With over 15 years of experience in marketing, Stefano is a growth leader with expertise in sports medicine brands. He is currently the Head of Growth at pliability, a mobility video platform that aims to improve movement and wellness through a holistic approach. He is responsible for managing and executing revenue-driving marketing activities across paid digital, customer lifecycle communications, website experience, signup and onboarding, churn reduction strategies, and in-app user experience. Stefano has a proven track record of leading successful marketing campaigns and initiatives that deliver results. He led the transition away from App Store in-app purchases, increasing customer LTV 3x and reducing customer acquisition costs over 70%. He also drove the digital communication and rebranding strategy during the transition from ROMWOD to pliability. Prior to pliability, he led marketing at RockTape, growing the company at 25% CAGR and managing 1.2MM/month USD in e-commerce revenue. He has also worked with SurveyMonkey, E2open, and other B2B SaaS businesses, leading demand generation and marketing automation. In addition to his role at pliability, Stefano is a principal founder at apex groupe, a specialty agency focused on growing sports medicine, wellness and e-commerce brands. He is passionate about helping brands connect with their customers and achieve their growth goals. He is also a marketing advisor and mentor, sharing his insights and best practices with other professionals and entrepreneurs.