Nelly Stefanova Email & Phone Number

Sofia, Bulgaria

Sofia, Bulgaria

Participation in: - The Annual Marketing plan and brand strategy drafting and implementation - New products development and launches from scratch – concept, design, strategy - The Marketing strategy for new product launches implementation - The development, production and deployment of advertising campaigns (radio, outdoor, online and TV) and materials, TVC-s inclusive- Marketing budget control - Work with the Sales Department and Production Department to prepare… Show more Participation in: - The Annual Marketing plan and brand strategy drafting and implementation - New products development and launches from scratch – concept, design, strategy - The Marketing strategy for new product launches implementation - The development, production and deployment of advertising campaigns (radio, outdoor, online and TV) and materials, TVC-s inclusive- Marketing budget control - Work with the Sales Department and Production Department to prepare sales forecasts, monitor sales volume and revenues against forecast - Competition follow –up - Fully responsible for the communication with inbound and outbound stakeholders - Brand online presence management Show less

Sofia

Sofia

ROC skincare , distributed in PHARMACIES ONLY Overall care of the brand through:- Managing the stock flow and orders - Making up the Annual Budget- Drafting the Annual Marketing Plan in conjunction with Johnson &Johnson. Responsible for its implementation. - Handling all A&P activities, with focus on press and online featuring of RoC. Local development of the brand through: - Building up the distribution network together with the sales team- Training of… Show more ROC skincare , distributed in PHARMACIES ONLY Overall care of the brand through:- Managing the stock flow and orders - Making up the Annual Budget- Drafting the Annual Marketing Plan in conjunction with Johnson &Johnson. Responsible for its implementation. - Handling all A&P activities, with focus on press and online featuring of RoC. Local development of the brand through: - Building up the distribution network together with the sales team- Training of Sarantis Bulgaria EOOD sales force - Enhancing the potential of the distribution network by visiting, training and following up the success track of beauty advisors- Following up and enhancing merchandising standards achievement by sales force Utilizing the market potential of the brand by: - Tailoring deliberate activities for flexible offering- promotional actions/ winning competitions/ prize nominations, customer loyalty programs, etc. - Monitoring competition; - Making recommendations for new products development/launches based on local market specificities Show less

Sofia

strategic planning, business plans targeting, marketing and sales policies definition, general management; distribution sales force managing and client service & distribution network developmentBRANDS: Burberry Fragrances, Cartier Fragrances, Lolita Lempicka, S.T. Dupont, Paul Smith, Acqua di Parma, Van Cleef& Arpels, Christian Lacroix, Celine

Sofia

Drafting strategies, policies and tactics for brand positioning on local market, while abiding the general guiding rules of brands; Development of annual marketing plans of the brands of which in charge; monitoring and reporting on them; planning, organization and control of all marketing activities upon the strategy;Support of sales; analysis, report & development of turnover and TO targets; Training and motivation of sales force within the company; Training of BA at POS about… Show more Drafting strategies, policies and tactics for brand positioning on local market, while abiding the general guiding rules of brands; Development of annual marketing plans of the brands of which in charge; monitoring and reporting on them; planning, organization and control of all marketing activities upon the strategy;Support of sales; analysis, report & development of turnover and TO targets; Training and motivation of sales force within the company; Training of BA at POS about product, placement and stock arrangement; Monitoring the market of selective perfumery & comparative analysis of competition;Development of distribution channels by regular attendance to inform of novelties and advice on product positioning; Key accounts management; Stock management and submission of orders;Identifying potential new clients & suppliers/ brands. Business communication with suppliers. Show less

enhancing the work of the Marketing Manager; developing client service; event management; media communications

client service; brand management; project management

handling communication & correspondence; translating and interpreting service; office procurement; web site update, etc.