- Strategic Partnerships: Establish commercial negotiations, bringing bonuses to franchisees and marketing campaigns - Investment management: Leading optimization of production costs to increase investment in media, increasing brand impact at least 200% compared to the previous period - Structure and direct digital media campaigns, resulting in + 32% e-commerce revenue in the first 3 months compared to the previous quarter

- Responsible for leading media strategy and execution, presenting media solutions according to the business plan, increasing profitability and greater impact for the brands - Management of agency team with greater rates of stakeholder’s engagement in the period - Building strategic presentations and analyses to the board - Responsible for creating briefings, and active participation with the agency in the construction of strategic planning on and offline- Monitoring goals, marketing ROI levers with 100% of achievement on the media KPIs dashboard - Investment management (+ 100MM annually) - Responsible for content driving based on media insights, data and performance - Ecosystem integration (Influencers, Events, PR, Regional team), ensuring consistency to the campaign

- Responsible for the media strategy for the brand's launch in Brazil, connecting media solutions to the brand's role in the portfolio, which resulted in growth in the main attributes (differentiation and high-quality), above expectations for the first brand year - Management of partnership agency, conducting and building media strategy and planning - Investment Management (+12MM annually) - Responsible for media goals dashboard, delivering 100% of goals, with significantly increasing brand awareness - Responsible for building compelling presentations with media strategies and results to the board - Media Innovation: First brand to advertise on Podcast on Spotify Brazil (premium audience), joining the best rated content of the moment - Responsible for media content strategy, whose was designed to be “fit for format” and was shared by the VP as a case to the Cia - Project management (IMC): responsible for organizing demands and media flow in alignment with all other areas involved, ensuring the execution and deadlines of each stage

- Responsible to build strategic plans presenting media solutions to the brand and campaigns challenges - Driving the media strategy, ensuring the success of digital media projects executed by agencies and vehicles - Responsible for digital goals panel – hitting 100% of media KPIs - Project management (brand promotion "Ajuda Guaraná"), responsible for media plans and goals, which reached + 1 million registrations, all time high for the brand, and got the 1st position in the company’s world ranking in the use of 1st party data in media

Client: Ambev (Non-Alcoholic Beverages) & Antarctica Beer- Client Relationships: main point of contact between client and agency, nurturing and managing client relationships, building and growing key enterprise accounts- Problem-Solving: Resolving client issues and providing strategic solutions- Digital media planning and strategy: building strategic presentations, plans according to brands KPIs, delivering impactful and profitable media solutions- Monitoring and management of media goals, building quantitative and qualitative analyses- Expertise in online and digital advertising platforms, being responsible for digital media buying and partnerships negotiations Main Projects: Academia da Boa (Reality show), Fusion's entry into the e-sport scene (CCXP), Guarana Antarctica & Salinas Collab

Avianca (e-commerce)- Main point of contact between client and agency- Definition of campaigns with the client, bringing solutions in communication and media strategy (considering business challenges, performance insights and defined KPIs).- Seasonal campaigns calendar mapping- Presentation of planning and management results

Morana and Avianca (e-commerce)- Client relationship- Management and planning of campaigns, follow-ups, presentation of strategies and monthly reports- Investment management, allocation between platforms and suggestions for optimizations in digital campaigns and ROI levers- Construction of the plan with the operations team

Cia. Hering, Dasa and Fundação Lemann (specific projects)- Weekly alignment meeting with client and demand management- Presentations of results and performance reports- Control of media investment on digital platforms- Planning: Suggestions for investment optimizations according to performance and KPIs

Cia. Hering and Multilaser (e-commerce)- Assistance in performance reports and consolidating insights- Management of optimizations to be carried out by the operations team- Analysis of the main KPIs of digital campaigns

- Assistance in developing website improvements (UX insights, consumer journey, conversion shortcuts)- Performance analysis

- Website performance analysis according to defined metrics and KPIs (CTR, Conversion TX, Average Ticket, etc.)- Integration with the commercial team to align the need for promotion (stock release, commercial relationship, etc.) - Responsible for managing tasks and briefings for the content team