Stefan Ryan Email & Phone Number

Auckland, New Zealand

Support of the Salesforce.com CRM Software rollout in Fonterra Brands. On going Saleaforce support, development of enhancements, training and testing of enhancementsSupporting users of field execution software fieldko reporting on users activitySignifcant development and delivery of traoning for users of softwareDevelopment of enhancements to improve users experiece of fieldko platfirmRedevelopment of the Internal Monthly Share Tracker Report.A report that provides in-depth analysis as to the performance of categories and segments, relating to growth, NPD tracking, competitor performance at brand and sub brand level.Rewriting the report required significant internal consultation, ensuring correct level of detail was provided.Significant level of Aztec data and Excel technical manipulation to provide a robust refreshable report.Aztec Software TrainerProviding training to users in Sales, Marketing and Finance on Aztec Software to ensure key staff were able to use data to support their projects.

Auckland

Insights and AnalysisIn consultation with Key Account managers providing insights and analysis for Ice Cream Category Reviews, with a focus on New Product Development to ensure new lines would be included in retailer new plans.On Going Gross Margin analysis relating to promotional frequency and depth. Recommendations provided that are aligned with the overall business and category strategies.Development and maintenance of field sales reporting to ensure sales teams are getting the right level of data that they can act on in stores.Monthly and weekly reportingOn going reporting for senior management to provide data for weekly and monthly reportingImprovement to reporting to ensure data integrity and accuracy is maintained.Ensuring that deadlines are met for weekly and monthly reporting.Supporting Key Account Executives with data analysis and structure of their own reporting.

Key Account Management:Maintaining the relationship between the Panasonic Business and key category managers with the PEL and WDL BusinessesProviding insight into the category that would enable the Panasonic Brand to be seen favourably by the Category Management teams.Development of annual plans:Allowing effective promotional activity to be plannedSetting Account objectives to drive the achievement of company budgets.Management of the promotional planning processExecution of a variety of promotional activities within PELCategory ManagementIdentifying trends that provide insight for the better management of the key accounts.Creating analysis tools that:Provided an improvement in the management of trade spend.Allowed a more transparent process in the analysis of the profitability of promotional activity.Identified promotional price points that allowed an increase in retail prices and a decrease in scan discounts.Provided insight into the category profitability Development of monthly and quarterly review processes to ensure category key concerns were able to be raised and acted upon by the PEL Category Management team.New Product PresentationsDevelopment of presentation material for new product launches to Key Customers to ensure ranging targets are met.Management of the Third Party merchandising teamPutting in place KPI’s to ensure Panasonic objectives are met.Providing category insights to the Third Party merchandising team.Putting in place objectives for the Merchandising Team to sell display bins to independent WDL Stores.Key Achievements Countdown 2013 Supplier of the Year – General Merchandise – Large SupplierGained ranging of 4 key new product lines outside of the PEL ranging calendarNegotiation of the transition from a Direct to Store supplier to a National Distribution warehouse supplier, including the analysis of costs.Negotiation of a cost savings project for Panasonic Display Bins that provided a 35% annual savings.

sales and Revenue ForecastingOn going forecasting for the domestic branded products, Private Label products and Export marketsKey Account Management:Management of the trade marketing spendIdentifying promotional opportunities and ensuring that they are taken advantage of Preparation and preparation of category reviews to Key Account Category Managers to ensure that every opportunity to enhance the Smartfoods Business is taken advantage of.Category AnalysisPreparation of reports providing category insights relating to promotional activity and performance of the key VOGELS brands.New Product PresentationsDevelopment of presentation material for new product launches to Key Customers to ensure ranging targets are met.Promotional Planning for all Key AccountsPlanning of 12 month Promotional plans to ensure revenue targets and production volume targets are met.Key Achievements Significant improvement of the forecasting process through:Enhanced reporting functionalityOverall Forecasting accuracy improved to between 95% - 104% with major improvements seen at banner levels.Negotiated an added value promotional opportunity with New World Auckland.By providing significant category insight, demonstrating an in-depth understanding of the category and providing recommendations for deletions that were providing a category management approach to the category:Gained ranging in PAK’nSAVE South Island with 2 SKU’sGained New World Wellington Medium Ranging Status on a new product that had no sales history and minimal above the line marketing spend.Gained Core Range for a newly developed product in New World Auckland.Improved the official ranging status in New World Wellington for 3 products

Management of Seven Key Brands incorporating:Ongoing forecasting requirements, both volume and net sales covering an 18 month period, Monthly Forecasting ranged between 93% and 106% of Actual Sales. Promotional Planning across Multiple Categories for Progressive Enterprises and Three Foodstuffs Accounts ensuring forecast Net Contribution of promotional activity met Company TargetsKey Account Management:Preparation, Category Analysis & Presentation of New Products, including Promotional plans.On going presentation of promotional plans and management of trade spend budget, across 9 different categories.New Product Development, including:Setting everyday retail pricing and promotional pricingUndertaking Gross Contribution analysis to ensure profitability levels are appropriate.Developing and writing packaging briefs to ensure new packaging meets market requirements.Management of the relationship between Sales Brokerage and Real Foods for the Categories I am responsible for encompassing:Management of the in store trade spend budgetKey AchievementsGaining ranging of four key dried fruit lines in PAK'nSAVE South Island, Resulted in Incremental Sales of Approx $850,000 and Gross Profit of $225,000 per annum. With 1 Month of the Financial Year Left, Current Performance Gross Sales is 96% Of Budget and Gross Margin is 93% of Budget.Processes put in place to evaluate new promotional activity to ensure activity met company Net Contribution requirementsAnnual Net Sales Responsibility – Approx $15m PABrand Responsibilities – 7, SKU Count:– 60 SKU’s, 9 Categories.