As a senior growth designer and curious about our future, I act as a true catalyst for innovation and growth for the teams I collaborate with, troughout Digital Innovation &
Growth Strategy advisory.Over the past 22 years, the various roles I have held in marketing, communications and design have evolved thanks to a few basic ingredients: curiosity, not being afraid to ask questions; wanting to get to know more; enjoying getting to know people; the ability to define and prioritise problems or questions and to make things visible. From discovery phase to development of the experience strategy; from ideation to activation of a variety of engaging cross-media platforms, I have a proven track record in leading innovation projects.My professional rootsI co-founded an agile design studio, Fifth Beat in 2014, specialised in user and ethnographic research, user experience design, organisational design.I was Head of Digital Worldwide of Fiat Automobile.Specialties: Strategic planning, project management, user experience design, digital media, budgeting, PR and social media, community marketing, content management, online reputation management, search engine marketing, lead generation and management, online intelligence, marketing research, CRM, brand positioning and management, advertising, TV campaign production, sponsoring activity.Wiki business.
Listed skills include Digital Strategy, Marketing Communications, User Experience, Advertising, and 45 others.