Steffen Souza Ric-Hansen Email & Phone Number

Copenhagen, DK

Copenhagen, Capital Region, Denmark

• Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We help clients make core.
• Commercial and growth lead across Merkle Northern Europe
• Member of the Northern Europe Executive Leadership Team in Merkle & Dentsu
• Accountable for regional revenue of +745 mil. DKK / +€ 100 mil
• Accountable developing and driving key alliance and partnership relations
• Accountable for commercial and sales excellence across +150 client service FTEs

Copenhagen, Capital Region, Denmark

• Responsibilities:
• Commercial and growth lead for Denmark
• Member of the Northern Europe Executive Leadership Team
• Driving +350 mil. DKK / + € 47 mil.
• Motivate and lead +60 FTEs within commercial business teams and oversee +250 FTEs across disciplines (web, app, commerce, UX & design, martech, data & analytics, performance media)

Copenhagen, Capital Region, Denmark

• Responsibilities:
• Part of DK management and leadership team
• Driving +33% of annual revenue
• Motivate and lead a team of 16 skilled consultants and project managers with 4 direct reports
• Manage +15 client engagements with cross functional teams across web, app, commerce, martech, data, campaign, design and UX

• I joined Merkle Denmark (previously Isobar/Magnetix) to drive a selected client portfolio of +20 mio DKK and expand with new business opportunities.Results:
• Exceeded annual budget targets over 22%
• Pitch lead on multiple opportunities leading to 4 wins within 14 months
• Helped develop and strengthen campaign and social offerings

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Copenhagen Area, Capital Region, Denmark

Copenhagen Area, Denmark

• Kunde & Co is one of Northern Europe's leading full-service marketing agencies with over 220 employees of more than 11 different nationalities. Kunde & Co specialises in creating overall marketing strategies, branding.
• 38% increase in business-unit revenue and earnings from FY 2015/2016 to FY 2018/2019
• Rebuilt and revitalized Kunde & Co’s activation and digital capabilities – pioneering new product offerings, optimizing workflows, processes, employee appraisals in a cost-effective and time-efficient manner
• Introduced and integrated new digital and adtech capabilities into Kunde & Co leading to stronger digital offerings and solutions
• Orchestrated and implemented several successful branding and tactical sales activation campaigns outperforming objectives and KPIs
• Helped clients build new capabilities, such as redesigning their digital marketing operation models and centralizing activation governance Responsibilities:

Copenhagen Area, Capital Region, Denmark

I joined Kunde & Co to help rebuild and revitalise their activation department. Moreover I played a leading role in building and developing our digital activation capabilities. After 1.5 years I was promoted to lead the department.

Copenhagen Area, Denmark

• KidsAid Denmark is a Danish NGO focused on giving sick and underprivileged children a better start to life. I managed a team of 4 employees and a board of C-level executives to grow revenue and implement strategic.
• Increased revenue by 260% from FY 2011/2012 to FY 2014/2015
• Envisioned and executed one of the most successful digital fundraising campaigns in Denmark - leading to over 750.000 kr. in donations (https://dk.betternow.org/en/charities/kidsaid)
• Created unique and innovative digital content for CSR-partners - increasing the awareness for their partnerships by over 40% compared to previous efforts
• Established several new CSR-partnerships creating long-term, integrated and multi-faceted collaborations which include both traditional and innovative solutions – accumulating to over 2.5 million kroner in revenue.
• Envisioned and implemented KidsAid network (KidsAid Care Club) for C-level executives – stimulating sales and lead generation for internal and external stakeholders such as Audi, PWC, PFA Pension and Danske Invest

Copenhagen, Denmark

• NSG is a media and experience agency within experience marketing, sponsorships and digital media activation. NSG represents and manages some of the nordics’s greatest sports figures and icons; and are experts in.
• Designed and executed brand activation concepts and ensured ongoing communication for WTA-player Caroline Wozniacki (Clients: Rolex, Turkish Airlines, Sony Ericcsson, Danske Invest)
• Created and managed WTA-player Caroline Wozniacki website and social media profiles - leading to over 750.000 fans on Facebook and 300.000 followers on Twitter
• Created several websites and content for WTA tennis tournaments; engaging visitors in unique content, increasing unique visitors and total visits-, interactions per visit and conversion rates (ticket sales)
• Implemented and executed brand activation and digital sponsorship concepts for $700.000 ATP and WTA tennis tournaments such as e-Boks Sony Ericsson Open (Denmark), Porsche Tennis Grand Prix (Germany) and Legg Mason.
• Manage teams of consultants primarily within media planning and buying, sponsorship consulting and brand activation

Denmark

Copenhagen Area, Denmark

Marketing Management, Hd 2. Del

Business Administration, Hd 1. Del

Activities and Societies: CBS Sports

Bsc In Service Management & Business Administration