Steffy Doss Email & Phone Number

United Kingdom

London Area, United Kingdom

Dubai, United Arab Emirates

• Set and implement social media and communication campaigns to align with marketing strategies.• Provide engaging text, image and video content for social media accounts.• Respond to comments and customer queries in a timely manner.• Monitor and report on feedback and online reviews.• Organize and participate in events to build community and boost brand awareness.• Coordinate with Marketing, PR and Communications teams to ensure brand consistency.• Liaise with Development and Sales departments to stay updated on new products and features.• Build relationships with customers, potential customers, industry professionals and journalists.• Stay up to date with digital technology trends.

Dubai, United Arab Emirates

• Responsible for the day-to-day trading of the Shopify site.• Define full marketing strategy, executing and optimizing campaigns to achieve strong ROI across both company website and Amazon channels.• Defining online KPI’s and provide weekly and monthly trade summaries and reports.• Design, implemented, and optimized retargeting ads using Facebook and AdWords to improve the visitor to paid conversions.• Increase the sales by 50% in slow season.• Managing Google Analytics and preparing reports on progress / status.• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.

Trivandrum, Kerala, India

• Managed and Optimized SEM Accounts in Google Ads and Bing Ads• Increased Sales by 20% by implementing bidding optimizations• Worked on Improving Revenue and ROI.• Worked on new account structuring for accounts.• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.• Improved click-through rates, conversion and other important KPIs with strategic approach• Masterminded highly successful digital strategies for various platforms to attract customer engagement.

• Spearheaded the campaigns on social media platforms including Facebook, Twitter, Instagram and LinkedIn.• Managing Social Media Planning for execution of marketing strategies and community management.• Implemented the marketing and promotion tactics that led to 40% growth in total Social media shares.• Monitor Online Presence of company’s brand and engage with users, strengthening customer relationships.• Assisted the marketing team with developing and implementing Social Media Strategies.• Maintained Strong Social Media presence across Social Media Platforms.• Working on App Installation Campaigns across all platforms.• Working on App Notifications with the Product Managers.• Managing the Social Media Pages and Posts.• Responsible for Pay per Click Vendor ad copy creation, content creation, keyword research, keyword traffic estimates and analytics analysis. • Managing day-to-day paid marketing activities, social media marketing activities.• Creating, engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness.

Sharjah

• Engage with Product Managers to search media accounts, including initial planning, implementation, monitoring, optimization, analysis and reporting.• Developing SEM strategies for accounts.• Preparing Quarterly and Yearly plan for the digital marketing for the board meetings.• Planning and Execution to achieve the goals (i.e.) both traffic and leads.• Trying out new vendors and third parties to get quality traffic.• Working on increasing the leads.• Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.• Managing campaigns with an approximate spend of AED 2 lakhs per month in Google Adwords , Facebook & Instagram.• Working exclusively with CMO and Product Managers to strategize, up sell, and analyze ROI for PPC management offerings.• Providing best practices recommendations to Product managers PPC specific website development and implementation.• Responsible for Pay per Click Vendor ad copy creation, keyword research, keyword traffic estimates and analytics analysis.• Managing day-to-day search marketing activities.• Managing day-to-day social media marketing activities• Google Analytics Custom Dashboards, Segments creations.• Overall Analytics Setup Initializations & Tracking ROI.• Usage of Analytics & Insights.• Planning & Implementing Bidding strategies.• Re-marketing & Dynamic Remarketing• Implementing best SEM practices & generating quality leads• Increase Site traffic and leads• SQR Analysis & Negative keywords infusion• Managing third party client Criteo.• Almost doubled the traffic and leads

Chennai Area, India

• Engage in all facets of clients’ search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting• Work with superiors to develop initial process documentation, materials and Search Engine Marketing (SEM) collateral to present to clients• Manage all aspects of paid search campaigns, such as generating ranking reports, conducting site audits and handling client concerns• Monitor the overall performance of paid search efforts and report key information to senior executives• Work with the technical and sales team to address client concerns• Develop/review campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals• Develop performance metrics to provide recommendations and continually revise campaign strategy• Manage day-to-day client relationships through online meetings, frequent conference calls• Identify performance targets, project milestones, resource needs, etc.• Support and develop team members to optimize their performance, contribution and job satisfaction• Ensure project documents are complete, current, and stored appropriately

Bachelor Of Technology (B.Tech.), Information Technology

Bachelor Of Technology (Btech), Information Technology