Steffen Krill Email & Phone Number

Active in the bicycle industry since 2001 in various positions in sales, marketing, market coordination and strategic brand building. Focused on building and establishing brand structures in the market.Establishment and consolidation of the Swiss high-end brand BMC in Germany and Austria under my market management with the development of a strong specialized trade concept, building a high reception of the brand through a successful B2C strategy, increasing sales from almost zero to a relevant number in the company and overall in my market into profitable structures.The Swiss high-end mobility brand STROMER was also established by me for Germany and Austria, I successfully integrated STROMER into the BMC sales structure in the short termSince 2014 responsible for the Spanish high-end brand BH BIKES as Country Manager Sales (Germany) and Marketing Manager (Germany and Austria). Successfully established and consolidated the brand in the German speaking markets from scratch, building the entire sales, marketing and service team for this market. Also building and developing a stable +market-wide dealer network with focus on price/margin stability and the goal of long-term & solid customer loyalty. Establish the brand with the end customer and increase awareness from the bottom up in my market as an innovative, technically advanced and high quality brand. Also increased the brand value, average price and of course the revenue of the bikes sold significantly enormously every year. Establishment of profitable and efficient structures for this important key market for BH.Establishment and structuring of the complete organization of aftersale service processes for BH in the German markets in connection with our HQ in Spain, as well as the support of external service projects, e.g. in the area of BMW Lifestyle. In 2019, foundation and organization of BH BIKES DEUTSCHLAND GMBH.Pioneering collaborations have been established with various leading destinations such as Ischgl (AT), Reschenpass (South Tyrol / IT) and Bad Orb (D), which have had a very positive impact on the brand image and perception in the German-speaking market.Since 2021, I am responsible for the French innovative ebike manufacturer Moustache Bikes for the German, Austrian and South Tyrolean markets as Market Manager. Foundation of the Germany GmbHwith headquarters in Aschaffenburg. Development and expansion of the relevant structures for this market. Personnel responsibility for a mixed team of employees of the GmbH and independent sales representatives.

Listed skills include Key Account Management, Sales Management, Sales Operations, International Sales, and 37 others.