🏎 I always wanted to be part of the sports industry. But as an untalented athlete, I had to find other ways to join the circus. Luckily, there are jobs for pencil pushers like me and here I am, harnessing sports for prestigious brands with my Sportgeist agency.🏁 Today I am creating revenue-generating opportunities and strategic long-term partnerships for brands with a specialisation in partnership activation, sponsorship acquisition and rights negotiation.📚 With a degree in sports comms, I am a visiting lecturer at Munich Business School and have dedicated my research to motor sports.