Steffi Eil Email & Phone Number

Düsseldorf, Nordrhein-Westfalen, Deutschland

Düsseldorf, Nordrhein-Westfalen, Deutschland

Köln, Deutschland

orthopedics and sports/physiotherapy/osteopathy:- developed and implemented digital marketing strategy - developed corporate identity guidelines- relaunched web presence and CMS (Wordpress) as part of a new content strategy- creating and managing multi channel content (e.g. GooglemyBusiness, website/blog/landing page, Facebook, YouTube) and in-house print material (e.g. image brochure, internal manuals, guidelines for patient`s treatment) according to patient´s needs- creating and developing landing pages for main medical services and optimization for search engines (analysis of personas, analysis of search terms, on- and off page optimization, tracking with Google Search Console, Google Analytics)- monitoring and commenting online review portals (Google, Jameda)foundation for kids and young adolescents to support movement and creativity - creating concepts and managing kids´ programs for movement and creativity with partners- building relationship to sponsors, supporters and partner of foundationapplication of financial support

Krefeld

- brand marketing of the Canon academy- content management - implemented the e-learning-program (online-trainings) - content strategy of the online-trainings- developed advertisement strategies for the classroom trainings - developed various blended learning projects with resellers- strategic and operational management of 10 coaches

Krefeld

Canon academy (B2B and B2C):- created new position of the Canon academy to fulfill customers´ need- relaunched the subbrand´s web presence and managed content- implemented the e-learning-program (online-trainings) - content strategy of the online-trainings- developed advertisement strategies for the classroom trainings - developed various blended learning projects with resellers- strategic and operational management of 10 coachesRetail Merchandising (B2B):- operational management of 15 Canon Retail Consultants- developed PoS material and different distribution channels- built profitable relationships with clients and retailers- analysed budget and target achievement- reported directly to Canon Europe LtdMarketing Manager of the region north-east/south-east (01/2007 - 2009): - conceptional and operational implementation of POS activities, to increase sell in and sell out - planned and implemented the exhibition presentations at the trade fairs of europafoto, RINGFOTO, euronics, electronic partner and expert

Troisdorf

- supported sales team with individualized and routine marketing activities, especially direct marketing material with strong image-copy-compositions- extended brand awareness with special marketing initiatives- responsible for budget and achieving targets- Direct Marketing: Direct Mailings, Broschüren und Anzeigen mit starken Bild-Text-Kompositionen- strategisch-analytische Projekte zu Markenbildung und -bewusstsein- Unterstützung des Vertriebs mit der gesamten Marketing-Vielfalt

Düsseldorf

Konzeption und Umsetzung aller Sales- und Marketingmaßnahmen (TV, Online, Sonderwerbeformen, individuell konzipierte Sendeformate), Neukundenakquise und Angebotserstellung, Analyse relevanter Märkte und Mitbewerber

Köln

- Aufbau eines Sales Assistant Team zur Steigerung des Sellout- Betreuung des interaktiven Schulungsportals- Koordination von Promotion, Hausmessen und Trainings- Mitarbeitereinsatzplanung- partielle Mitarbeiterleitung und Hauptverantwortlichkeit in der Messe-Standleitung: photokina 2002, Köln, CeBIT 2003, Hannover und FA 2003, Berlin und Teilverantwortlichkeit in der Messe-Standleitung der CeBIT 2002, Hannover und der IFA 2001, Berlin

Werbekauffrau

Content Managerin (Ihk), Mit Sehr Gutem Erfolg Bestanden

Content-Strategie (Search Console, Google Analytics, etc.), Content-Marketing und Suchmaschinenoptimierung (SEO), Texten für das Web,

Social Media Managerin, Wissenschaftliche Weiterbildung, Mit Besonderem Erfolg Bestanden

Social Media Monitoring, SM Marketing, SM Recht, Online Kommunikation, Online Reputation, SM Messgrößen, Strategien und Trends

Seo-/Sea-Managerin (Ihk Köln)

Keyword-Analyse und Tools, Suchintention, Optimierung von Landing Pages nach SEO-Kriterien, SEA-KPIs, Search Funnel, Google Analytics.

Fachwirtin Für Messe- Und Eventmanagement