Heading 4 teams responsible for Marketing & Digital Sales on the Nordics markets.* Customer acquisition – digitial media , via partners, direct marketing, direct sales and events/sponsorship.* Customer Life Cycle activities - 100 % data driven communication through marketing automation. * Open web – CX, conversion and development. * Brand platforms.* Martech (Ad-, campaign- and CRM platforms)* Supplier management.

Heading SEB Korts marketing unit operating on the Danish, Finnish, Norwegian and Swedish markets. 35 people managed and 6 direct reports. The unit is responsible for* Customer Insights and data warehouse. * Digital channels – CX, conversion and development of services in apps, webs, chat bots and api:s.* Customer acquisition – External media (SEM, social, content marketing, etc), via partner, tele marketing, direct marketing and events/sponsorship. * Customer Life Cycle activities - 100 % data driven communication through CRM system (marketing automation). * Corporate sustainability (strategy and implementation).* Brand platforms. Reported to the CEO and member of SEB Kort Management Team (600 + employees).SEB’s board member in Card Payment Sweden Association.

Responsible for customer acquisition and customer life cycle in Denmark, Finland, Norway and Sweden. 25 people managed, 4 direct reports. During this period I lead a transformation of the unit. We went from 4 local marketing functions into one central function. The transformation included setting up a new organization, staffing process, handling redundancies, way of working and setting up a new supplier structure.

Team responsible for customer acquisition and customer life cycle in Sweden. Member of SEB Kort Swedish Management Team (200 + employees).

Team responsible for product maintenance and development, sales and marketing to SEB's retail customers.

Product owner for Eurocard, Diners Club and Travel Account. Responsible for product offer, sales strategy, P/L and pricing.

Responsible for payments and accounts in the Internet channel for the private segment. The role included business planning and coordination of implementing the business plan. The role also included project management for several projects such as implementing e-Faktura, autogiro and increasing IT capacity in the Internet channel. Responsible for business requirements towards the IT function.

Consultant role: Business developer at Telia Financial Services.

Consultant roles:Programmer and project manager at FöreningsSparbanken(Swedbank). Implemented new services such as e-Faktura and mutual funds as service in the Internet channel.Project manager at Länsförsäkringar with overall responsible for implementing a new Internet bank platform.