Steffani Wilde Email & Phone Number

Berlin, De

Berlin Area, Germany

Driving customer focus in healthcare in co-creation and with visual facilitation of strategic processes.💎 Indication-specific patient journey mapping to identify crucial moments for interventions and services💎 Creating comprehensive Launch Readiness strategy with proven success💎 Segmentation and targeting strategy in atopic dermatitis, asthma (Dupixent®) 💎 Patient empowerment initiatives to improve therapy success and optimize the care pathway💎 Ideation and design of innovative healthcare strategies

Berlin

Berlin, Berlin, Deutschland

Innovated healthcare business models to better align with evolving customer needs and regulatory landscapes.Designed go-to-market strategies and growth plans for healthcare organizations, ensuring agile responses to competition and regulatory challenges.Led the segmentation journey and engagement strategy for Dupixent® in atopic dermatitis, driving effective customer engagement across the EU market.

Berlin

Engaging of policy makers, legislators and advocates to address drivers and hurdles of patient access to care:• Developed integrated advocacy plan supporting the business objectives in stroke prevention• Collaborated with advocacy groups to drive the development of educational tools to improve communication of patients and caregivers with health care professionals. • Supported the establishment of multi-institutional consortia supporting access to stroke prevention and care in Latin American countries• Facilitated capacity building educational Advocacy summits in Europe, Latin America and Asia with patient and professional groups. • Developed stakeholder mapping and comprehensive engagement plan to support health authority reassessment.

Berlin

Driving the uptake of Xarelto® in Venous Thromboembolism:• Created solid, high-quality publication plans and communicated Major Data Releases in real-time from international congresses (with webcasts, live stream symposia, newsletters).• Shaped indication strategy with research insights from Thought Leader Advisory Boards, interactive Expert Focus Groups and user surveys• Developed and led interdisciplinary Think Tanks with nurses, physicians, ethnography researchers and patient representatives to improve medical communication tools for patients with Venous Thromboembolism• Mapped out the patient care pathway in pulmonary embolism and deep vein thrombosis and identified leverage points to improve patient empowerment and treatment adherence based on multi-country ethnographic research and active online listening • Launched guerilla awareness activities highly interactive symposia and poster campaigns to raise thrombosis awareness in the company

Berlin Area, Germany

Expanding the testosterone market with 3-monthly testosterone injection Nebido® and the testosterone gel Testogel®:• Drove growth strategy of testosterone market leading to continued double digit growth of Nebido® in male hypogonadism (testosterone deficiency).• Created a modular educational video to train nurses in proper intramuscular injection technique. • Evaluated Men’s Healthcare license options and pipeline assets.• Designed logos and typefaces for testosterone brands.• Implemented multi-stakeholder qualitative market research with heath care professionals and user experience surveys with customers in need of testosterone replacement.

Mexico City Area, Mexico

Rolled-out Men’s Healthcare strategy in Latin American countries and Canada:• Grew Nebido® market share through medical education program about testosterone deficiency, a patient awareness campaign and public relationship initiatives.• Led Latin American launch of Angeliq® blood pressure concept and a sophisticated medical & consumer awareness campaign on menopausal hormone therapy (various stakeholders).

São Paulo Area, Brazil

Product Group Manager Andrology - Developed a go-to-market strategy for Nebido® in Brazil, incl. set-up of a Brazilian Andrology team with dedicated Urology field forceAssistant of General Manager Brazil - Monthly business reporting for Region Latin America and H, cross-functional projects, such as a loyalty start-off program for medical resident physicians in BrazilSales Representative, Gynecology Field Force São Paulo (6 months assignment), detailing oral contraceptives, hormone therapy and Aldara® (imiquimod) for human papilloma virus

Porto Alegre Area, Brazil

Guest Researcher with scholarship from Fraunhofer Institute for Computer Graphic hosted at CETA. Implemented technology transfer project for local medium-sided furniture manufactures.Created economic rentability project for national castor oil producers.

Berlin Area, Germany

• Led interdisciplinary Business Development Team responsible for market-oriented product flow and LCM of anti-eczema products, shaping the company’s pipeline assets and evaluating search and license options. • Defined recommendations for dermatology strategy in Japan during a 3-month project in Japan, conducting qualitative & quantitative market research, incl. interviews with Japanese dermatologists and Advisory Boards.• Developed the global segment strategy and created product platforms as well as international marketing concepts for new products in cooperation with affiliate product managers. • Created global launch campaign of Advantan® Milk for dermatitis in small children. • Developed package design and launch campaign for medical skin care line. • Implemented user surveys to shape the design of pharmaceutical formulation and fragrance of products.

Design Thinking Advanced Track, Design Thinking

Advanced education on mind-set and methods of Design Thinking and its application to real-life challenges. Designed innovative investor.

Msc International Business, International Business

Master Thesis: “International R&D Coalitions as a Means to Facilitate Effective Technology Transfer” as Guest Researcher from Fraunhofer.

Erasmus And Daad Scholarship Programmes At Anglia Business School, Cambridge, Uk

ERASMUS scholarchip for exchange program Sep 1994-Aug 1995, focussing on International Finance, Cross-Cultural Management , Business.

Diplom-Kauffrau Bwl, Business Administration

BWL