"Visionary Leader in Digital Transformation & Marketing Operations"In my professional journey, I am driven by the passion to bring visionary ideas to life. I am dedicated to reducing traditional inefficiencies and cutting through the overload of PowerPoint presentations. Instead, I focus on creating real, tangible value by driving innovation and transformation within organizations.With extensive experience in Marketing Operations, Martech, and Adtech, I excel in fast-paced, ever-evolving environments. Whether collaborating in corporate settings or engaging with dynamic startups, I thrive on tackling challenges and pushing the boundaries of digital innovation.During my time at BMW Group, I spearheaded critical aspects of their digital transformation, overhauling infrastructures, refining processes, and evolving marketing strategies. For instance, we achieved a remarkable improvement in vehicle communication processes, increasing the go-live rate from 5% to 95% within just one year. My work also included designing new agency operating models that streamlined collaboration and delivery.At Unternehmensgruppe Theo Müller, I played a key role in shaping the digital marketing strategy by developing a global media ecosystem. Through a focused strategy and a well-defined roadmap, we identified the core areas essential for future success, positioning the company to thrive in the digital era.Today, with create.p, my mission is clear: I help corporations and agencies build sustainable collaborative models that focus on three key pillars: People (how we work together), Project (how we manage our efforts), and Product (what we aim to deliver). The P3 framework — People, Project, Product — is the foundation of my approach to leadership and project management, ensuring that we always stay aligned with business objectives and desired outcomes.Currently, I am actively exploring opportunities in company building and consulting, particularly within digital marketing and transformation. If you're looking for a partner who can deliver innovative solutions that drive real change, I would love to connect and explore how we can collaborate.