- Leading a network team- Defining the product vision and roadmap of the global promo engine (Promo+)- Working with the business (Global IMX/Marketing and Regional teams) to define requirements and priorities- Working with engineers and designers to develop the product and the architecture- Prioritising features and create release plans- Working with marketing to align on backlog and promote the product- Working with other digital platforms and products on joint roadmap definition

- Accelerated and co-created on System level our b2b digital transformation agenda to grow the NSR- Led System b2b digital projects with relevant System functions (1p/3p platforms)- Built the System B2B Marketing capability and ways of working- Built D2C strategy on a System Level working with key functions around our system network- Led the D2C 1.0 platform launch and execution in GB (personalised products and merchandise)- Built System growth hacking capabilities to leverage data and insights for business acceleration- Connected B2B and D2C efforts into a joint system b2b2c vision (holistic end to end system digital transformation)- Shaped the Offline2Online function WoW and Wiring

- Acted as a change agent to transform Marketing in Europe by bridging the future and the present, flexibility and discipline, processes and iteration, global and regional, central and local.- Role-Modeled the implementation of the new way of working- Drove the wiring and the efficiency of the marketing organization and processess in Eastern Europe

- Led a team of 20+ people in South East Europe- Drove the Digital Transformation in the region by implementing digital products & initiatives that - grow the NSR with focus on People, Digital Marketing, Data, E-commerce- Design Sprints & Agile Lead and Ambassador – Initiated a virtual co-creation x-functional CEE system Design Sprints process to leverage the power of the network (up to 15 CEE markets, agencies, external partners present)- Delivered the first Internal 1st-party data Playbook

- Built and led the local digital team - Drove the digital business transformation to capture the growth opportunities (strategic focus on digital marketing campaigns, e-commerce, influencers, partnerships, digital products)- Launched the first chatbots, AR cans, digital stores, apps, games, D2C pilots

Member of the Academic Council & of the Students' Council