Stef Newman Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

I manage a copywriting team of six talented pharmaceutical copywriters who write for HCP and DTC-focused pharmaceutical brands. Responsibilities include, but are not limited to• Mentor writers on projects• Monitor copywriting allocations and timelines• Plan copywriting budgets • Estimate copywriting hours for potentially new projects• Collaborate with editorial teams on process improvements to encourage robust communicationI am also a brand copywriter for HCP-driven pharmaceutical/rare disease communications. I create marketing-driven copy to support client objectives including• eCRM campaigns• Website optimizations and net-new website content (branded and unbranded)• Conference materials• Third-party scientific media blog posts (Doximity, BioPharm, etc.)• Social media• QuizzesAdditional responsibilities and projects:• Collaborate with teams to develop and execute concepts to support client goals. This includes project managers, content strategy, UX and design, and account teams.• Maintain stewardship of clients’ verbal identity while applying content strategy and SEO best practices to reach KPI targets.• Supported General Motors (GM) Financial to support the creation of a new website for Cadillac Financial, a Cadillac-centric financing brand under GM’s broader GM Financial finance arm. This included writing and editing existing and net new web pages, creating SEO keywords and meta tags/data, FAQ writing and editing.• Wrote copy for a holiday 2022 pitch for Josh Wines. This included reworking three already-existing web pages; a holiday social media campaign; web banners; and newsletter copy.• Created a series of job descriptions that encompass the Epsilon Design Experience teams, including: Content Strategy, Copy & Editorial, Project Delivery, Technology, US & Design. Collaborated with leadership to craft job descriptions that include career bands, so employees are aware of roles and responsibilities needed to master before a job promotion.

Atlanta, Georgia, United States

For the Critical Populations and Compromised People (CICP) Task Force:• Copyedited more than 150 pieces of content for plain language review over the course of three months, including:o A written response from Dr. Rochelle Walensky to a Senator letter regarding mask recommendations for young children. o Social media for Aquatics guidance, Institutions of Higher Learning guidance, K-12 school guidance, and masks guidance for people with certain medical conditions. o COVID-Getting Ready for College: IHE Setting Animation Concept. o Long COVID under Section 504 and the IDEA: A Resource to Support Children, Students, Educators, Schools, Service Providers, and Families. o A manuscript titled "Spending the Holidays with COVID-19: Survey of Behaviors Potentially Impacting Spread of SARS-CoV-2 Among Members of the COVID-19 Community Research Partnership." • Developed and cleared more than 100 prepared responses (PRs) from the public for CDC-INFO regarding COVID-19 questions and concerns. • Led the development and execution of rollout plans for updated COVID-19 guidance for school nutrition workers, summer camps, institutions of higher education, and aquatics. This included executing relevant COVID-19 webpage updates, social media planning and management, and planning for possible media inquiries.• Developed and implemented new Statements of Purpose (SOPs) for communication improvement between the communications team and task forces for graphics and other needs.• Brainstormed with the “Falcon” task force to help disseminate and promote a project based on research with educators, students, parents, and mental health workers during the COVID-19 pandemic.Vaccine Task Force, Social Media Lead (VTF)• Work closely with JIC Social team with social media messaging ideas, writing, editing, and clearance.o Wrote and edited social media messaging for a White House-requested graphic about vaccines vs. natural immunity.

