Steffen Jørgensen Email and Phone Number
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Senior medtech product management profileLeadership – International – Strategy – Product management – Sales – Launch – New product development – Portfolio management – Pricing – Positioning – Usability and Clinical Testing – CommunicationWith a background of more than 20 years of experience working with international medtech brand leaders, I bring a strong set of competences within international product management. I am the technical commercial leader with solid educational background and a personal drive for success.My passion is in finding and optimizing the value proposition for maximum commercial impact, i.e. identifying and prioritizing the unmet needs and matching concepts/solutions; and then in turn prepare and execute the launch. Meeting and exceeding the budgeted numbers is deeply satisfying.My experience comes from managing products and applications including more than 8 years as a solid Line Manager in international Medtech HQs. I have long experience in dealing with Sales, R&D, Service, Production, etc., and their complex mechanisms of interchange. I have successfully launched more than 20 global brands and sub-brands. My educational background is M.Sc. E.E. from the Technical University of Denmark (DTU) and B.Com / HD(A) from Copenhagen Business School (CBS). I have supplemented my education with solid leadership and project- and product management training.
Lina Medical
View- Website:
- lina-medical.com
- Employees:
- 142
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Global Product Manager, UrologyLina Medical Aug 2021 - PresentNærum, Copenhagen -
Product LeaderTrod Medical Oct 2018 - May 2021Leuven, Flanders, BelgiumMajor achievements* Investigating usability issues with first gen product including in-depth interviews with the users* Analysing issues and drive design of gen 2.0 solution which addressed all the issues identified* Concept phase passed* The design phase well underway, and the contract developer lined up for V&V* Successfully passed 3 ISO 13485:2016 audits by TUV. One with 0 major and 0 minor non-conformances* Filed three additional patents, of which one is already publishedResponsibilities & Tasks* Overall responsible for everything “product” related* Specifying the product and procedure workflow in close collaboration with theurologists* Owning the project plan* Driving the project with external consultants* Liaising with third-party companies, e.g., medical imaging, MR/Ultrasound fusion,RF ablation generator* QA & RA responsible* IP management
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Director Of Product ManagementBk Ultrasound Oct 2013 - Oct 2018Herlev, DenmarkMajor achievements* In 2018 successfully on-time globally launched bkSpecto, the newest urology ultrasound midrange platform. An exceptionally well-received product by both customers as well as the sales organization. Sales considerable exceeding budget* Successfully launched in 2014 and 2015, the corresponding high-end ultrasound platform bk3000/bk5000 and 25 new specialized ultrasound transducers§ Successfully launched bkFusion in 2017 on the high-end platform. bkFusion is fusing Prostate MRI and Ultrasound* bkFusion sales is ahead of budget with a factor of 2* Managing the partnership with MIM Software (world leader in fusion SW)* Managing and executing seven months of Usability studies as well as Clinical End-UserTests to secure the all-new user interface and workflow on the bkSpecto ultrasoundsystem* Prepared the organization for launch, including Operations and Production in USAfacilitiesResponsibilities & Tasks* Product (HW & SW) Roadmap for Urology and Surgery covering scanners, transducers and single-use (capital equipment and consumables)* Ensure that R&D is developing in accordance with market needs* Prepare the global organization for launch* Create global and local launch plans* Transform the value proposition into positioning and selling stories* Execute global launch meetings* Optimize global product sales performance* Define and maximize the value of the urology product roadmap -
Project LeaderUrodan Aps Jan 2012 - Sep 2013Copenhagen Area, DenmarkMajor achievements* R&D plan and budget completed* Getting six venture funds, five private companies as well as six private investorsinterested enough to meet and discuss the plan* Securing one venture fund as co-investor* Bringing one major company into the due diligence phase* French investor found, and the project moved to FranceResponsibilities & Tasks* Create the business case, the investor presentations, and presenting for and follow up with potential investors* Create the overall R&D project plan and for liaising with R&D partners* Drive the team
