Focused on setting and achieving long-term strategies of the firm, including the growth of the agency’s accounts, team, offerings and capabilities, as well as supervising key accounts and recruiting new business.

MBE Group was formed through the merger of Marx Group and Eisbrenner Public Relations. Responsible for generating new business, maintaining existing business and managing projects for clients who manufacture replacement parts for the automotive and heavy duty aftermarket.

Responsible for generating new business, maintaining existing business and managing projects for clients who manufacture replacement parts for the automotive and heavy duty aftermarket.

As Account Executive, I managed marketing and communications projects for automotive and heavy duty aftermarket clients. I was tasked with generating new business, and maintaining existing business. As the Marketing Director, I defined strategies to promote both Marx Group (a marketing communications agency) and its sister company, Marx Group Advisors (a mergers & acquisitions company). Marx Group is a full-service marketing communications firm that provides business development, marketing strategy and marketing communications services to the automotive and heavy duty aftermarket.

As Marketing & Communications Manager, I was responsible for promoting the Fras-le brand and products in North America, conducting market research, and managing all communications, both internal and external.

As Marketing & Sales Coordinator, I was focused on strengthening the FRAS-LE brand in the North-American automotive aftermarket. I created communications materials, planned ad buys and coordinated all trade show exhibits and events.

As Office Coordinator, I was responsible for managing the daily office activities, including bookkeeping, inventory management, and human resource administration.

I took on DSG as my client for my final two semesters as a PR student. I developed a complete kit of PR materials for DSG including a PR plan and a full campaign. Additionally, I helped promote PechaKucha Night, an event sponsored by DSG, by writing press releases, sending out media pitches and serving on the planning committee.

Continuing on the dot com boom wave, I was yet again a Jill-of-all-trades at this Brooklyn-based ISP. I managed the bookkeeping and payroll, kept the server room tidy, walked the office dog, and even installed ethernet cable in lofts around the neighborhood. Proud to say that we were pioneering cloud-based storage, before anyone knew what a cloud was!

I rode the tail end of the dot com wave in NYC at FortuneCity, the world's first online community. Working for an internet startup meant wearing many hats, from managing the office, to administering benefits, to supporting the sales team, planning parties, and even painting our SoHo loft office.

In my first office gig, straight out of high school, I started out as a purchasing assistant for the maintenance department, then was "promoted" to accounts payable. Little did I know that the automotive industry would lure me back in, years later.