Steffen Skovhede Email and Phone Number
Steffen Skovhede personal email
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Marketing Consultant | Brand & Product Strategy | MarTech EnthusiastAs an experienced Marketing consultant, I bring a diverse range of capabilities to the table, intended to help elevate brands and corporations. My focus lies in refining brand and product marketing strategies for maximum impact and growth. Specialties:MarTech Integration: Guiding organizations in adopting the right MarTech solutions.Data-Driven Insights: Harnessing relevant data for actionable insights.End-to-End Campaigns: Orchestrating initiatives across the customer lifecycle.Marketing Execution: Strengthening day-to-day marketing capabilities.Skills Beyond Marketing:Business Development: Building commercial opportunities.Strategic Documentation: Crafting solid business cases and requirements.Digital maturation mapping: Outlining maturity roadmaps and initiatives.Project Leadership: Managing projects from inception to execution.Stakeholder Management: Bridging communication between C-suite and operational teams.In-depth Analysis: Conducting comprehensive business, market, and consumer analyses.Diverse Industry Experience:With hands-on involvement in B2B and B2C contexts, I've contributed to a range of industries, including:Retail: E-commerce, convenience, supermarket, and warehouse sectors.FMCG: Fast-Moving Consumer Goods.Pharma & Healthcare: Prescription and OTC segments.Manufacturing: Delivering marketing solutions for manufacturing enterprises.Automotive: Driving brand preference and spark purchase intentConsumer Electronics: Elevating consumer tech brands.Education: Enhancing marketing strategies within educational institutions.Personal Traits:A meticulous approach underscores my work, emphasizing quality and attention to detail. I thrive in collaborative settings, valuing candor, professionalism, and comprehensive teamwork. My dynamic energy complements informal work environments, and I lead by example, adapting seamlessly to diverse corporate cultures. Complex marketing challenges drive me, and I derive immense satisfaction from watching organizations exceed customer expectations during purchase experiences.Education:I hold a B.S. in International Management from Aarhus University, including a semester in Strategic Management from Glasgow Caledonian University. Additionally, I've pursued advanced studies as a Cand. Merc in Strategy, Organization, and Leadership at Copenhagen Business School.Let's Connect: Feel free to reach out. I'm here to offer my perspective and expertise.
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Senior Marketing KonsulentAndel Energi Aug 2024 - PresentSvinninge, Region Zealand, Denmark
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Senior ConsultantSkovhede Consulting Nov 2023 - PresentCopenhagen, Capital Region, Denmark -
Senior Consultant - Marketing ExcellenceNoa Connect Apr 2021 - Nov 2023Copenhagen, Capital Region, DenmarkNoA Connect is a consultancy helping brands and businesses solve complex marketing challenges. My focus lies in facilitating seamless transitions to innovative marketing technologies, harnessing first-party data to synchronize all marketing activities, both online and offline as well as across global and regional organizations. This entails strategic development and orchestration of holistic customer journeys across all touchpoints, as well as project- and stakeholder management across operational and managerial levels. Key results: Supporting Dagrofa in making a transformative shift in marketing and customer engagement though the use of data across business-critical touchpoints. The tasks have so far included: • Business- & Technical Requirement Documentation for a Customer Data Platform• Complete facilitation of Vendor Selection Processes (incl. RFI material and evaluation of RFP responses)• Development of Implementation Plan for Customer Data Platform• Continuous identification and activation of use cases across MarTech stack (incl. continuous alignment and prioritization with business representatives) • Development of strategic Vision Document for personalized advertising and offers across digital and physical channels• Business Case documentation for additional Marketing Technology investments to further enhance the use of data and value creation through Custom Relation Programs (in close collaboration with IT)• Project & Progress Reporting at C-suite-levelBeyond this, I take on tasks relating to development and implementation of Marketing Excellence processes, frameworks, and artefacts across Global/Regional marketing, development of Go-to-Market plans and orchestration of Demand Generating and other full-funnel campaigns and development of market and audience analyses for ideal positioning and optimized marketing activities.Client references: Dagrofa, Telenor, Kyowa Kirin, Novartis, Velux, DiaSorin and Copenhagen Business School. -
