Stefka Stoyanova Email & Phone Number

Dublin, Ie

Dublin, Ireland

• Support senior business leads to scope and structure new initiatives, define and implement project/programme governance framework and create strategies for effective planning, monitoring and delivery of critical projects/programmes.• Working pro-actively on maximizing profit by setting budgets, and negotiating vendor prices • Work in Co-operation with the outsourced IT team in Bolivia to settle processes for tracking Project Stages and minimize delays in project delivery• Perform Forex trade via Investec and BOI platforms and secures best Forward and spot currency exchange rate deals• Produce weekly, monthly, and quarterly reporting as required and Ad-hoc insight reports to be used in Client Presentations• Manage weekly, monthly and bi-annual forecasting on cash flow, credit and debit• Develop and/or review estimates and estimating assumptions for project schedules, effort, and cost using established estimating models, best practices, and past experience.• Contributed to the increase of the Revenue to €1.5mln by optimising the Cash Flow• Provide a governance and coaching role for certain projects as required by the Business

County Dublin, Ireland

Website Development and Design services. Annual Maintenance and Technical Support. Social Media Promotions, SEO, Google Analytics, Newsletter database, etc.We listen to your needs and build user friendly and simple websites, promoting your business and bringing traffic and potential customers to you. Weebly provide a very easy platform for maintaining your website, after we build it for you. Training is provided but you can opt-in for an annual maintenance and we will take care of technical support, photo uploads, article updates and database management.Below are some websites, built, designed and/or maintained by us.Portfolio:www.simplymassage.iewww.emmett-ireland.comwww.decent-cigar.comwww.parlito.comwww.cppul.co.ukwww.edmondcarroll.iewww.ahtherapies.comwww.boweninsussex.com

Dublin, Ireland

• Analysed market, using Nielsen, TNS, Kantar, Dunhumby data for the Frozen Potato Category, identifying market shifts and trends• Built presentations for both internal and external customers • Worked closely with the sales team to maximize performance of the core range within the retailers to ensure maximum distribution and delivery of the brand plan• Built and Implement category planograms, using Spaceman

County Dublin, Ireland

• Set up Education and Travel Agency, recruiting students for language and higher degree courses around the world. Eventually sold the company and its website.• Created a network of more than 150 educational institutions at home and abroad• Increased the product range, offering extra services such as Au-Pair on demand, domestic help, internship and skill-exchange programmes, which returned high interest• Won an Erasmus Grant for Young Entrepreneurs and spent 5 months in Riga on a skill exchange programme

County Dublin, Ireland

• Worked simultaneously on various projects to deliver Market Insights, taken from EPOS, Nielsen, and TNS data• Advised on product range for all 12 categories in a Pharmacy project for Six Mile Bridge Pharmacy in Limerick• Delivered a presentation on FDP for Muller, after analysing Nielsen data, Spaceman Group Performance Report and Assortment list to compare the range on the 8 plans that were built for them• Analysed market information for Connacht Gold for Milk, Cream, Yellow Fats and Yoghurt.• Performed Category analysis on Condiments for Fresh Supermarket and delivered plans for all three stores

County Dublin, Ireland

• Worked as Nielsen Consultant, based in client company (Superquinn, major Irish multiple) advised Category Management team on Spaceman software, including installation of software and building category plans• Participated in a number of projects including: Lucan Stock Forecasting (drove sales up +15% on company average); Stock Holding Reduction (saved €500K over 9 months); Chilled Convenience Waste Reduction (reduced waste by 50%)• Reduced processing time for Category Review Reports from 4h per report to 20 min by developing automatic user friendly macros using SAP and Excel• Analysed EPOS data, Nielsen, and other Store Specific data to build effective category plans on a number of projects• Monitored category performance after implementation and prepared a weekly report on improvements and any other significant changes

County Dublin, Ireland

• Delivered Category Management Consultancy projects for a number of accounts both on Supplier’s and Retailer’s side including Jacobs Fruitfield, IDL, Danone, Unilever, P&G, Kerry Foods, Masterfoods, Superquinn, etc.• Resolved analytical problems over the phone on Spaceman queries, from all clients with paid maintenance and attracted new clients to sign for maintenance• Learnt new Nielsen software and trained other members of the team on it – SpacePlanner, ProductPlanner, Advisor Interactive, Handheld Terminals for auditing stores• Designed and wrote quarterly newsletters to clients to inform them on what was new in the business, what were the next training dates, giving also some tips on how to use Spacemen software to its highest potential

County Dublin, Ireland

• Worked on Diageo’s account and answered timely and accurately all their data queries on volume, value, new SKUs on the database, etc.• Answered GIS queries, e.g. analyses on the local market in a certain category(s) for a foreign company. Received very high praise for the work done on GSK-Italy.• Acted as an interface between the Client Operations team and the Client Service team to ensure that all Client Inf*Act databases were set-up and maintained as per each Client’s requirements• Promptly and effectively investigated and resolved all Client Service data queries and requests• Assisted and trained other members of the Client Operations team with project work as required• Worked on a co-project with Retail Services on Hard Discounters in Ireland doing market analysis in order to deliver an annual report on the growing power of the Discounters in the current economic situation

County Dublin, Ireland

• Supervised a team of six in the Data Entry Department.• Was recommended as a hard-working and reliable individual to another similar agency for which worked from home doing timely and accurate data verifications.• Recruited respondents for market research discussion groups. Mentored the event.• Entered and edited data from qualitative market research questionnaires on FMCG categories and on public opinion.

• Prepared a Marketing plan for the company in order to improve its core business – B2B rental of coffee machines to clients such as the Italian Embassy, “Lassie” movie, etc.• Set budgets, according to the specific needs of the Marketing/Advertising Strategy. • Designed the Company's website http://cafezucco.com/, using Visio and Publisher with intention for on-line trade. Created leaflets and brochures. Placed an advertisement in Golden Pages, Ireland.• Planned advertising campaign, radio ad, promotion materials, van signs, etc.• Liaised with existing and new clients by phone or e-mail, processed orders setting delivery dates and times. • Produced invoices and statements using "Quick Book" - an alternative to "TAS" accounting programme. Lodged cheques received from clients.• Account Management – kept track of all existing and new clients contacted, regarding their needs, orders and comments made, using EXCEL.• Looked for new clients, using “The Irish Database”, a Kompass-Ireland software product.• Created a stock list spread sheet, updated weekly to chase the goods’ movement from warehouse to clients.

Sofia, Bulgaria

• Analysed market dynamics on FMCG categories – working for the leading global provider of marketing research information services.• Managed qualitative data on product movement, market share, distribution, price and other marketing sensitive information for Kazakhstan, Slovenian and Bulgarian markets. Used my Russian language skills.• Generated reports on categories across food, household, health and beauty, durables, confectionary and beverage products' industries.Sent statistics reports to clients or internal Client Sales and Service department for further analysis.

• Maximised volume and revenue growth of brand stationary products such as Parker, Schneider, Mont Blanc, Pelikan, etc. using direct promotion techniques on client site.• Cultivated strong client relationships by working close with book stores and stationary shops. Brought back to the business old clients.• Updated clients on volume and revenue progress. • Participated in creation and execution of sales strategy.

Masters (Msc), Industrial Management And Marketing

Hetac - Higher Degree, E-Business

Diploma, Sales, Marketing, Advertising & Pr

Diploma, Classical, Sport, Chinese Massage And Aromatherapy