Stef Lait Email & Phone Number

St Neots, England, Gb

Cambridge, England, United Kingdom

Responsible for devising and implementing effective account and marketing strategies. Managing client growth and retention, including active account planning. Developing and maintaining exceptional relationships with clients. Leading the Client Services team, helping to develop progression plans and mentoring / coaching across the business. Leading on proposals and pitches alongside Business Development team. Contributing member of Leadership, Senior Management and Values teams.

Cambridge, United Kingdom

Responsible for developing and executing impactful digital strategies and campaigns for global brands in the wellness, technology and agriculture sector. Oversaw multi-market teams and managed partnerships with various stakeholders. Contributing member of the Leadership Team and also chair of the Senior Management Team which oversaw day-to-day management of the business.

Primarily responsible for building and maintaining exceptional relationships with clients across pharmaceutical, travel, consumer health, technology, and FMCG. Developed meaningful digital strategies that would deliver against business and professional goals. Adept at managing multiple projects with vastly different requirements and timescales. Received multiple awards, including Best use of Twitter for a niche FMCG brand and Best Video Campaign for a leading mental health tech business. Led the development of a newly formed Client Services team, including production of a new client onboarding process, guide for new account managers and client satisfaction survey.

Cambridge, Uk

Accountable for the service planning and implementation of larger client accounts, ensuring work was delivered on time, on brief and on budget. Lead day-to-day contact for clients, as well as overseeing a team account executives and account managers. Planned and executed social media content, paid social and PPC ads, community management and influencer marketing campaigns. Worked across a variety of sectors, including technology, agriculture, health, education, lifestyle, and FMCG. One of our most impactful creative campaigns, "Beauty is fur deep," for Cats Protection, achieved 17m organic impressions, trended #1 on Twitter, and importantly, helped rehome many black cats.

Toronto, Canada

Managed the social media and content strategy for Canada’s largest private international aid agency. Grew the social networking community organically from 9,000 to 80,000 while maintaining a high-quality engagement rate of 4%. Planned and executed multiple Facebook advertising campaigns, expanding the reach of current and potential customers exponentially. Worked alongside marketing and PR teams to develop highly successful awareness campaigns, including 'No Child for Sale,' which exceeded objectives of 2m impressions and increased share of voice by 4%. Liaised regularly with internal and external partners, advising on social media best practices.

London, United Kingdom

Oversaw the development of the CNN partner mobile microsite and campaigns, liaising with third-party developers. Managed day-to-day content across social media channels, working with editorial and PR teams to promote viewership, drive traffic to CNN.com and increase community engagement. Monitored community discussion using a variety of social media monitoring tools, alerting PR teams to any potential crises, and responding to issues. Generated comprehensive monthly monitoring reports, interpreting and analysing issues and trends, distributed to executive teams.

London, United Kingdom

Built and maintained a database of bloggers, working to identify and build relationships with social media influencers. Wrote, edited and published content for social media platforms and third-party blogs, community sites and forums. Pitched and successfully secured interviews with national media for the channel’s UK-based talent and executives. Wrote and distributed a weekly programming review to national media, securing features in numerous TV guides. Gathered and collated daily media mentions; calculating impressions and distributing reports.

Toronto, Canada

Main point of contact for the marketing and communications team at head office, liaising with regional offices across the country. Wrote and edited creative marketing literature for promotional campaigns, and managed the national distribution of marketing materials and brand merchandise at sponsored events. Developed and published quarterly internal newsletters and managed marketing content on the external website, updating corporate news, publications, partner biographies and event information.

Marketing Leadership, Level 7

Post-Graduate Certificate, Public Relations

Honours Bachelor Of Arts, English, German

Education record