Atlanta, Georgia

*Wrote and edited social media messaging for Facebook, LinkedIn, and Twitter for @CDCFlu and OADC channels. I also exclusively managed @CDCFlu’s Twitter account, which included scheduling all messaging, monitoring Twitter stats and public responses, and monitoring Twitter for appropriate “likes” and retweets from other Twitter accounts. Recent projects included flu social media messaging for the “#SleeveUp” flu vaccination campaign, for use by all NCIRD/CDC.gov social media channels. *COVID-19 (Coronavirus Disease 2019) Response: From February through May of 2020, I was on detail with the JIC (Joint Information Center) Social Media Content team for the COVID-19 Emergency Response. Tasks included social media writing for various topics and channels, including CDC.gov, Dr. Nancy Messonnier, Travelers’ Health Branch, COCA calls, and Community Mitigation; social media monitoring and reporting for cruise ships; and, coordination with graphic designers for social media graphics.*2018 and 2019 HPV Vaccine is Cancer Prevention Champion Awards Program and 2019 Childhood Immunization Champion Award: For these national programs, which included partnerships with the American Cancer Society and the Association of Immunization Managers, I was responsible for updating all program materials. I also maintained communications with State Immunization Program Managers.*Video production/editing: Helped coordinate peer-to-peer #HowIRecommend video series across NCIRD campaigns, including filming, transcript editing, and clearance for posting on the CDC website and YouTube channel; participated in monitoring filming and post-production editing for HPV consumer videos.*Education: Participated in two CDC Pandemic Flu exercises, which included extensive training regarding flu epidemiology and vaccine delivery; attended various webinars for HPV-related topics involving clinicians; and, assisted in internal communication efforts for the group.

Greater Atlanta Area

KWI is a full-service communications agency, whose clients include Chick-fil-A, Cox Communications (Technology and Engineering), CP Kelco, and Mandl & Co. Responsibilities included: • Internal communications: Planned and wrote various employee communications for Chick-fil-A, Cox Communications and CP Kelco, including company-wide newsletters and quarterly reports, executive messages, PowerPoint decks for leadership presentations, and event materials for a technology conference and employee innovation program. I was also a ghostwriter for the EVP & CTO for Cox Communications, writing leadership messaging for an internal audience.• Communications planning and strategy: At Cox, I worked on developing content for the Technology division for CoxOne, Cox Communications’ employee intranet. I also wrote email campaigns for Cox’s annual giving program, public service announcements, employee opinion survey result reporting and internal initiative campaigns.• Copywriting: For hydrocolloids manufacturer CP Kelco, I wrote concise copy and developed marketing and event materials for several high-profile conferences. Materials included a quality standards brochure for the 2016 Institute of Food Technologists (IFT) Conference; product press releases and brochures; two internal quarterly newsletters; and, public-facing website copy.• Storytelling: For Cox, writing included local and national articles on various Technology-based initiatives and events. For Chick-fil-A, I developed and wrote articles for the LEADWELL internal website, highlighting best practices for Operators. I also wrote Operator profiles for Chick-fil-A’s annual awards book, as well as stories for its internal magazine, Lifeshape. With Mandl & Co., I developed case studies regarding partnerships with several Atlanta organizations, including Emory University and the Atlanta Hawks. For this, I utilized plain language writing to explain complex scientific research and business plans for Mandl & Co.’s website.

Atlanta, Georgia

The Consulate General of Israel to the Southeast is one of eight Consulates representing Israel in the US. This Consulate covers seven states: North and South Carolina, Georgia, Tennessee, Alabama, Missouri and Kentucky. My job as Director of Public Affairs includes:• Wrote and edited speeches for the Consul General of Israel to the Southeast, Ambassador Judith Varnai Shorer. Speechwriting included welcome remarks for events, a cyber security forum opening speech, op-ed articles for local newspapers, and a High Holiday services speech for a large Atlanta synagogue.• Wrote press releases, talking points and other timely materials to inform Jewish organizations about Israel’s focus and point of view in times of crisis or breaking news. For example, after the Iran deal was announced in July 2015, I turned materials from the Israeli government into a media kit so other groups have official materials they can share with constituents and members.• Pitched cultural and Israeli events to media for local coverage in print and online. I also interviewed Israeli cultural figures coming to Atlanta.• Maintained the Consulate website, Facebook group and Twitter feed.• Created and sent out a weekly newsletter to more than five thousand people, highlighting the week’s events and news from both the Consulate and Israel.

HowStuffWorks and TLC.com (A Discovery Company) are comprehensive sources to finding out how, well, everything works. I was contracted to freelance science and general lifestyle articles. Duties include: • Adhering to strict writing guidelines, including formatting and word count.• Assuring the writing voice is adequate for a variety of readers to comprehend.• Extensively research and cite information for articles, relying only on first-sourced information from the Internet.

