Stephanie Johnson Email & Phone Number

Irvine, Ca, Us

Irvine, Ca, Us

Irvine, Ca, Us

El Segundo, California, Us

Former conductor of the Wonderstorm hype train leading publishing strategy, digital marketing, social media, community development, corporate communications, and public relations. (Served as publishing director from April 2023 - September 2023.)• Led go-to-market efforts for "The Dragon Prince" franchise, supporting both the Emmy® Award-winning animated series and unannounced co-op hero adventure game.• In partnership with Netflix, drove promotional planning and execution for Seasons 4 and 5 of "The Dragon Prince," creating fan-forward, 360-degree marketing campaigns that launched the Emmy® Award-winning animated series into global Top 10 lists across the platform. • Led exploration and collaboration exercises with executive leadership to both identify and craft our company’s core values, rebuild our official website, and establish our brand voice.• Supported co-founders and team leads in keeping our Wonderstorm staff informed and empowered, crafting communication frameworks for policy and personnel changes, business updates, and overall operational status that prioritize empathy, trust, and shared success,

Irvine, Ca, Us

+ Drove global publishing and go-to-market efforts for the Blizzard Arcade Collection, Blizzard's first title to be announced and released on the same day (as well as our first product to be sim-shipped on 4 platforms).+ Developed cross-functional knowledge base cataloguing key marketing and merchandising requirements for first-party platforms, including visual guides, standardized templates, case studies, and best practices.+ Organized company-wide education of new cross-platform policies, corresponding competitor analysis, and resulting submissions process, driving an exec-aligned approach to supporting cross-play, cross-progression, et al. across all Blizzard multi-platform titles. + Led day-to-day management of Blizzard’s strategic relationships with Nintendo, PlayStation, and Xbox, serving as the central point of contact for external partners and subject matter expert for internal dev, product, and service teams.+ Owned end-to-end execution of first-party publishing and partnership agreements, ensuring terms are fulfilled, stakeholders are happy, and performance is optimized throughout project lifecycle. + Produced annual top-to-top meetings, bringing together first-party, Activision Publishing, and Blizzard executive leadership teams.

Irvine, Ca, Us

+ Established first social partnerships team at Blizzard, overseeing Twitch, YouTube, Facebook, Instagram, Twitter, Snapchat, and Mixer.+ Created standardized pipeline to source, evaluate, and execute social partnerships across Blizzard, increasing net-new partnerships by 25%, partnership activations by 75%, and overall ROI by 45% YoY.+ Sourced and sponsored over 15 cross-functional projects valued at $20MM+ including co-marketing campaigns, subscription loyalty programs, technical integrations, and event sponsorships; drove goal setting and stakeholder buy-in, advised on project design, led contract negotiations, and leveraged internal and external relationships to continually improve performance.+ Rolled out company-wide reporting rubric that assessed owned channel performance and surfaced key platform updates / features, new trends, and best practices to franchise stakeholders. //SAMPLE PROJECTS:+ Over 10 Twitch Drops campaigns amplifying key game milestones for five Blizzard franchises+ Twitch Prime programs for Hearthstone, Overwatch, StarCraft II, and Heroes of the Storm+ First-ever digital sponsorship for BlizzCon with Facebook Gaming, featuring In-Stream Rewards+ BlizzCon 2019 Opening Ceremonies simulcasts spanning 10 global streaming platforms+ SC2 War Chest Extension, allowing players to earn in-game XP by watching Twitch streams

Irvine, Ca, Us

+ Built global community and social vision for Blizzard’s first new 1P in 17 years from the ground up, defining core franchise values, brand voice, and worldwide community engagement strategy.+ Drove all global communication planning and execution for Overwatch across owned digital channels, working in close collaboration with dev, marketing, legal, and consumer products teams. + Led 150+ best-in-class social campaigns to support franchise growth & engagement through product reveal, launch, and transition to live service, becoming Blizzard's most engaged IP and first to hit 1M followers on Facebook, Instagram, Twitter, and YouTube within a year of launch. + Created viral community programs like Official Gameplay Previews, Overwatch Developer Updates, "In-world" New Content Teasers, and the Pink Mercy Charity Event that are emulated across the industry to this day. + Hired and mentored an amazing team of eight (8), including community managers, social media managers, influencer managers, copy editors, video editors, and graphic designers, driving career growth and development. // CHANNELSwww.playoverwatch.comwww.youtube.com/PlayOverwatchwww.twitter.com/PlayOverwatchwww.facebook.com/PlayOverwatch www.instagram.com/PlayOverwatch

Irvine, Ca, Us

+ Set end-to-end strategy for all community channels from 2013-2015.+ Supported Ultimate Evil & Reaper of Souls product reveals, launch, and transition to live service.+ Managed global publishing pipeline, expanding audience reach by over 650% worldwide.// CHANNELS:www.diablo3.comwww.facebook.com/diablowww.twitter.com/diablowww.youtube.com/diablowww.twitch.tv/diablo

Irvine, Ca, Us

Supported World of Warcraft, StarCraft II, and Diablo III across multimedia community platforms.

Irvine, Ca, Us

Supported World of Warcraft, StarCraft, and Diablo II.+Assisted & engaged Blizzard customers in an online forum setting+Provided surprise & delight opportunities while offering quality solutions to common problems+Established & managed online, player-facing support article database

Irvine, Ca, Us

Provided expedient & quality customer support for World of Warcraft players.

Huntington Beach, Ca, Us