Stefan Zgarka Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Disruptive online retailer whose exclusive stewardship of international fashion brands is driven by its commitment that Canadians should always pay the same for goods as Americans.• Product owner responsible for shipping Ecommerce application and supporting infrastructure· Led and drove creative design, development and digital strategy· Produced all company collateral to communicate its alternative business model· Executed niche-focused influencer outreach via Instagram· Implemented email marketing workflows for customer retention and abandonment recovery· Implemented SEO best-practices including asset optimization, structured data, and attribution· Developed branded SEM and promoted social media programs

Toronto, Canada Area

International entertainment company focused on acquisition and production of film and television content for b2b and direct-to-consumer distribution. • Product manager for consumer Ecommerce website reboot· Increased overall Ecomm conversion by 145% YoY while staying within budget constraints· Led a team of direct reports including 3 graphic designers, 2 developers, 1 SEO/SEM specialist· Routinely liaised with senior management to ensure strategic business goals were met· Rebuilt website UI/UX with responsive design· Executed SEO strategies including keyword and link optimization, and site wide Schema rich snippet implementation· Launched branded and non-branded SEM campaigns with Google Adwords and Bing· Initiated Social Media campaigns targeting consumers on Facebook, Pinterest and YouTube· Refocused email marketing strategies to leverage responsive design, list segmentation, and cart abandonment recovery• Project lead for digital video EST, OTT and SVOD · Led a team of direct reports included 2 video editors, 1 QC personnel, and 1 developer · Established company’s digital distribution business and transition from physical· Developed in-house video streaming platform using AWS EC2 and CloudFront· Managed and developed third-party content partnerships with Amazon Instant Video and Apple TV from end-to-end including account management, content/asset delivery and logistics, and vendor intelligence

Montreal, Canada Area

Digital technology company driving the discovery of emerging music artists, songwriters and performers through innovative creator, social and marketplace products.• Team leader and product owner responsible for strategy, management, and content operations· Managed end-to-end development of SaaS, marketplace, and creator apps for web, iOS, Android · Designed and shipped product for The GRAMMYs and ASCAP· Established content partnerships with Sony/ATV, UMG, WMG, and Kobalt Music Group• Product manager music marketplace product· Direct reports included 10 developers and 2 designers operating within an Agile environment · Led daily and weekly Scrums with cross-functional team· Reported directly to senior management and BoD with weekly Gantt reporting· Developed product roadmap and stories ensuring cross-functional team rallied to achieve goals· Managed content partnerships liaising with creator community and legal• Product manager SaaS application· Direct reports included 4 developers, 1 data scientist, and 1 designer· Maintained reporting to external stakeholders · Developed branded social media campaigns with external stakeholders • Product manager creator app for mobile· Direct reports included 2 iOS developers, 1 Android developer, 2 web developers, and 1 designer· Oversaw entire product lifecycle – project delivered on schedule and on budget· Spearheaded content partnerships with music publishers and record labels for master recordings

Contract

Multinational logistics and distribution company whose operations spanned both hemispheres. • Contract responsible for strategic design and management of digital media projects· Researched industry and market specifics, company processes, and workflows· Planned, mapped, and developed content specific to company vision and project goals· Reported directly to CEO

Toronto, On

Through established Film and Television divisions, eOne provides extensive expertise in film distribution, television and music production, family programming, merchandising and licensing, and digital content.· Managed relationships with key customer and client accounts · Increased overall brand and market presence at digital retail· Developed and managed company’s third-party digital video content aggregation division· Supported senior-level content acquisition planning

Koch Entertainment was a North American record label and a distributor of film, television, and music. It was purchased by Canadian entertainment company Entertainment One in 2005 and later absorbed.· Established and operated company digital entertainment media distribution workflow · Account manager for key digital music vendors · Managed supplier relationships with independent record labels and distribution partners · Acquired/licensed third-party music content for digital distribution

According to Billboard, "Toronto-based Koch Entertainment Canada has been the independent market leader in Canadian distribution since opening in 1995."· Designed/maintained company web and digital media strategy · Architected internal analytics and transactional data platform · Managed client relationships, ensuring accurate/effective stakeholder communication · Responsible for channel marketing, email, search, and user engagement campaigns