Stefan Schädler Email & Phone Number

Oberstaufen, BY, DE

Bad Waldsee

Isny Im Allgäu, Baden-Württemberg, Germany

Isny Im Allgäu, Baden-Württemberg, Deutschland

• Establish the company’s first customer relationship management (CRM) department including full responsibility for the following:
• Development of an integrated sales marketing based on Salesforce (incl. Customer Journey)
• Set-up of a national and international product promotion program
• Management of the company’s flagship showroom
• Recruitment, training and development of the department’s employees and building of a well-performing team (13 employee's)

• Projected holistic going to market strategies for the launches of new products such as Pulse, c’joy, Coco, Generation including agency pitch
• Led creation and editing of all annual multinational catalogues
• Initiated and developed a brand management code of practice according to the holding’s brand strategy and introduced it to the management team

Lindenberg/Allgäu

• Established a marketing department and developed a marketing strategy
• Relaunched the fashion brand MAYSER in collaboration with the board of management
• Managed to successfully reposition the traditional hat branch towards a competitive lifestyle fashion brand

Oberammergau, Bavaria, Germany

• Conceptualized and implemented the online strategy with a strong focus on customer needs
• Implemented the Ziener blog and all according social media channels
• Modernized the B2B and B2C marketing print material including a new layout and image style, cooperating closely with external agencies
• Developed the corporate identity manual

Immenstadt

• Reported to corporate management, being responsible for all marketing activities and the product management of www.outdooractive.com
• Implemented an official internal communication structure

• Gained full insight into all departments
• Gathered experience in several cross departmental projects

Bachelor Of Arts, Business Administration Focused On Customer And Product Management

Thesis: Internal Marketing case at Procter & Gamble

Winter School Helsinki, Marketing Communication In The European Context

Master Of Business Administration, Mba

Bilingual distance study program