Business Analyst @ Unit For Projects & Business DesignUdviklings- Og Forenklingsstyrelsen Jun 2020 - Mar 2021Copenhagen, Capital Region, DenmarkAt Udviklings- og Forenklingsstyrelsen (Agency for Development and Simplification), a Danish government agency, I was part of the DAC6 project as a Business Analyst, responding to the EU Directive 2011/16 for cross-border tax arrangement reporting. My primary focus was crafting a comprehensive business requirement documentation encompassing both functional and non-functional aspects. This documentation laid the foundation for the technical solution that would enable seamless DAC6 reporting within Denmark and data sharing across European authorities. Collaboration through SAFe Agile and Scrum methodologies with the development team and product owner from The Danish Tax Agency was instrumental in translating regulatory mandates into a practical and UX-optimized solution.I was further responsible for enabling 'customer success,' offering hands-on support to system users, involving assistance in extracting and effectively applying system data to facilitate streamlined case processing.I served as Lead for the Business Analyst Community of Practice (CoP) within the division of Data & Analytics, standardizing the approach, processes and artefacts used by Business Analysts to facilitate stakeholder input workshops and the development of business- and technical requirement documentation across projects within the Agency. Key results: • Cross-functional collaboration with ETL development team, legal counsellors, information security officers and business representatives to outline business requirements for DAC6 reporting.• Delivering an efficient and accurate implementation and commissioning of a DAC6 solution to both the Danish Tax Agency authorities as well as bodies and organizations covered by the applicable legislation.I was later offered to re-join a previous manager from Isobar, Motley and Wunderman as a Marketing Consultant. -
Client Service Director & Head Of Business DevelopmentPublicis Media Mar 2019 - Mar 2020Copenhagen Area, Capital Region, DenmarkPublicis is a global media agency group, handling decentralized media buying in local markets for global brands. As Client Service Director & Head of Business Development I was responsible for:• Managing client relations with Circle K, Samsung Consumer Electronics, Novartis, Alcon and Sandoz, incl. annual budgeting for media activation, development of local market media tactics in alignment with global media strategy, media cost negotiations, continuous media campaign orchestration and planning, and performance reporting to local and global client representatives.• Pitch responsible for Request for Information and Request for Proposal on local market responses to Global Media Agency Contracts with brands such as Diageo, Intersnack Group, Just Eat and Burger King.• Commercial development among prospecting local market clients• Facilitating and outlining Digital Maturation Mapping reports incl. prioritization of maturation initiatives and project roadmaps to local clients to further advance marketing and advertising capabilities.• Team Lead for select client-teams and the Digital Media Planning team, offering leadership support, and ensuring optimization of operational planning processes. Following a prolonged parental leave, I decided to explore opportunities for capability development outside of Marketing. -
