Foundry, the media and marketing technology division of IDG Inc., combines 1st party data, outcome-based solutions, and martech to help B2B and B2C technology vendors build pipeline and create demand for their products. Foundry publishes digital media properties - such as CIO, ComputerWorld, CSO, and InfoWorld. The properties are the source of a fully-contented data engine that powers our software, data and marketing services products. Foundry is an IDG, Inc company and was acquired by… Show more Foundry, the media and marketing technology division of IDG Inc., combines 1st party data, outcome-based solutions, and martech to help B2B and B2C technology vendors build pipeline and create demand for their products. Foundry publishes digital media properties - such as CIO, ComputerWorld, CSO, and InfoWorld. The properties are the source of a fully-contented data engine that powers our software, data and marketing services products. Foundry is an IDG, Inc company and was acquired by Blackstone in 2021. Show less

Responsible for optimizing revenue for the display business (IO and Programmatic) and business development within digital ad products. The work involves PnL responsibility and acts as a Product Owner for a cross-functional team. Support the sales reps in all digital sales questions, set up PMPs and communicating with Trading Desks/agencies. The role also includes Head of AdOperations, leading a team of 2 Campaign Managers, optimizing both internal and third-party revenue streams through… Show more Responsible for optimizing revenue for the display business (IO and Programmatic) and business development within digital ad products. The work involves PnL responsibility and acts as a Product Owner for a cross-functional team. Support the sales reps in all digital sales questions, set up PMPs and communicating with Trading Desks/agencies. The role also includes Head of AdOperations, leading a team of 2 Campaign Managers, optimizing both internal and third-party revenue streams through display and other commercial placements. Bonnier Magazines & Brands includes apx 25 Owned & Operated brands/sites with a total of about 50 million page views per month.Technical- Main contact cross-organization regards to the digital advertising business and product development in this area in the 1-12 month term.- Optimize workflows for campaign management to ensure profit and maintain customer success. Strategy- Be involved in the goal and budget process regarding the display business within the ad department in consultation with the sales director and the sales manager.- Tactical planning 1-6 months ahead regarding sales strategies, product development and campaigns in consultation with the sales manager.- Strategic planning 6-12 months of the display business in consultation with the sales director.- On an ongoing basis gathering market insights, responsive to clients need, requirements to build business value.Commercially- Lead the work of creating a positive profitability development in BMB's display and digital business.- Responsible for the pricing of BMB's display products in consultation with the sales manager and the sales director.- Achieve that the digital products are well known in the market.- Commercial and main contact with other units (editorial teams, marketing, tech) within BMB regarding digital advertising business and development of products in this area.- Responsible for all third party revenues and managing all third-party relationships. Show less

Digital Specialist with a primary focus on programmatic advertising. Support the sales representatives with digital sales such as; client meetings, selling data-driven campaigns, bidding and reporting., set up of PMPs and contact with Trading Desks/agencies.- Managing Trading Desks, Agencies, and direct Clients.- Handling the workflow with PMPs in Rubicon and Pubmatic SSPs

Sales within Credit Management Services (CMS) primarily Debt Collection and Debt Purchase.- Responsible for prospecting new clients.- Managing and developing existing clients.

Responsibility for IDG's programmatic business and the area in behavioral digital campaigns, IP-targeting, ABM, retargeting and other data-driven targeting offered by IDG. Acts as a bridge between sales, marketing, editorial, and tech. Creates and develops new products within advertising solutions with great creativity.Technical - Managing Google AdX SSP and Bluekai DMP over 15 IDG Owned & Operated sites.- Establish understanding and commercialize the possibilities of an SPP and… Show more Responsibility for IDG's programmatic business and the area in behavioral digital campaigns, IP-targeting, ABM, retargeting and other data-driven targeting offered by IDG. Acts as a bridge between sales, marketing, editorial, and tech. Creates and develops new products within advertising solutions with great creativity.Technical - Managing Google AdX SSP and Bluekai DMP over 15 IDG Owned & Operated sites.- Establish understanding and commercialize the possibilities of an SPP and an advanced DMP.- Create audience segments based on a set of customized rules to meet customer-specific campaign goals.Strategy- Understand how DMP and SSP technology can best be used by a premium Publisher and create unique digital advertising solutions.- Identify potential customers and present clear and compelling behavioral ad solutions.- Share knowledge and train sales teams to sell data and RTB-based solutions in Sweden and over IDG units globally.- Great missionary internally (editorial teams, market, sales, and development) about the opportunities created by our own solutions).- Reported to CEO and CDO including important events, opportunities, successes, problems, existing revenues, and forecast.Commercially- Understand the commercial value and capabilities of an SSP and DMP to a Publisher.- Support sales teams in all various matters such as; client meetings, selling data-driven campaigns, bidding, and reporting.- Introduce IDG to Trading Desks and RTB partners and manage these relationships.- Find potential Audience Extension customers and sell targeted campaigns to tailor-made segments built in our DMP based on behavioral management. Show less

- Product and business development within IDG Job platform.- Project Manager in changing recruitment platform to Madgex and continued implementation of its opportunities.- Managing and developing existing large clients. - Consistently achieved top ranking in revenue and profit growth.

- Award: Salesman of the Year 2011 - IDG Sweden- Consistently achieved top ranking in revenue and profit growth.- Achieving 154% against budget (2011)- Sales of recruitment advertising and Employer Branding.- Working with Display- desktop/Mobile, Print and eDR.- Responsible for prospecting new clients.- Client development

- Sales of SaaS within B2B e-health. - Responsible for prospecting new clients.- Managing and developing existing clients.- Project manager for implementing and launching of a new technical platform.

- Sales of F&S B2B portfolio of health services. - Responsible for prospecting new clients.- Managing and developing existing clients.- Attending at Exhibitions promoting Friskis&Svettis.

- Sales of document management and IT services.- Responsible for prospecting new clients.- Managing and developing existing clients.- Carl Lamm Academy, steps 1-5, block 1.