Innovative and results-driven marketing strategist with over 35 years of marketing and sales experience. Highly skilled in creating, planning, and implementing strategic marketing plans with measurable goals. I identify specific areas for business growth through new customer acquisition and customer retention. I am a customer focused expert who knows how to deliver messaging in an immediate, targeted, and timely way that resonates with today’s consumers.Spearheading strategic marketing plans, tactics, and implementation for local and regional businesses, focusing on measurable goals, growth, and customer experience. Highlights and examples include:BUSINESS & MARKETING STRATEGIES• Performed Business Analyses for all clients to gain a full understanding of each company to create a strategic, targeted marketing plan.STRATEGIC & CREATIVE BRANDING• Created new logos and brand identities for clients.SOCIAL MEDIA DEVELOPMENT & ENGAGEMENT• Built social media brands with custom content and artwork, driving engagement for clients, using Facebook, LinkedIn, Twitter, and Instagram.SEARCH ENGINE OPTIMIZATION• Developed SEO strategies with elements that were active, engaging, and relevant that grew the brands in both direct and organic searchEMAIL MARKETING & CUSTOMER RETENTION• Produced email marketing campaigns for clients across industries.REPUTATION MANAGEMENT• Helped clients grow their online reputation by monitoring and responding to reviews that were both positive and negative.WEBSITE DESIGN & DEVELOPMENT• Designed new websites that included custom, unique content creation, lead generation, and key elements for Search Engine Optimization.BUSINESS & INDUSTRY LISTINGS• Managed online and industry business listings for clients.EVENTS & CHARITABLE MARKETING• Children’s Hospital of The King’s Daughters Growing Up Great – Children’s Health• CHKD Radiothon Fundraiser• Blanket Hampton Roads – Providing for the Homeless• Red Wagon Reader – Book Drive for Women’s Shelters• Project A+ - Educational Rewards• Have a Nice Bay - Environmental• Breast Cancer Awareness