Management and execution of Heineken experiences, internal communication plan and responsible for the Reward & recognition program. Created and developed internal communication strategies, managed and coordinated events and experiences generating beer culture and a greater commitment within the company's workforce making Heineken's culture their culture, convincing them that Heineken is one of the top companies in the industry developing worker's skills and the best place to work, achieving excellent results on internal quality surveys.Managed the development and content design for campaigns at official platforms and approved the corporate image.

Define and manage brand identity & marketing strategy, enforcing public relations and direct contact with main stakeholders to deliver B2B & B2C service. In charge of POP strategies, PR events and innovation to create gastronomic experiences for clients such as DIAGEO, BACARDI, MOËT, PERNOD and others, to increase business development.- Restructured the marketing mix from 90% wholesale, 5% B2B and 5% B2C to 70% wholesale,20% B2B and 10% B2C with new brand identity, culture and strategy for the company. - Improved strategic relationship with stakeholders, based on a close collaboration and client satisfaction approach.- Increased the 15% in sales for DIAGEO luxury line, creating a Luxury Hall and a unique consumer experience. - Developed the 90% for sell-in and sell-out for MOËT CHANDON, CASA MADERO, MONTE XANIC in their luxury line. - Sales grew by 1 % (300 MM) by expanding the brand participation and establishing a wine culture.- Creation of the “Gran venta de bodega” event and the Sampieri’s Catalogue 2016 & 2018 becoming the 2nd best brand in the sector.- Increased the brand positioning through a media plan in on/off media.

Managed social media & advertising Responsible for the content in social media and develop a media plan in tradicional media incresing the company engagement and positioning the company.Events and gastronomy experiencesManaged the planning and execution of gastronomic events for the wine industry being the first company with unique wine experiences.