• Strategic Marketing Planning: Ability to develop and implement comprehensive marketing strategies that drive business growth and brand awareness.• Digital Advertising Expertise: Deep understanding of digital advertising ecosystems, with experience in aggregating and engaging over 200 pharmacies for targeted campaigns.• Brand Development: Skilled in creating and evolving brand identity, aligning it with company culture and market trends.• Experience in Startup Environment:… Show more • Strategic Marketing Planning: Ability to develop and implement comprehensive marketing strategies that drive business growth and brand awareness.• Digital Advertising Expertise: Deep understanding of digital advertising ecosystems, with experience in aggregating and engaging over 200 pharmacies for targeted campaigns.• Brand Development: Skilled in creating and evolving brand identity, aligning it with company culture and market trends.• Experience in Startup Environment: On-the-ground experience in co-founding and leading a tech startup through to a successful acquisition.• Innovative Product Management: Experience in overseeing the development and management of marketing and software products from concept to launch.• SEO and SEM Expertise: Strong background in both on-site and off-site SEO, as well as managing effective SEM campaigns, including Adwords and Social Ads.• E-commerce Optimization: Expertise in e-commerce conversion optimization, enhancing online sales and customer experience.• Team and Project Leadership: Proven ability to lead and coordinate cross-functional teams, ensuring successful project execution and team synergy.• Stakeholder Relationship Management: Skilled in building and maintaining long-term relationships with stakeholders, suppliers, and partners for sustained business success. Show less

Co-founded Haiku, a leading digital advertising network in Italian pharmacies, connecting pharmaceutical brands with physical locations.• Played a pivotal role in aggregating over 200 pharmacies, designing and developing a powerful tool for pharmaceutical marketing from the ground up.• Demonstrated expertise in strategic planning, product management and business development.• Designed and developed the brand identity and company culture.• Team leader of creative, software… Show more Co-founded Haiku, a leading digital advertising network in Italian pharmacies, connecting pharmaceutical brands with physical locations.• Played a pivotal role in aggregating over 200 pharmacies, designing and developing a powerful tool for pharmaceutical marketing from the ground up.• Demonstrated expertise in strategic planning, product management and business development.• Designed and developed the brand identity and company culture.• Team leader of creative, software and customer success teams and freelancers.• Management of third-party logistics providers (3PL) for installation and servicing operations inside the pharmacies.• Ensured customer satisfaction and building long-term relationships.• Successfully led the company to acquisition in 2023. Show less

• Development of digital and media strategies to support the agency's clients and new business projects.• Advanced management of digital analytics for analyzing on-site traffic and optimizing e-commerce conversions. Proficient use of Google Analytics and Adobe Analytics.• On-site and off-site optimization of content for SEO purposes.• Acquisition of qualified traffic through the creation and management of Adwords campaigns, Social Ads, RTB, and… Show more • Development of digital and media strategies to support the agency's clients and new business projects.• Advanced management of digital analytics for analyzing on-site traffic and optimizing e-commerce conversions. Proficient use of Google Analytics and Adobe Analytics.• On-site and off-site optimization of content for SEO purposes.• Acquisition of qualified traffic through the creation and management of Adwords campaigns, Social Ads, RTB, and retargeting.CLIENTSMercedes-Benz, Sony Computer Entertainment, Sky, NTV Italo Treno, CoopVoce, DHL Express Italy, Salmoiraghi & Viganò Show less

Development of the communication opportunities for the worldwide leading logistic and express shipping company.• Digital Communication• Direct Email Marketing• Adwords Campaign• Social Media Marketing• Mobile App• Research and Analysis

Web Project Specialist in develping the website about 2013 PFExpo in Rome, one of the most important event dedicated to financial advisors.• Coordinate the Web Dev Team• Adwords Campaign• Direct Email Marketing• Datbase administrator• Content Editor

Design and development of the digital opportunities for the publishing company, specializing in finance and personal business. • Re-design of website and visual identity • Social media management • Design of web app integrated with the platform