Steffen A. Kaplan

Steffen A. Kaplan Email and Phone Number

I help businesses, non-profits, and individuals improve their visual storytelling & social media strategy for increased engagement and success. It's always about quality over quantity. Award-winning NYTIMES photo editor. @ City Pets: The House Call Vets
Steffen A. Kaplan's Location
Ramsey, New Jersey, United States, United States
Steffen A. Kaplan's Contact Details
About Steffen A. Kaplan

I am a social media and visual strategist who creates impact for brands and organizations. My Journey...As a former award-winning supervising photo editor at The New York Times, and multimedia strategist and live stream producer for many top organizations, non-profits, universities, and professionals, I bring a level of written and visual expertise to social media and digital campaigns that help attract the interest of thousands online. I am a highly-skilled, passionate storyteller with deep knowledge in cross-platform brand strategy, editorial planning, audience development, and digital engagement. A true global connector and collaborator highly specialized in community building and management, communication, and engagement, I help brands develop lasting relationships. They include....City Pets VetsI am the social media and visual strategist and photographer for City Pets Vets, founded and run by Dr. Amy Attas, New York City's premiere house call veterinarian.Emory Center for the Study of Human HealthI am the Social Media and Visual Consultant and Live Stream Producer for Emory University's Center for the Study of Human Health; Producer for Maryn McKenna's -- award-winning journalist and Senior Fellow for the CSHH -- Health Storytelling LIVE Author Q&A's. As someone who comes from an extensive background in journalism and photography, I believe in using social media for social good. As a live stream producer, I started the Spin It Social Hour when the pandemic hit to help photographers worldwide share their work and journeys, as their work had dried up with everything being shut down. 𝐂𝐎𝐑𝐄 𝐂𝐎𝐌𝐏𝐄𝐓𝐄𝐍𝐂𝐈𝐄𝐒: Metrics-driven strategic planning; Multi-channel social media content and live stream development/production; Project-oriented, live and virtual events. Photo and video editing; visual production; writing. Project management, relationship-building, coaching, and mentorship. Remote collaboration with global teams on Zoom, Google Meets, and Microsoft Teams. Major experience working with C-Suite executives, professors, authors, and thought leaders around the world. Well-versed in reputational and crisis management.Expertise in StreamYard; Restream; Riverside.FM; Vimeo; Canva; Hootsuite; Photoshop; and Google/Social Media Analytics. All-around passion for tech from A-Z.

