Steffanie Haase Email & Phone Number

New York, New York , Us

New York, Ny, Us

Brand Manager for the National Marketing Department of the Division, company owned field offices (33), and privately owned franchises (20 – US & International) • Management of all direct marketing (mail) campaigns (Market research and effectiveness studies, budget development/management, list purchases, design, implementation) • Responsible for design, production, proofreading, print & vendor management, specification, budgeting, effectiveness (function, form & cost), staffing, timeline development, trafficking and quality control (on-time/error-free) of material for all national marketing initiatives • Revised the brand look and feel (including tone and messaging). Implemented national rollout. • Design, management and implementation of environmental branded designs for field/classrooms sites • Managed development of Print on Demand Marketing brochure/catalogue solution for premier retail products. (Time line, project management and coordination, Art directions, content collaboration, budgeting development, cost benefit analysis, testing structure and National rollout plan)

• Developed end-to-end strategic brand solutions for clients • Brand/print management (Credit cards, traditional offset, digital & web), specification/guidelines development and management, budgeting, staffing, trafficking and quality control of production for print, electronic distribution, web, and business applications • Management of staff, freelance and vendors for Print Production, Multimedia, Presentation Studio, and Photo Studio • Management of technical implementation process of Corporate Identity programs in traditional and cross platform situations • Client consultation around implementation, print production, and desktop applications • Managed brand consistency internally at Interbrand • New business development, budget creation and management, presentation/RFP creation

• Developed and Implemented company Brand & document standards – process included evaluation of office's materials (design & effectiveness) to create a “global look”• Art Direction, design, print/reproduction management, staffing, vendor management, trafficking, budgetary management and quality control of all Graphics, Desktop Publishing, and Word Processing work • Managed a staff of graphics & desktop publishing professionals and IT/Network Administrators • Developed the department into an internal profit center • Recruit, hire, & managed work performance (including all HR functions) • Consulting/problem solving with internal (and external, where applicable) clients on: • External client projects, format/medium, project implementation • Trouble shooting and evaluating software for office-wide use, followed up by consultant software training