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Vice President MarketingBk Medical May 2005 - Nov 2011DenmarkMajor achievements* Portfolio management, development, and launch of the Pro Focus and Flex Focus ultrasound system families resulting in substantial overall growth even at the time of the financial crisis when ALL competitors took double-digit losses. This resulted in the consolidation of BK as the global market leader in urological and surgical markets with +30% market share, 8% organic revenue growth in 2010, and at premium pricing levels that allowed a record high GM% of 55%* Creating solutions roadmap, providing a clear path for future products/solutions for all relevant applications (own development, sourcing, services, partnering)* Development of 2 new ultrasound applications – Pelvic Floor ultrasound (incontinence and pain) and ultrasound for robotic surgery (primarily partial nephrectomy)Responsibilities & Tasks* Manage the communication and product marketing departments (17 people)* Daily management: Recruiting, 1-1 meetings, performance reviews, coaching training,and competence development, as well as budgeting* Member of Operational Management Team, Sales Management Team, QualityManagement Team, Strategy Board, Project Steering Committee* Report to President & CEO* Global product portfolio commercial ownership (Capital- and disposable goods – 3scanner families, 30+ transducers, 100+ disposables, and urology, surgery, anesthesia,and general applications). Owner of product roadmap & R&D pipeline* Create and implement application strategies and go-to-market plans* Challenge the sales areas business and budget plans* Responsible for the entire marketing portfolio: Campaigns, web and web-shop,congresses, PR, advertising, brochures, videos, and games. -
Product Marketing ManagerBk Medical Jan 2003 - Apr 2005DenmarkMajor achievements* Created a strong department based on very different individuals. Moving BK Medical from analog to digital systems. Launch Mini Focus and Viking family scannersResponsibilities & Tasks* Manage the Product Marketing department (8 people – 6 product managers, 1 business development manager, and 1 training manager)* Daily management: Recruiting, 1-1 meetings, performance reviews, coaching training, and competence development, as well as budgeting* Report to VP of Sales & Marketing* Responsible for new products development and life cycle management of existingproducts* Develop, test, and implement key messages and value propositions* Trend analysis based on competitor surveillance, research, advisory boards, medicalcommunities, etc.* Create and maintain a network of key opinion leaders* Launch new products, create sales tools, and train the sales force -
International Product ManagerNovo Nordisk A/S May 1997 - Dec 2002DenmarkMajor achievements* Developing and launching InDuo (A combined insulin pen and blood glucose monitor) in collaboration with LifeScan, a California-based Johnson & Johnson company. Was awarded the title as “the most interesting new product in 10 years” at the American Diabetes Associations (ADA) annual congress in Philadelphia 2001* Launching Innovo (The world’s first electronic insulin pen) together with the fast-acting insulin analog NovoRapid. Launching Norditropin SimpleXx (Liquid growth hormone) with the NordiPen. Launching global registry (phase IV trial) within GHDAResponsibilities & Tasks* 2000-2003 – Diabetes devicesGlobal responsibility for developing, launching, and driving the insulin pens Innovo and InDuo within the diabetes business areaMarket research, specifications, development, planning, and launch of new devices Value proposition, key messages, marketing materials, congresses, Advisory panels * 1997-2000 – Growth HormoneGlobal responsibility for launching the liquid growth hormone Norditropin SimpleXx including the NordiPen familyGlobal responsibility for the growth hormone indication GHDA (Deficiency in Adults) Market research, specifications, development, planning, and launch of new drugs Regulatory, packaging, naming, visual branding, value proposition, communicationKey opinion leader management
Steffen Jørgensen Skills
Steffen Jørgensen Education Details
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Marketing -
Electronics, Optics, Physics
Frequently Asked Questions about Steffen Jørgensen
What company does Steffen Jørgensen work for?
Steffen Jørgensen works for Lina Medical
What is Steffen Jørgensen's role at the current company?
Steffen Jørgensen's current role is Global Product Manager, Urology at LiNA Medical.
What is Steffen Jørgensen's email address?
Steffen Jørgensen's email address is do****@****ail.com
What is Steffen Jørgensen's direct phone number?
Steffen Jørgensen's direct phone number is +45207*****
What schools did Steffen Jørgensen attend?
Steffen Jørgensen attended Copenhagen Business School, Dtu - Technical University Of Denmark.
What skills is Steffen Jørgensen known for?
Steffen Jørgensen has skills like Product Development, Key Messages, Planning, Go To Market Strategy, Customer Driven, Strategic Planning, Product Management, Product Marketing, Business Strategy, Product Strategy, Budgeting, Product Launch.
Who are Steffen Jørgensen's colleagues?
Steffen Jørgensen's colleagues are Jacob Kollerup, Anna Bylina, Tomasz Krokosinski, Davina Thom, Matt Johnson, Beatriz Ceja, Zhang Shuo.
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