Thrilled to be joining the team at The National Theatre (incl Ballet and Drama Schools) as p/t Marketing Manager. I'll be based in Melbs from end March.

• Research and write stories for Australian Business Volunteers (ABV) Annual Report and website• Research and write Media Releases for PBP Media/Melbourne Symphony Orchestra (ongoing)• World Science Festival Brisbane - Content research and writing of program guide (print and digital) for 2017, 2018 and 2021 Festivals. Currently writing 2022 content.• Writer/Editor - Regenerate - a 128-page celebration of Brisbane Powerhouse for its 21st Birthday. Published May 2021.• State Library of Queensland - Annual Report 2017, 2018 and 2018• Rosalie Parish Centennial Celebrations - Centennial publication. 2017• La Scala Ballet QPAC International Series 2017 - program guide.• Queensland Library Foundation - Annual Report 2017 and 2018.• Ten Days on The Island – Tasmania’s Premier Arts Festival – Marketing Review, 2018.

Tāwhiri Festivals and Experiences is a new overarching 'brand' that represents the producers/presenters of New Zealand Festival, Wellington Jazz Festival,Lexus Song Quest and Second Unit. During my engagement I oversaw the development and creation of the new Tāwhiri brand, a brand refresh for Wellington Jazz Festival for the next three years, the development and creation of the brand for Second Unit, a new annual immersive experience, and the campaigns for WJF 2018 and Second Unit 2019.I also secured and implemented a significant partnership to deliver a digital consolidation strategy that saw disparate sites and systems united under a CMS tailored specifically for the various festivals and experiences.

During this period in Melbourne I completed a range of small or short-term jobs as a freelancer, specialising in campaigns, content and copywriting.Clients included:• Accolade Productions (White Night Melbourne 2016)• Melbourne Festival 2015• Future of Work Conference (University of Melbourne)• Melbourne Graduate School of Education (MGSE) (University of Melbourne)• University of Melbourne/Festival of Ideas 2013• Monash University - World Marketing Congress• Gowrie Early Childhood Education• Prue Bassett Publicity

Over an eight-year period I enjoyed a successful career in senior marketing communication management roles for some of Queensland’s leading festivals and cultural venues.2009-12 Queensland Performing Arts Centre, Executive Manager Marketing2008-09 State Library of Queensland, Senior Marketing Communications Officer2007-08 Queensland Department of Education, Marketing Officer2007-08 Queensland Department of Employment, Marketing Officer2006-07 Queensland Music Festival, Marketing and Development Director2004-06 Brisbane Powerhouse, Marketing ManagerAs a marketer I have accumulated broad-ranging experience in market segmentation, audience development strategies, consumer behaviour and buying patterns, customer relations management (database management) and marketing communications designed to increase awareness and engagement with the primary aim to deliver sales (attendances/bums on seats).Marketing communications experience spans print (from advertising to collateral and publications), electronic (TV and radio) and digital media including website design and management, SEO/SEM, social media strategies, and eDM/eNews production, delivery and monitoring strategies. I am also well versed in publicity, promotions, sponsorship and brand management.

From 2000-2003 I was engaged as Editor of Brisbane’s monthly lifestyle publication, map magazine, which involved sourcing and writing more than 100 feature articles along with coordinating editorial spanning food, fashion, retail and lifestyle. In 2004 I was a journalist for the arts, books and music section of the Courier Mail where I contributed weekly features on literature, performing arts and visual arts as well as regular theatre reviews.

After completing a Bachelor of Business I enjoyed a career in middle management roles firstly as part of centre management team for the opening of Australia Fair Shopping Centre in Southport, followed by food and beverage management roles Hyatt Sanctuary Cove, Sheraton Mirage Gold Coast, Sheraton Mirage Port Douglas and Sheraton Hotel and Towers Brisbane. I moved laterally into event management and produced Queensland Day Celebrations for Premier's Department in 1995 and 1996 and the opening event for Melbourne Wine and Food Festival in 1997 for Mildara Blass. Staying in Melbourne I was engaged as an on-premise Brand Development Manager for United Distillers and Vintners (now Diageo) and was part of the team launching Stolichnaya Lemon Ruski. I returned to Queensland in 1999 to undertake a similar role with Red Bull, launching the product into the University sector.