Senior Media ConsultantWunderman Thompson Map Mar 2018 - Feb 2019Copenhagen Area, Capital Region, DenmarkWunderman Thompsen MAP is a leading global digital agency focusing on the use of data and analytics to inform creative campaigns, with the purpose of helping brands sustaining strong customer relations through effective Customer Relationship Programs.As a Senior Media Consultant, I was responsible for building a cross-media offering that enable brands to connect and personalize experiences outside owned media and across touchpoints, combining behavioral science, data science, MarTech and AdTech to leverage this promise.Key results: Supporting Adidas in Germany in outlining a prioritized activation plan for use case implementation via Salesforce Data Management Platform (DMP). The plan included activation of 1st, 2nd, and 3rd party data across touchpoints (website, app, and paid media) with regards to current maturity levels and expected capability development over time. Client references: Scandinavian Airlines (SE), Adidas (DE), Douglas (DE), H&M (SE), Samsung Consumer Electronics (UK). -
Digital Account Director @ VizeumDentsu Feb 2017 - Feb 2018Copenhagen Area, Capital Region, DenmarkAt Vizeum, now Dentsu X, I had the privilege of acting as Digital Account Director, being responsible for orchestrating and planning media campaigns and brand engagement across digital media for select accounts such as BMW & Mini, Spies, fitness.dk and UNICEF.I was further responsible for developing an operational framework for segmented Audience Buying to ensure a more data-driven approach to both target audience development, audience segmentation and media selection. The project included integration of differentiated types of data, DSPs (buying platforms) and attribution modeling. As a Director, I was appointed manager for a small group of media planning colleagues within the digital team, offering supportive leadership and guidance on operational tasks as well as handling career development processes. I was later offered to re-join a previous manager from Isobar and Motley in establishing a new business division elsewhere. -
Senior Consultant @ MotleyDentsu Dec 2015 - Jan 2017Copenhagen Area, Capital Region, DenmarkMotley was a part of Dentsu, one of the largest and most innovative media holding companies in the world. Motley introduced persona-based marketing and provided a preliminary and unique access to the Interest Graph within META, enabling marketeers to find consumer insights on specific interests, brands or demographics and apply these strategically and tactically. As a Senior Consultant I was co-responsible for the commercial department and consulting services, leading business development to foreign Dentsu Aegis Network markets in APAC (Japan, Singapore, Thailand, Malaysia and India), EMEA (Norway, Sweden, Finland, The Baltics, Poland, Czech Rep., Bulgaria, Netherlands, Belgium, France, United Kingdom, Spain, Germany, Austria and the UAE), and AMERICAS (United States, Canada and Brazil). Through this period, I was collaborating with brands such as Diageo, Arla, Japan Airlines, BBC, BMW, MINI, Cocio, Sunset Boulevard, MasterCard, Disney, Proctor & Gamble, Microsoft, Merck Millipore, and Bolia.I was also co-responsible for integrating Persona-based media buying in programmatic RTB through the Dentsu Aegis Network trading desk Amnet in new markets.With the prospect of a reorganization at Dentsu, I accepted the possibility of an internal transfer to a new position.
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Head Of Social Operations @ IsobarDentsu Dec 2014 - Dec 2015CopenhagenIsobar is a digital agency within Dentsu, now part of Merkle across Scandinavia. As Head of Social Operation, I was leading and driving the Social Media department at Isobar, handling client accounts from across the Dentsu Aegis Network, incl. The Coca-Cola company, Danske Spil, Call Me, Mondelēz, Arla, Rema 1000, Huawei, and others. I was acting as direct manager for a team of eight people, including content creators, social designers, and copywriters, as well leading the integrating of social media management processes into the existing client service organization. Key results: • In addition to be leading the Social Media operation, I was handling the Coca-Cola account for DK in collaboration with the Carat client team, driving social media activations for Coca-Cola, Coca-Cola Zero, Spite, Fanta, Ramlösa, Kildevæld and Burn, both locally and with a Nordic lead across DK, SE, NO and Fi. • I was responsible for developing the global social media strategy for Cocio (Arla), outlining the directions, guidelines, and operational governance framework for social media activation across established and emerging markets, which successively informed creative messaging and campaign activation across markets. I was later offered an internal transfer to a new position to further build on my consulting and business development capabilities.
