I am a Strategic Growth Enabler at Haystack Consulting, a global research and consulting firm that helps clients unlock growth opportunities through innovation, brand, and shopper solutions. With over 3.5 years of experience in this role, I am responsible for delivering strategic business consulting across industries, bringing insights, inspiration, and impact. Additionally, I lead the Dutch organization of Haystack Consulting, managing the operations, business development, and talent acquisition. I have a strong background in consumer insights and marketing effectiveness, having worked for GfK, a leading market research company, for over 1.5 years. I am passionate about understanding the consumer journey, segmentation, growth domains, and communication, and applying them to solve complex business challenges. I am driven by the five senses, upcoming trends, and the impact of those trends on the market and society.