Steffen A. Kaplan's Current Company Details
City Pets: The House Call Vets

City Pets: The House Call Vets

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I help businesses, non-profits, and individuals improve their visual storytelling & social media strategy for increased engagement and success. It's always about quality over quantity. Award-winning NYTIMES photo editor.
Steffen A. Kaplan Work Experience Details
  • City Pets: The House Call Vets
    Social Media Manager
    City Pets: The House Call Vets Dec 2023 - Present
    Social Media Manager for City Pets Vets, The House Call Vets in Manhattan. All-around content creator for this unique veterinary practice in New York City founded by Dr. Amy Attas, author of Pets and the City, True Tales of a Manhattan House Call Veterinarian. City Pets Vets®’ veterinarians and vet techs are equipped to do a full physical examination on your cat or dog in the comfort of your home
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  • Center For The Study Of Human Health At Emory University
    Live Stream Producer & Social Media Consultant
    Center For The Study Of Human Health At Emory University Apr 2021 - Present
    Atlanta, Georgia, Us
    Live stream producer for Emory University's Center for Study of Human Health Health Storytelling LIVE Q&A series with host Maryn McKenna, Senior Fellow at the CSHH.
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  • Spin It Social, Llc
    Social Media & Visual Strategist And Manager; Live Stream Creator/Producer
    Spin It Social, Llc Jun 2013 - Present
    Spin It Social, LLC; Founder, Social Media and Visual Strategist, Live Stream Producer, Ramsey, NJ  (June 2013 – Present)Clients and work include...Producer and social media strategist for the Center for The Study of Human Health at Emory University's Health Storytelling Author Q&A with journalist Maryn McKenna. Co-Creator of Martin Lindstrom’s -- a global branding and culture expert, and TIME Magazine 100 Most Influential People in the world – M&M Show with Marshall Goldsmith, #1 Leadership Thinker, Executive Coach. Brought in thousands of new viewers weekly, including new sponsorship. Producer for Pulitzer-nominated journalist Rose Horowitz's #WomenToFollow show -- Amplifying Women's Voices on Social Media.Launched the Auschwitz Jewish Center Foundation's U.S. social media presence in 2022 with LIVE coverage from The Intrepid Museum in NYC. The AJCF's mission is to fight hatred for everyone around the world. AJCF previously only had an online presence in Polish. Created and launched social media presence for American History Unbound at Carnegie Hall and The Kennedy Center 2019-2022. Handled pre-coverage, live social media, and post-coverage for all events including -- "We Chose to Go to the Moon," a celebration of the 50th Anniversary of Apollo 11 and "The Eyes of The World: From D-Day to VE Day; multimedia production of the final months of WWII in Europe. Provided live social media and visual coverage for The Pulitzer Prizes. Handled Twitter & Instagram accounts for the announcements of the Pulitzers, and award ceremonies at Columbia. 2018-2020Worked with Encore.org exec leadership to amp up their digital footprint and social presence with live coverage & creation of key visuals during Encore Summit, L.A. Provided social media consults for attendees, incl. 200 leaders & innovators.Create and launch social media presence for the Aquarium of the Bay's celebration of the 30th anniversary of the arrival of the sea lions at PIER 39 in San Francisco.
  • Digimentors
    Social Media/Live Stream Consultant
    Digimentors Jan 2018 - Present
    New York City, Ny, Us
    Freelance live stream producer/social media consultant for global virtual events for Digimentors Virtual Production Agency servicing clients including...Pratham USA, Art&Co., Aseema Charitable Trust, JusticeAid, and Epicenter-NYC.
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  • Fashion Institute Of Technology
    Adjunct Professor
    Fashion Institute Of Technology Jan 2020 - Jun 2023
    New York, Ny, Us
    Adjunct Professor teaching the applications and fundamentals of social media to matriculated students at FIT. This undergraduate course is designed to explore the impact of social media in our lives from a personal and professional perspective. By the end of the semester, students develop a greater understanding of the prevalence and significance of social media in all aspects of our lives.
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  • Jackson
    Social Media And Visual Consultant
    Jackson Nov 2016 - Jan 2020
    Lansing, Mi, Us
    Lead social media and visual consultant for Jackson and the Jackson Charitable Foundation. The Jackson Charitable Foundation is committed to the advancement of financial education across the United States. www.jacksoncharitablefoundation.org/Responsible for….Social media launch in 2017 and continuous development of the Jackson Charitable Foundation’s social media presence.Responsible for daily content development and community building, including management of all social platforms for the foundation from April 2017 to present.Promotion, content development, and livestream production of annual Cha-Ching Money Smart Kids Contest prize giveaway of $10,000 to elementary schools throughout the country. In charge of livestreaming — including introduction and on location interviews — of Cha-Ching contest events together with Discovery Education. Please see video in link below for a look into the mission at hand including events, and recommendation in LinkedIn recommendations section from children’s educational media expert Dr. Alice Wilder.Development of content and promotion of special events, including production of exclusive photography/visuals of The Rolling Stones' Exhibitionism U.S. National Tour throughout major cities including New York, Chicago, and Nashville. Jackson was the official U.S. sponsor of Exhibitionism. Also advising and working with the Jackson social media team on...Social media outreach strategy and development of content for JacksonNew and strategic ways to increase impact of social media effortsBuilding extensive brand ambassador networkResearch, selection, and production of content and imageryBest practices for social mediaDevelopment of social media training/coaching for Jackson executives
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  • Aarp, Life Reimagined
    Social Media Coach/Strategist For Life Reimagined Executives And Thought Leaders
    Aarp, Life Reimagined Jul 2013 - Nov 2016
    Washington, Dc, Us
    Lead advisor for social media strategy and content for executive leadership of Life ReimaginedLead advisor for social media strategy and content for thought leaders of the Life Reimagined InstituteDeveloped social media outreach strategy Advised on social media “best practices”Social media executive coach for Life Reimagined's executive leadership and thought leaders. Helped build active brand ambassador networkLead advisor on research, selection, and acquisition of stock imagery for use with newly developed LifeMap appInvolved in leading focus group for Life Reimagined at AARP Life at 50+ event, Atlanta 2013. Introduced and explained Life Reimagined’s new LifeMap app to participants Involved in coordinating/implementing social media efforts and creating content and visuals (inclusive of event photography) for Life Reimagined at AARP Life at 50+ event, Atlanta 2013Advised on best practices for use of photography -- including rightsBuilt active network of photography, digital, and visual contributors for Life Reimagined
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  • The New York Times
    Supervising Photo Editor
    The New York Times Jan 2000 - May 2009
    New York, Ny, Us
    Supervising Photo Editor, Communications SpecialistSupervised coverage of breaking news, feature sections, and special events for New York Times News Service DivisionKEY ACCOMPLISHMENTSDrove substantial increase in Times' revenue by increasing base of contributing freelance photographers for spot & feature news on deadline on a nightly basis.New York Times News Service Award of Excellence for outstanding performance and departmental leadership in coverage of September 11 and events in following monthsKEY RESPONSIBILITIESEdited, coordinated & facilitated flow of global photo/graphics report Delegated and streamlined daily workflow from all sections of the newspaper Managed web presence, highlighting top stories, photos and graphicsNegotiated ContractsNegotiated terms of usage and distribution with photographers worldwide Secured rights for salesMaintained database of all records and contact informationFostered Client Relations; Liaison with hundreds of clientsEnsured continuous satisfaction with degree of service
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Steffen A. Kaplan Skills

