NL2025 is een platform waarin onder andere bestuurders en leiders uit de culturele en wetenschappelijke wereld, kunstenaars, CEO’s en sporters ("Aanjagers") zich hebben verenigd. We zetten ons in, op persoonlijke titel, voor een betere toekomst van Nederland. NL2025 richt zich op drie thema’s: onderwijs, duurzame groei en vitale samenleving. Uit de enquête ‘Namens Nederland’ uitgevoerd door onder andere NL2025 onder meer dan 100.000 inwoners van Nederland is namelijk gebleken dat zij binnen die thema’s verbeteringen voor de toekomst willen zien én zich daarvoor willen inzetten.

In Health Systems Marketing we believe, health care providers, care givers and patients need to be at the center of everything we do. We relentlessly focus on our audiences and their needs, we create integrated value propositions and a consistent experience to become their preferred health technology partner.• Customer first (customer NPS)- Develop the Opportunity Area (OA) and Integrated Value Proposition (IVP) for Patient Experience- Create overarching IVP for the C-Suite audience- 21 personas are research, validated and activates based on new insights from research. Activation of personas realized by having 3 best practices• Environment, Social & Governance (customer NPS)- Develop the OA and IVP for Access to Care in underserved communities- Drive the development and activation phases for the Environmental Sustainability IVP• Executing on Strategy- Support the development of the Integrated Marketing Plan for 2022- Organize the first x-Health Systems Portfolio Marketing Summit and ongoing engagement with community of Portfolio Marketing Leaders. - Develop 3 times a year the Health Systems Launch Summary and 24 months Roadmap for all 17 markets.- Create consolidated IVP overview and update 4x the IVP navigator for review sessions • Lead the #bethechange movement, empowering people to drive meaningful change within Philips (develop yourself, drive sustainable impact and improve Philips)- Ensure that 5.000 Philips employees are signed-up in the #BeTheChange network- 100 active team members and activate 3 new hubs

Being part of the Services & Solutions Delivery organization I will strengthen the business marketing capabilities and accelerate our marketing effectiveness with integrated marketing campaigns. Within my role, I am focusing on: • Lead the business marketing and market activation activities for Managed Technology Services (MTS). • Drive the business marketing activities for Cath Lab Managed Services (CLMS).• Lead, manage and drive claims process, claims roadmap and claim standardization platform within our Services & Solutions Delivery.• Lead the #bethechange movement (4.500), empowering people to drive meaningful change within Philips.

Being part of a strategic marketing talent program called: PRISM (Philips Rotational Imaging Systems Marketing-program). This is my second rotation. For the next 9 months, I am the Marketing Manager for Customer Services. Within the CS Marketing team, I will strengthen the downstream marketing capabilities and accelerate our marketing effectiveness with integrated marketing campaigns. During this rotation, I am working on various complex topics like: • Refresh, re-launch and assure a maintenance structure for the CS Marketing & Sales Portal.• Lead and represent CS in the development and pilot of the Sales Enablement Solutions(cross-modality project).• Build/implement/drive and lead the claims roadmap process within CS Marketing.• Activate the deployment of the Customer Service Portal and make the activation plan scalable for other markets to implement.

Being part of a strategic marketing talent program called: PRISM (Philips Rotational Imaging Systems Marketing-program). This was my first rotation. During this time I had the unique opportunity to work as the Global Pricing Manager in the Magnetic Resonance Imaging (MRI) Business Innovation Unit (BIU). MRI is part of Diagnostic Imaging (DI). During this rotation, I achieved the following:• Solid turnaround of Price Erosion due to multi faced pricing program and pricing management execution. • Drive the global implementation of the Commercial Policy, executed and implemented sustainable pricing and profit performance culture across 17 BMC's.• Investigation, deep-dive, and develop mechanisms that control Price Erosion (PE) for 2017.• Implementation of pricing strategies and frameworks.• Deep-dive certain price related topics while interacting with global markets and teams.• Pricing related tasks: price report MR equipment, price realization slides for BMC calls, four-blocker for the Leadership Team, and monthly pricing management.

Student & Stad is a political party in the Groningen city council. For twenty years Student & Stad has represented students, starters and young professionals that are living in Groningen.Responsible for foundation and building the board of Student en Stad. Additional capabilities directing and coordinating the board and act as the spokesman for the association to the public, press and other organizations. • Directed, planed, organized and implemented policies, objectives, and activities to ensure continuing operations of the board and the association.• Wrote a policy plan for the association.• Responsible for election campaign (resulted in two votes in the city council).• Build a hierarchical association with a board, members and board of advisory.

The Hanze Studentenbelangen (HSV) association has since 2002 represented 25.000 University of Applied Sciences students in the universities council. The main goal is to represent all the students and improve the quality of the study and the university. Supervisory role with the responsibility of giving advice on: policy plans, election plans and application procedures within the association. • Advised and changed the associations rules and bylaws.• Monitored the financial statement and policy plan.• Wrote and implemented the long-term policy. • Responsible for the professionalization.

Represented students in the university council by voting on important topics. Responsible for directing and coordinating the board and act as the spokesman for the association to the public, press and other organizations. Participated in the committee of Finance and Facility Management.• Responsible for the policy, planning, half-year report and annual report.• Wrote policy changes for the Hanzehogeschool University of Applied Sciences.• Responsible for recruiting new candidates and interviewing them.

Represented students in the university council. Was responsible for recruiting and training new candidates. Writing policy changes for the university. Participated in the committee of Human Resources.

Royal Philips of the Netherlands is a diverse technological company, which focuses on improving people’s lives through meaningful innovation in the areas of Healthcare and Consumer Lifestyle.Conducted a comprehensive marketing research for Philips in the Consumer Lifestyle, Mother and Childcare department. Resulted in hiring 1.0 FTE to execute the strategy defined with the research. Supported and prepared the development of new product launches; follow ups (sales, listings), presentations and marketing programs.• Defined strategy and business opportunities for Mother and Childcare.• Developed a market share analyses/overview for executives with Nielsen and GFK data.• Developed sales analyses of each product group and retailer.• Conducted competitor and channel analysis.• Evaluated and improved the online content of Philips products.

WAFE Products: A company that makes special products for a wide audience that ensures that people are able to enjoy (and have access) to the water on an affordable way. Conducted a market research for a complete new and innovative product. Supported every step in the process of developing the product and launching it to the market. • Developed market research and segmentation analyses.• Formulated strategic options and strategy.• Created business models (CANVAS).

Promote and activate the brands Jilzz & Strongbow towards shoppers to boost sales (FMCG).

Daily Board Member for the Institute of Marketing and Management at the Hanzehogeschool University of Applied Sciences.