I put ideas about culture on paper. Sometimes those ideas are poems. Sometimes they're songs with my band. Often they're thoughts on brands. I started this practice first as the owner of my own record label in high school. Then as a music manager in college, and later, at a number of creative agencies in NYC and Amsterdam. I grew VICE Media's strategy team in Amsterdam from a small local team to a multi-country force across Europe. And then set out for myself. I currently run my own strategy consulting shop, STUDIO WORROM.