Atlanta, Ga

Manheim, a division of Cox Enterprises, is the leading automotive remarketing company, with over 100 locations worldwide. I was part of the Shared Services division for Internal Communications. Responsibilities included:• Writing and editing timely employee communications, including, but not limited to: company news, community involvement stories, technology and software product articles, product launch information and c-level executive communications.• Creating editorial themes, calendar and content for Driving Force, Cox Automotive’s global and digital magazine. Driving Force was sent to more than 24,000 employees around the globe. It featured videos, articles, photo journals and more, highlighting the people and businesses that comprise Cox Automotive. I not only created content, but edited content from other writers on my team, as well as worked with the outside design firm to ensure the website looked clean and copy was concise.• Lead project manager for Main Street, Manheim’s intranet, read by more than 16,000 employees. Projects managed included the Main Street community redesign and implementation of multiple software and cloud-based services. Additional tasks included hardware/software procurement as well as assisting in the implementation and testing of upgrades.• Day-to-day management of Main Street, including managing an Editorial Calendar used by the Employee Comms team; intranet training for existing and new employees; and, curating an Atlanta Corporate employee group. Prepared, developed and posted weekly intranet stories, photos and metrics.• Facilitated creation of two weekly newsletters: an executive digest, emailed to 600 C-Level executives as well as an all-employee news digest, emailed to more than 16,000 Manheim employees.• Worked with colleagues to plan and implement communications strategies, including internal stories, digital signage, event planning and corporate meeting presentations.

In April 2013, I was hired to develop a book proposal for Brandi Bowles at Foundry Literary + Media. The proposal pitched a holistic pregnancy guide, titled The Mindful Mom-To-Be, with celebrity doula Lori Bregman. The book was sold in June of 2013 to Rodale Press in New York, NY and was published August 5, 2015. Developing The Mindful Mom-to-Be included:• Collaborating with main author to develop chapter themes, research, content, remedies, recipes and more. • Performing market research and aggregation of data for holistic remedies, yoga and safe diet programs including medical facts on childbirth, the birthing process, and the physical and emotional development of becoming a new parent.• Studying market information and implement findings relevant to themes. • Developing and writing 10 full chapters, totaling more than 80,000+ words.• Copyediting chapters, ensuring a consistent voice and theme for the entire book. • Assisted in the design and implementation of illustrations and overall graphic design of the book.• Met deadlines for Lori Bregman, Rodale Press editor, illustrators and others involved, ensuring time savings, effectively cutting book development costs by keeping the publishing schedule on time.

Goldberg McDuffie Communications is a leading firm in New York, specializing in publishing PR.• Wrote press releases for both fiction and nonfiction publications, including Lisa Scottoline's bestselling novels "Devil's Corner" and "Killer Smile," Emily Giffin's "Love the One You're With," and the Clifton StrenghFinder "Strengths Based Parenting" manual. Most recently, I wrote the press kit for Jeannette Watson's (granddaughter of IBM's Thomas J. Watson) acclaimed memoir, "It's My Party."

Greater New York City Area

Doubleday Publishing is a subsidiary of Random House, Inc., one of the largest publishing and media companies in the world. As an Associate Publicist at Doubleday, I was responsible for handling all aspects of publicity for various books and authors.• Secured national and local press (print as well as TV and radio reviews and interviews).• Wrote marketing and publicity materials, and coordinated events with the press to help promote authors.• Kept thorough and organized budgets, established to fund everything from small tours to large, month-long national tours. • Books included - The Gifts of the Jews and Desire of the Everlasting Hills, by Thomas Cahill; Choke, by Chuck Palahniuk; The Blind Assassin, by Margaret Atwood; Survival of the Prettiest: The Science of Beauty, by Nancy Etcoff; and The First American: The Life and Times of Benjamin Franklin, by H.W. Brands.