Social Media Marketing Social Media Facebook Blogging Editorial Editing Photography Newspapers Seo Public Relations Social Networking Journalism Digital Media New Media Content Development Marketing Writing Photojournalism Magazines Marketing Strategy Copy Editing Publishing Customer Service Google Analytics Web Content Multimedia Press Releases Research Digital Photography Newspaper Creative Writing Marketing Communications Microsoft Office Online Marketing Content Management Online Journalism Email Marketing Newsletters Photoshop Advertising Photo Editing Customer Relations Media Planning Twitter Customer Engagement Social Marketing News Writing Community Management Image Editing Media Relations

Steffen A. Kaplan Education Details

  • Baruch College
    Baruch College
    Political Science

Frequently Asked Questions about Steffen A. Kaplan

What company does Steffen A. Kaplan work for?

Steffen A. Kaplan works for City Pets: The House Call Vets

What is Steffen A. Kaplan's role at the current company?

Steffen A. Kaplan's current role is I help businesses, non-profits, and individuals improve their visual storytelling & social media strategy for increased engagement and success. It's always about quality over quantity. Award-winning NYTIMES photo editor..

What is Steffen A. Kaplan's email address?

Steffen A. Kaplan's email address is sk****@****ail.com

What is Steffen A. Kaplan's direct phone number?

Steffen A. Kaplan's direct phone number is (877) 565*****

What schools did Steffen A. Kaplan attend?

Steffen A. Kaplan attended Baruch College.

What are some of Steffen A. Kaplan's interests?

Steffen A. Kaplan has interest in Psychology, Networking, Social Media, Marketing, Photography, Communications.

What skills is Steffen A. Kaplan known for?

Steffen A. Kaplan has skills like Social Media Marketing, Social Media, Facebook, Blogging, Editorial, Editing, Photography, Newspapers, Seo, Public Relations, Social Networking, Journalism.

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