Steffani Bolhofner Email & Phone Number

Greater San Diego Area

+ Successfully launched and optimized over 100 websites and campaigns with analytics tracking, integrations of marketing tools, and custom reporting to show KPIs by effectively collaborating with other departments+ Identified business goals and translated them into actionable KPIs by conducting user interviews with stakeholders and consolidating the data+ Established analytics strategies for web development projects and advertising campaigns to measure KPIs for 60+ B2B and B2C… Show more + Successfully launched and optimized over 100 websites and campaigns with analytics tracking, integrations of marketing tools, and custom reporting to show KPIs by effectively collaborating with other departments+ Identified business goals and translated them into actionable KPIs by conducting user interviews with stakeholders and consolidating the data+ Established analytics strategies for web development projects and advertising campaigns to measure KPIs for 60+ B2B and B2C clients+ Executed analytics tracking through Google Analytics and Google Tag Manager providing visibility into site and campaign performance+ Created easy-to-understand reporting for stakeholders at all levels (from marketing managers needing detailed campaign/site reporting to executive level summaries) enabling data-driven decisions and recommendations+ Researched, developed, and optimized SEM/PPC campaigns for B2B and B2C clients+ Created and optimized email and SMS marketing flows for increased user engagement and successful user onboarding+ Created SEO frameworks for clients and guided them through the creation, optimization, and maintenance of various content types+ Completed keyword and competitor research to create content strategies and execute on-page optimizations (organic search traffic +22%; organic search leads +67%)+ Worked with a Fortune 500 company to manage their web properties (six main sites and various subdomains), executed and maintained all analytics tracking (including coordinating with advertising vendors), created custom reporting used across the organization, and composed digital marketing guides+ Increased marketing revenue over 200% by building a new marketing portfolio after identifying gaps in the offerings to clients + Infused agency revenue with over a quarter of a million dollars annually by identifying opportunities to increase revenue from new/existing clients resulting in multiple multinational clients joining the agency roster Show less

Greater St. Louis Area

+ Designed, executed, and managed digital measurement (Google Analytics and Google Tag Manager) for site analysis and recommendations+ Led and supported UX strategy, digital marketing and custom web development projects for over 15 clients+ Defined and implemented content strategy, SEO, SEM, email marketing, and social media marketing+ Crafted user tests to identify website shortcomings and user flow improvements which informed UX and design changes

Greater St. Louis Area

NorthSide Regeneration+ Managed web presence by recommending, organizing and updating content for northstl.com and mc-eagle.com+ Wrote creative briefs for and project managed marketing campaignsCole+ Project managed creative campaigns+ Maintained client relations alongside a RLC partner.New Business Team+ Researched and wrote comprehensive company profiles+ Participated in preliminary client communication

Cape Girardeau, Mo

STIHL® USA, #1 Brand of Outdoor Power Equipment+ Managed web presence by recommending, organizing and updating content for STIHLusa.com+ Wrote creative briefs for and project managed email marketing campaigns to STIHL subscribersRLCI+ Developed and maintained social media accounts+ Provided research for new business endeavors

Cape Girardeau, Mo

+ Defined roles and responsibilities for the VP of Communication position+ Contributed to creation of the PRSSA-SE website (prssa.se), by developing wireframe and writing copy+ Designed and wrote weekly newsletters to PRSSA-SE members and advisers+ Updated communication channels (website, Facebook, Twitter, posters and bulletin board) and participated in PRSSA National Monthly Twitter Chats

Cape Girardeau, Mo

+ Provided professional development opportunities by organizing tours with some of the world’s leading strategic communications firms, including Fleishman-Hillard+ Increased membership six percent by pitching to entry-level mass communication classes+ Converted old payment model to traceable, online system through PayPal

Greater St. Louis Area

Missouri Division of Tourism+ Project managed email marketing campaigns+ Created the social media content plan for the Missouri Division of Tourism's Pinterest account+ Composed report of third party analytics for social media monitoringMoonrise Hotel+ Developed social media strategy for FourSquare+ Updated status reports and held weekly/biweekly client meetings alongside an account executive

Cape Girardeau, Mo

+ Researched market trends and reported data to account executives and creative teams for a student-run, full-service public relations firm