Developing and implementing sustainable sales strategies aligned with the company's growth objectives. Analyzing market trends, category drivers, competitive positioning, and customer needs to adjust strategies. Ensuring a customer-centric approach to business, aligning sales efforts with customer needs and feedback. Simply putting customers first! Thus, identifying and pursuing new market opportunities, partnerships, and strategic collaborations for the coffee category.

Heading the strategy and sales department of Mövenpick Fine Foods, a leading fast-moving consumer goods brand of Swiss origin. -- Successful transformation of Mövenpick Fine Foods’ business model by developing, drafting, negotiating, signing and implementing international license agreements with leading manufacturers in food and non-food categories in multiple geographic markets-- Successful internationalization of Mövenpick Fine Foods’ business model by winning and managing distributors in new markets including trade fair exhibition, market research, partner selection, business planning, supply chain building, product portfolio design, brand guideline implementation, sales activation execution, performance review of annual agreements-- Successful expansion of Mövenpick Fine Foods’ product portfolio by developing new license partnerships for food and non-food categories and managing projects with new partners until first shelfing-- Successful commercialization of Mövenpick Fine Foods’ product portfolio in Switzerland and in international markets with a portfolio of retail and foodservice customers managed as key account manager

Managing one of the leading buying syndicates of European retailers and implementing Red Bull sales drivers across countries and sales channels.-- Negotiating international key account agreements and leveraging international key account budgets to implement Red Bull sales drivers-- Developing and implementing global sales strategies and standards together with national Red Bull key account teams and international Red Bull trade marketing experts-- Developing and implementing global sales initiatives for non-traditional trade customers such as specialty retailers

Regional management of strategy development and implementation for METRO in Japan, Vietnam, Pakistan and India. Responsible for business model and portfolio optimization of METRO Asia.-- definition of new and coherent strategies through market, customer and competitor analysis, portfolio, profitability and process analysis, business model review, capital and resources planning, scenario simulation-- Managing primary market research including research design, execution, documentation and results interpretation; based on respective research recommendations to country boards and regional management, METRO in Asia re-defined its core target groups-- Successful implementation of strategic initiatives to better service core target groups with a customized core assortment, service offering, pricing and communication strategy by means of heading the project or program management offices respectivelyHeading the program management office in Japan and managing cross-functional teams with the objective to improve business sustainability. Driven by the program management, METRO Japan improved its EBITaC by double digit numbers during the 12 months project period.Leading a cross-functional cost optimization and productivity improvement project. Driven by the project management, METRO Vietnam improved its EBITaC by single digit numbers during the 4 months project period.

Advising the managing board of the FDP parliamentary group and the members of parliament on financial market policy and regulation. -- Development and implementation of guidelines and positions of the FDP as well as parliamentary initiatives of the coalition in the Bundestag regarding financial market regulation and stabilisation-- Responsible for the parliamentary supervision of the German Federal Agency for Financial Market Stabilisation (FMSA) and all investments made by the Financial Market Stabilisation Fund (SoFFin)-- Participant at the 2011 US-Congress-Bundestag-Bundesrat Staff Exchange (Washington, USA)

Advising the managing board of the FDP parliamentary group and the members of parliament on financial and economic policies. -- Development and implementation of guidelines, general positions and parliamentary initiatives of the FDP concerning financial market and economic policies-- Responsible for the parliamentary supervision of the Financial Market Stabilisation Fund (SoFFin)-- Management of the Bundestag commission of enquiry with respect to the nationalization of the German Hypo Real Estate Banking Group-- Representation of the FDP parliamentary group in the coalition negotiations 2009 with respect to financial market policy and regulation

Advising leading financial sector companies on the development and implementation of growth and reorganization projects.-- Successful reorganization of a leading insurance company in Germany through the establishment of a shared service company for accounting and tax; management of client teams and Capgemini consultants in project activities such as business modelling, process re-design, implementation of optimization measures, setup of the company’s controlling system and definition of service level agreements-- Successful implementation of a growth strategy for a leading Swiss insurance company through the setup of an online distribution channel; responsible for market, customer and competitor analysis, profitability and process analysis, scenario simulation, investment appraisal-- Execution of a company due-diligence as part of a planned management-buy-out MBO of a Swiss construction company; responsible for market, customer and competitor review as well as financial analysis-- Development and implementation of an expansion and growth strategy for a leading financial holding in Austria; market and portfolio analyses public-private-partnerships modelling