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Consultant - Social BusinessKunde & Co. Dec 2012 - Nov 2014Copenhagen Area, DenmarkAs a Social Business consultant, I was partaking in establishing a new Social Business department at Kunde & Co, driving social media integrations with other agency departments and services. I was co-responsible for business development to the department and supporting client teams with social media consultancy for clients such as: Carestream Dental, Grohe, Bosch Rexroth, Kieser Training, Reckitt Benckiser, Codan Forsikring, HTH, Volvo Entreprenørmaskiner, Danfoss, Hjemmeværnet and more.Key results: I was a Social Business consultant on the Grundfos account, developing and executing on the global social media strategy, in close collaboration with the social media team at Grundfos, and the existing client team at Kunde & Co.The strategy led to the development of a social media Center of Excellence within Grundfos, for which I helped develop, launch, and manage the strategic initiatives Grundfos Engineering and Grundfos for Installers, supporting two prioritized business divisions at Grundfos. The strategy included directions, guidelines, and operational governance for both Facebook, LinkedIn, Twitter, and YouTube, which distributed to operational teams across key markets, with the intention of developing local social media competences in each market. On an operational level I was responsible for continuous global content creation and production for social media channels, focusing on branding and positioning as well as product- marketing and application for Engineers and Installers. -
Account & Project ManagerMindjumpers Aug 2010 - Dec 2012Copenhagen Area, DenmarkMindjumpers was an early-stage social media agency, focusing solely on helping brands establish and manage social media activations. As an Account & Project Manager, I was responsible for business development among prospecting clients, as well as part-taking in building strong customer relations on existing collaborations with Hjerteforeningen, Tinggaard Rejser, and FolkeFerie. I was part-taking in building and executing a strong commercial strategy to national and international brands, engaging in new social media for business strategic purposes. I was further responsible for planning, managing, handling, and reporting all tactical distribution activities via Facebook Advertising across numerous client accounts. Herein collaborating with copywriters, social- and graphical designers in developing relevant social content for advertising. -
Managing Assistent, Sales & Business DevelopmentMindjumpers Jan 2010 - Aug 2010
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Sales CoordinatorResponsfabrikken Aug 2008 - Dec 2009CopenhagenResponsfabrikken was an early-stage Mobile Marketing Agency, at that time focusing on text-based advertising, Instant Voice Response and WAP mobile portals. As a Sales Coordinator (Student Job), I was responsible for assisting Key Account Managers in business development with prospecting clients and existing collaborations. This work included: - Outlining sales presentations- Outlining offers and project specifications- Desk research and ideation of potential user experiencesI was responsible for design, setting up and handling interaction design flow on less advanced Push SMS Permission-based marketing campaigns, and further responsible for internal testing on client solutions, incl.:- SMS-based mLearning Programs- SMS-based Competitions- Mobile Payment Solutions- WAP based mobile sites- QR Code solutions- Push SMS SolutionsFinally, I was part-taking in on-going customer service and complaint handling with end-users.
Steffen Skovhede Skills
Steffen Skovhede Education Details
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Glasgow Caledonian UniversityStrategic Management -
Management, Economics, Marketing, Strategy, Organisational Structure -
Strategic Management, Occupational Psychology, Hr Practices And Processes -
Holstebro HandelsskoleBusiness Administration And Management, General
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Holstebro Gymnasium
Frequently Asked Questions about Steffen Skovhede
What company does Steffen Skovhede work for?
Steffen Skovhede works for Andel Energi
What is Steffen Skovhede's role at the current company?
Steffen Skovhede's current role is Strategic Marketing, Marketing Orchestration & Marketing Technology.
What is Steffen Skovhede's email address?
Steffen Skovhede's email address is ss****@****ail.com
What schools did Steffen Skovhede attend?
Steffen Skovhede attended Copenhagen Business School, Glasgow Caledonian University, Aarhus University, Glasgow Caledonian University, Holstebro Handelsskole, Holstebro Gymnasium.
What are some of Steffen Skovhede's interests?
Steffen Skovhede has interest in Skiing, Yoga, Value Co Creation, Negotiation, Leadership Development, Running, Business Optimiztion.
What skills is Steffen Skovhede known for?
Steffen Skovhede has skills like Social Media, Marketing Strategy, Facebook, Strategy, Online Advertising, Social Media Marketing, Marketing Communications, Advertising, Marketing, Crm, Digital Marketing, Business Strategy.
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