Joanna Stefańska Email & Phone Number

Poland

Paris, Île-De-France, France

I created enough pipeline in the Eastern Europe market to justify the opening of an Eastern Europe AE position. As a Region Manager opening a new market for a company, I am responsible for revenue generation. It includes everything from finding the right partners to hunting enterprise accounts and closing smaller deals with my ISR and CSM. - Partners | Scouting, Onboarding, Sales Training and executing shared Go-To-Market Strategy - Marketing | Building high-level positioning strategy for SCW in the region, Executing events with partners (ex. X-mas party with NVIDIA in Warsaw) - Enterprise | Acquiring, growing and managing key enterprise clients in the region, Contributing to SCW enterprise strategy as a first AE closing Enterprise accounts outside France - Region revenue | Supporting ISRs in qualification by creating a list of Top 100 Target Accounts, Closing opportunities created by ISR team; Supporting CSMs in growing existing clients in the region In Scaleway, the Account Executive is treated as a “business owner” of the region. Our primary value is to be a Founder. I have a growing team of ISRs, CSMs, PAMs, Marketing experts and PSAs to help me achieve company targets. My region include: Poland, Romania, Czechia, Hungary, Belarus, Bulgaria, Slovakia, Moldova, Ukraine.

Paris, Île-De-France, France

I focused on UK and Netherlands markets primary on outbound and new logo acquisition. My scope of work included creating and executing Multichannel Outbound campaigns (from cold calling to LinkedIn). I was also responsible for qualification meetings.

Poland

I am part of the Scaleway Startup Program, which is primarily responsible for educating founders and the community about our support for entrepreneurs. 👉 You can ask me about partnership options and our Startup Programs. Scaleway is a leading European Cloud Provider with a complete services ecosystem. We specialize in serving startups with reliable infrastructure and exceptional customer care. Our cloud is built for scaling and offers an intuitive platform, relevant products, and valued support.My main responsibility is to meet founders 1:1 and convince them to apply to our Startup Programs. This I achieve through:- actively participating and contributing to the startup ecosystem in Eastern Europe (international conferences, local events, pitch events, consultations)- building partnerships with VCs, Incubators, Accelerators, and community partners- organizing events with partners to go together to the market- organizing online events focused on the value we can provide to startups

Europe

We want to make it easier for founders with brilliant ideas that are ignored due to various biases and market inefficiencies to succeed. We build a community for underrepresented founders and founders working in undervalued markets like FemTech, KidsTech, and SilverWaveTech.Due to too many responsibilities, the Community is continued by brilliant Karolina Wilk-Tryjanowska.

Poland

Occasionally I work with software houses and IT specialists who want to improve their products or better communicate their offers. My consultations focus on early-stage market research and marketing topics like market and user research, deciding on marketing priorities while having limited resources and digital marketing.Recent examples:• Run customer discovery workshops and developed a quarterly sales & marketing plan for startup in HR• Consulted ads and landings content for education company• Run customer discovery workshops for a fitness company to improve lead generation & sales funnel• Run customer discovery workshops, developed a marketing strategy and created landing page content for an online IT recruitment company

Warsaw, Masovian District, Poland

I joined ConnectPoint as the first person responsible for marketing in company history. The company started growing exponentially after the first investment round and needed someone to build the brand. I was responsible for marketing strategy preparation & deployment.Branding:• Managed branding building with Board and graphic designers• Developed communication style for the company and portfolio of SaaS productsContent Creation:• Wrote more than 40 blog articles in highly technical topics based on interviews with the team• Produced 16 videos for our YT channel• Coordinated website building for 4 product lines and prepared content for it• Published 8 articles in industry portals with stories from customers and technical partners• Wrote and get client approval on 9 case studies• Build LinkedIn profile for company and social selling strategy for sales team• Supported sales with specialised materials like sales presentations, products presentations, one-pagersEvents:• Organized booths on 7 top industry conferences and supported team with pitching 1:1 and on-stage• Produced and promoted 4 webinars in Poland & Germany with our technical partnersProcesses and Systems:• At the beginning of 2021 implemented the HubSpot software for marketing automation• Coordinated work with agencies (SEO, WordPress, HubSpot) and freelancers (video, graphics, writers)• Responsible for premiere partnership with Microsoft (Microsoft co-sell ready, Gold partner)Used tools: LinkedIn Sales Navigator, Expandi, Hubspot Sales & Marketing Hub, Miro, Google Analytics, Confluence & Jira & Trello, WordPress, Microsoft Dynamics

As a marketing expert, I taught startups (Module: Marketing MVP) and participated in 3 webinars as a marketing expert. Around 50% of my consultations were focused on CRM and Marketing Automation 101. I also trained the KBH team on marketing systems (Hubspot) and content creation.

