demands a special expertise in a genre? We have contacts with industry leader and other agencies that allow to tailor the initial strategy to a specific niche. Needs raise your company profile? We provide top notch Corporate PR to find the best compromise to have your studio known by people that counts!Planning is the key of success, hence PR needs to be considered at the beginning of the development, allocating resource and timing to create a short, but impactful campaign. An initial consultation is free.Training/Bootcamps:Renaissance is also training, bringing expertise in launching AAA titles to every type of company, providing a full set of tools and process that allow you to create your own plans without affecting your production pipeline, saving money and time knowing, from the beginning, what will work and what not.Agency support: If you are a PR agency, we can offer you bandwith in both planning and execution on a one off or retaining base.

Saint-Mandé, Île-De-France, Fr

I initially joined Ubisoft as a Specialist PR Manager to set up the strategic planning of Ubisoft’s products for the gaming media. My hard-working attitude enabled me to progress to Senior UK PR Manager. This involved, but was not limited to, the management of gaming, mainstream, trade and corporate media alongside an external PR agency and two internal PR executives. I actively contributed to creating the full company UK PR strategy on a yearly basis. In 2014 the structure changed and I started working as part of a multi-functional team – coming up with strategy, devising and delivering impactful events and driving results across all communications channels (owned, paid, earned).Franchises Managed (more exhaustive list available upon request):• Far Cry (2, 3, Blood Dragon and 4)• Hawx (1, 2)• Rayman • Assassin’s Creed (2, Brotherhood, Revelations, 3, 4)• Watch Dogs• The Division• The Crew• Splinter Cell Achievements:• Successfully launched Watchdogs as the biggest new IP of 2014 with different multiple mainstream features appearing on publications like The Guardian, Huffington Post, Wired and BBC.• 2012 winner of the MCV Award for PR Team of the Year • Guinness World Record ® holder for Assassin’s Creed II as the most cover-featured video game: 17 front covers, 340+ pages of specialist press coverage and 14 review awards from April 2009 to April 2010 all UK based.

Planegg / Munich, De

Responsibility of building up the strategy and procedures of the internal press office team for this European distribution powerhouse. This involved coordinating with Koch’s Head Office in Germany to implement PR strategy in the UK mainstream, trade and gaming press across print and online media. Example titles included Vanguard (PC), Warhammer: Mark of Chaos (PC) and SBK-07 (PS2/PSP).Additionally, I managed two PR Executives and had a strong input into the evaluation of products, internal reporting to sales/management as well as product positioning.Achievements:• Built the whole UK PR department and UK PR process• Responsible for the first company magazine front cover (Stalker, PC Gamer UK)

Responsibility of all specialist and consumer lifestyle press projects, including but not limited to creating PR strategies and establishing PR story generations, press tour and events management. Major clients included: Nokia, Sega, Midway, Empire, Activision, Red OctaneManagement of the European PR account for Black Bean Games, co-coordinating all the local PR offices and agencies in Italy, Spain, Germany, UK and France working on the implementation of PR strategy with local PR managers.Responsibility of asset management, product presentations, deadlines, exclusives and managing embargoes.

Responsible for the launch of the first ever video game broadband channel in Italy. Editor in chief and responsible of PR with worldwide video game publishers. Coordinating a team of 10 staff writersResponsible for true reflection of the magazine's identity.

Built up the internal press office strategy and procedure. Dealt with major launch of games like Tomb Raider, Quake, for major publisher distributors in Italy (Eidos, Vivendi, Activision, Midway, SCI, Ocean etc) by Leader SpA.Direct point of contact with worldwide publishers to set up Italian PR Plans/Strategy and actions.Organisation of press tours, cover placements, press releases and all related events.

Editor in Chief of the magazine which grew from 3000 to 25000 in sales within a short period of nine months,becoming one of the leading video games magazine in Italy. Responsible for the contents and the strategy of the magazine whilst also dealing with worldwide video game publishers about editorial coverage and co-marketing operations/events.

Responsibility of staff coordination in the magazine and editor of the video games review sections. Dealing with worldwide publishers, Italian distributors and PR offices to gather and manage content and subsequent coordination for the coverage space for each product.

Responsibility of staff coordination and deadlines for the best selling PC magazine in Italy.