Bogdan Stefan Email & Phone Number

Timișoara, Tm, Ro

Timişoara, Timiş, Romania

Successful in-house rebranding exercise including the redesign and relaunch of the company’s website (WordPress), rebranding of the company’s collateral catalogue in line with the website (internal and external).Implementation of Hubspot platform, world leading marketing automation platform (team onboarding, campaign planning, content design).Developing key collateral for Senior Sales Directors, CEO (sales pitches, top client reporting, reports & data).Employer Branding in collaboration with Global Head of HR and HR team.Responsible for the company’s communication, internal and external.

Collaborated with top Edinburgh based agencies in the first major website rebranding project (design and artwork responsible)Responsible with rebuilding our collateral catalogue (using Alfresco) based on a modular approach whereby Account Managers could piece together pitches and presentations easily and effectivelyProducing all key RFPs and pitches for major client bids (together with Senior Sales Directors, Global Head of Sales and CEO)Improved on our lead generation process by introducing new, automated concepts such as retargeting campaigns, surveys, nurturing campaigns and marketing automation software (Act-On)Coached and supported the new Marketing Manager

I was brought on and tasked with setting up a department with an overriding commitment to supporting sales. Over the span of 6 years, we have built a strong marketing team, having been fortunate to work with great, talented people from fields like data analysis, copy, design, digital and development.With sales support being a permanent priority, over the years we've added new tools and strategies to our arsenal expanding our focus on lead generation, website development, re-branding and tracking, email campaigns, localisation, product branding, social media and online marketing, re-targeting and automation, event management and customer satisfaction.Today, the marketing team is composed by highly skilled professionals managing over 60 websites and providing support to all our sales teams, across all continents.

Worked in the marketing department for AIESEC Timisoara as well as with the Brand Development Team, a national support group charged with developing the country brand for AIESEC in Romania.