I was fully responsible for shaping the acceleration program for startups:• Organised 3 editions of the program with around 5 startups per edition and pitching events for each edition• Developed the accelerator with new mentors and improved the online acceleration platformI continued my previous responsibilities as a startup development specialist. Additionally, I coordinated marketing activities for KBH.

Warsaw, Masovian District, Poland

While still working at Microsoft, I was asked by my Project Management Professor to join the university’s new entity: Startup Incubator and Accelerator, which focused on supporting students on their entrepreneurial journey. My responsibility was to support the startup acceleration program: • Evaluated startup business potential of applying startups• Run workshops and consulted startups on marketing and business development

Warsaw, Masovian District, Poland

My main task was to identify and acquire the new ISV Partners for Microsoft Programs in the Polish market. This included:- identifying and recruitment of emerging startups for the Microsoft Acceleration Program and Microsoft for Startups Program,- recruitment of software houses who has their own product/work with startups.For this, I drove community-related activities like:- event organization and promotion,- content creation & copywriting,- cooperation with Accelerators and VC Funds,- planning and implementing marketing projects.

Warsaw, Masovian District, Poland

Because of my previous experience with small IT-focused companies, I was assigned to the SMB team working with ISV (Independent Software Vendors) companies. I was involved in partners acquisition and activation, focusing on startups and software houses in Poland. My responsibilities included research, copywriting and event organisation.

Warsaw, Masovian District, Poland

One-year mentoring programme for the 16 most outstanding students who are at the second and third year of a Bachelor's degree. It includes workshops, lectures and one-to-one mentoring.

Warsaw, Masovian District, Poland

Ipix wanted to grow as a software company with its range of digital products. I was hired to evaluate the market potential of two new products/startup ideas and to develop a marketing strategy for them (in all areas of marketing: product, price, place, promotion).

Warszawa, Woj. Mazowieckie, Polska

As a sociologist in training, I was offered a job in another early-stage startup to prepare and conduct marked research focused on evaluating a business idea and enhancing it with insights. I also participated in product development (cooperation with software developers and graphic designers). The project ended in December 2016. WeShareUp's aim is to connect people to exchange the goods. Peer-to-peer marketplace for sharing goods.

Warszawa, Woj. Mazowieckie, Polska

Lifetramp was an early-stage startup with a mission to allow people "test for one day" different careers with mentors. I started from a community manager assistant position and, after three months, was promoted to Community & Marketing Manager position. When I joined Lifetramp was a 4-people working part-time company. The idea behind was that you could spend one day with a mentor registered on the platform and experience with them a day at work or lifestyle. I was responsible for the promotion and community. I increased the users base by 100% and, at the same time, reduced online ads cost by 70 %, thanks to a coherent online marketing strategy and users research. Our core was storytelling about our mentors. I successfully implemented marketing strategies on the platform with business customers (WizzAir, Sephora). I worked on newsletters, customer service and events to create a user community. I shared over 40 “lifetramping”, interviewed around 30 mentors and experienced various jobs.Used tools: FB Power Editor, Hotjar, Typeform, Google Analytics, Mailchimp

Kraków, Woj. Małopolskie, Polska

Successfully lead a team and managed actions in areas: Promotion, Speakers, Sponsors & Partners, Organization, Communication, TEDx Licence.The all-day conference brought together nearly 100 participants and 10 live speakers. During breaks we have prepared various workshops eg. Animation, magic tricks and special homemade games space. Our's TEDx topic was "Follow your dreams". About TEDxIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain rules and regulations). TEDYouth format is an event for middle and high school students, with speakers, hands-on activities and great conversations.Site: https://www.ted.com/tedx/events/13525FB: https://www.facebook.com/tedxyouthpodgorze ;

Bachelor'S Degree, Management Specialization Sociology Of Business And Media, 4,83 (Max. 5)

Activities and Societies:Graduated with honors. Related courses: Research methodology, Marketing research, Sociology, Statistics.

Master'S Degree, International Business

Activities and Societies: Rhetorica (debating society)Without Master thesis due to personal problems. Related courses: Marketing.