Reporting to the CEO I’m responsible for Sales and Marketing plan definition and implementation.• Yearly budget planning and management• Commercial and distribution strategy definition (list price, discounts, canvass, sales commissions)• Partnership agreements and management• Sales team (external) and commercial office management• Communication strategy and brand positioning, digital and social media marketing, event sponsorship and management• Full responsibility of commercialization of the new payroll software (naming, pricing, communication and distribution) launched on September 2022

I’ve been the project leader for Circeo Country Club set-up (a Padel Club with restaurant and lounge bar) being responsible for business plan, projects and construction works, kitchen set-up and furnitures purchases, staff hiring and management, food&beverage suppliers selection and management, mise en place, cost planning and analysis, HACCP and security compliance, web site and communication.

Reporting to the CEO in a start-up company that provide SaaS aimed to upgrade travelers’ experience and to increase revenue for travel players I had the following responsibilities (Europe and Singapore):• Marketing and communication strategy and plans (B2B and B2C)• Market analysis to identify business opportunities and to evaluate partnerships• Launch of the Manet solution in the car rental channel (partnership management, customized UI/UE, multichannel marketing plan, press release)• User experience, contents and user interface renewal (visual, texts and flow)• Brand optimization and management: New pay-off, brand guidelines, collaterals and website redesign.• Multichannel campaigns development and execution. Lead generation campaigns• Digital and social marketing strategy and coordination• PR, events and Press office management• Internal resources, agencies and partnerships management.

Working as free-lance with FWD marketing agency I led marketing and communication projects for big customers such as Campari (Milano), Centro Sperimentale del Cinema (Rome) and DS Smith (Brussels) and internal project such Immersive Show Dinner.On Immersive Show Dinner, an immersive dining room for private and corporate luxury events signed by Michelin Star Chef, I've been the project leadership at 360°: • Business plan and agreements with partners, suppliers and sponsor• Direction of immersive room technical set-up, mapping and video contents creation• Chef Designers (Michelin star) network creation, Food Beverage strategy and management• Communication and promotion plan, website design and social media strategy, PR launch.

Responsibility for regional Marketing/Communication strategy and activities to support global objectives and local sales in Italy, Spain and Portugal both in B2C and B2C channel.

Responsibility for all regional marketing strategy and activities in Italy supporting Italy Managing Director and being part of Italy Leadership Team as #2 of the local organization. • Responsible to lead the creation of quarterly integrated field marketing plans. • Responsible to manage the marketing spend to a defined set of KPI's - E:R ratio, contribution targets, brand health, market share.• Marketing plan dealing with main carriers (Telecom Italia, Vodafone, Wind, H3G)• Driving the company focus on service and software sales to Enterprise channel in Italy managing lead generation activities and anticipating the Global strategy and process • Delivering best in class new product launch activity => with Z10 launch Italy has been 2nd country in Europe for units sold.• Increasing market share in Consumer market through co-marketing plans with carriers and the implementation of Open Market Channel=> Blackberry MS growth from 1% to 7% in one year (June 2012).• Defining and implementing the ATL strategy (developing the first BlackBerry integrated ATL campaigns in Italy), strategic partnerships and experiential activities.• Management and the responsibility of BlackBerry Rome Office (24 people).

Reporting to the Executive Director Southern Europe (and in matrix to the EMEA Marketing Director) I have been responsible for developing the HTC marketing and communication strategy in Italy working with the central/global team.

Responsible for planning and implementation of marketing strategies for “Music” and “Style” Nokia products and services, I worked with a “Go To Market” aim of reconciling needs of Local Sales Unit with Global HQ guidelines. I had the responsibility of consolidating and strengthening the position of Nokia on the "Youth" target.

Reporting directly to the Sales Director and the Managing Director, I was responsible for the start up and subsequent management of the hypermarket chain channel as a direct channel of distribution (45 million euro). I was also responsible for the branded retail channel Nokia Stores (15 million euro) with the management of net sales, product profitability (for both the company and the customer) and the brand image at the stores.

Responsible for market share, turnover and profitability of Nipiol strained and juices (50million Euro) through definition and management of budget and business/marketing plan.

National responsibility of trade marketing for Pringles with the management of new launches and the development of all business plans for Bar, alternative channels; (Autogrill, Blockbuster, trains and stations), supermarket chains, discount, C&C, Wholesalers (BTL material, price management, promotional activities, incentive plans for sales force).

National responsibility for GS supermarket channel labels (GS, DìperDì, GDM, Iperstore GS, Supersconto – 13million euros) and special projects management on hypermarkets channel labels (Finiper, Euromercato, Continente)

Responsible for 8 hypermarkets with the management of 4million Euro turnover (+ 30% vs. previous year against an average team growth of 9%) trough controlling range, shelf display, prices, promotions.