Nelly Stefanova

Nelly Stefanova Email and Phone Number

Senior Category Manager BELLA AD @
Nelly Stefanova's Location
Bulgaria, Bulgaria
Nelly Stefanova's Contact Details

Nelly Stefanova personal email

About Nelly Stefanova

Specialties: marketing, planning&strategy, branding and identity; market research & positioning; client service and sales; event management; project management. Most adept in pharmacies /OTC products & healthcare; luxury, fashion and beauty; FMCG (food).

Nelly Stefanova's Current Company Details
Bella BG

Bella Bg

Senior Category Manager BELLA AD
Nelly Stefanova Work Experience Details
  • Bella Bg
    Senior Category Manager Perishables
    Bella Bg May 2019 - Present
    Sofia, Bulgaria
  • Bella Bg
    Brand Manager Bella Pastry
    Bella Bg Jun 2016 - Present
    Sofia, Bulgaria
    Participation in: - The Annual Marketing plan and brand strategy drafting and implementation - New products development and launches from scratch – concept, design, strategy - The Marketing strategy for new product launches implementation - The development, production and deployment of advertising campaigns (radio, outdoor, online and TV) and materials, TVC-s inclusive- Marketing budget control - Work with the Sales Department and Production Department to prepare… Show more Participation in: - The Annual Marketing plan and brand strategy drafting and implementation - New products development and launches from scratch – concept, design, strategy - The Marketing strategy for new product launches implementation - The development, production and deployment of advertising campaigns (radio, outdoor, online and TV) and materials, TVC-s inclusive- Marketing budget control - Work with the Sales Department and Production Department to prepare sales forecasts, monitor sales volume and revenues against forecast - Competition follow –up - Fully responsible for the communication with inbound and outbound stakeholders - Brand online presence management Show less
  • Sopharma Trading
    Brand Manager Svr Skincare (French Dermocosmetics) , Pharmacies Only
    Sopharma Trading Jun 2013 - Jul 2013
    Sofia
  • Sarantis Bulgaria Eood
    Business Development Manager Roc Skincare
    Sarantis Bulgaria Eood Mar 2009 - Apr 2013
    Sofia
    ROC skincare , distributed in PHARMACIES ONLY Overall care of the brand through:- Managing the stock flow and orders - Making up the Annual Budget- Drafting the Annual Marketing Plan in conjunction with Johnson &Johnson. Responsible for its implementation. - Handling all A&P activities, with focus on press and online featuring of RoC. Local development of the brand through: - Building up the distribution network together with the sales team- Training of… Show more ROC skincare , distributed in PHARMACIES ONLY Overall care of the brand through:- Managing the stock flow and orders - Making up the Annual Budget- Drafting the Annual Marketing Plan in conjunction with Johnson &Johnson. Responsible for its implementation. - Handling all A&P activities, with focus on press and online featuring of RoC. Local development of the brand through: - Building up the distribution network together with the sales team- Training of Sarantis Bulgaria EOOD sales force - Enhancing the potential of the distribution network by visiting, training and following up the success track of beauty advisors- Following up and enhancing merchandising standards achievement by sales force Utilizing the market potential of the brand by: - Tailoring deliberate activities for flexible offering- promotional actions/ winning competitions/ prize nominations, customer loyalty programs, etc. - Monitoring competition; - Making recommendations for new products development/launches based on local market specificities Show less
  • Novea Eood
    Head Of Perfumery Department
    Novea Eood Jan 2008 - Dec 2008
    Sofia
    strategic planning, business plans targeting, marketing and sales policies definition, general management; distribution sales force managing and client service & distribution network developmentBRANDS: Burberry Fragrances, Cartier Fragrances, Lolita Lempicka, S.T. Dupont, Paul Smith, Acqua di Parma, Van Cleef& Arpels, Christian Lacroix, Celine
  • Novea Eood
    Brand Manager Selective Perfumery
    Novea Eood Oct 2004 - Jan 2008
    Sofia
    Drafting strategies, policies and tactics for brand positioning on local market, while abiding the general guiding rules of brands; Development of annual marketing plans of the brands of which in charge; monitoring and reporting on them; planning, organization and control of all marketing activities upon the strategy;Support of sales; analysis, report & development of turnover and TO targets; Training and motivation of sales force within the company; Training of BA at POS about… Show more Drafting strategies, policies and tactics for brand positioning on local market, while abiding the general guiding rules of brands; Development of annual marketing plans of the brands of which in charge; monitoring and reporting on them; planning, organization and control of all marketing activities upon the strategy;Support of sales; analysis, report & development of turnover and TO targets; Training and motivation of sales force within the company; Training of BA at POS about product, placement and stock arrangement; Monitoring the market of selective perfumery & comparative analysis of competition;Development of distribution channels by regular attendance to inform of novelties and advice on product positioning; Key accounts management; Stock management and submission of orders;Identifying potential new clients & suppliers/ brands. Business communication with suppliers. Show less
  • Novea Eood
    Marketing Assistant
    Novea Eood Oct 2003 - Sep 2004
    enhancing the work of the Marketing Manager; developing client service; event management; media communications
  • A Team Advertising Eood
    Account Manager
    A Team Advertising Eood Aug 2002 - Sep 2003
    client service; brand management; project management
  • Arsov Natchev Ganeva Attorneys- At - Law
    Office Manager
    Arsov Natchev Ganeva Attorneys- At - Law Dec 2000 - Oct 2002
    handling communication & correspondence; translating and interpreting service; office procurement; web site update, etc.

Nelly Stefanova Skills

Brand Management Marketing Strategy Market Planning Business Planning Negotiation Management Merchandising Strategic Planning Event Management Marketing Management Forecasting Market Analysis Budgets Marketing Sales Market Research Strategy Business Development Key Account Management Competitive Analysis Product Marketing Sales Management Digital Marketing New Business Development Key Account Development Retail Advertising Marketing Communications Online Marketing Media Planning Fmcg Brand Development Online Advertising Social Media Marketing Account Management Sales Operations Integrated Marketing Trade Marketing Business Strategy Team Management Project Planning Product Development Leadership Pricing International Business Marketing Research Public Relations Project Management Training Social Media

Nelly Stefanova Education Details

  • University Of National And World Economy Sofia
    University Of National And World Economy Sofia
    International Economic Relations

Frequently Asked Questions about Nelly Stefanova

What company does Nelly Stefanova work for?

Nelly Stefanova works for Bella Bg

What is Nelly Stefanova's role at the current company?

Nelly Stefanova's current role is Senior Category Manager BELLA AD.

What is Nelly Stefanova's email address?

Nelly Stefanova's email address is st****@****hoo.com

What schools did Nelly Stefanova attend?

Nelly Stefanova attended University Of National And World Economy Sofia.

What are some of Nelly Stefanova's interests?

Nelly Stefanova has interest in Design, Fashion, Literature, Arts, Nature Preservation, Healthy Living.

What skills is Nelly Stefanova known for?

Nelly Stefanova has skills like Brand Management, Marketing Strategy, Market Planning, Business Planning, Negotiation, Management, Merchandising, Strategic Planning, Event Management, Marketing Management, Forecasting, Market Analysis.

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