Leading Xebia's cloud practice and digital transformation initiatives across the UK & Ireland, orchestrating strategic partnerships with major hyperscalers (AWS, Azure, GCP) and technology partners to drive enterprise-scale transformations. Ranked as top performer in new business revenue generation for 2024, while developing and executing joint go-to-market strategies with cloud providers and technology partners like Databricks.Leading strategic delivery of Cloud Migration, Application Modernisation, and Data Transformation initiatives alongside comprehensive cloud services, including Managed Services, FinOps, GreenOps, and CloudOps. Spearheading high-value consulting engagements and delivery services for complex digital transformation initiatives, specialising in data modernisation and AI/ML solutions, including cutting-edge Generative AI implementations.Key achievements include driving new logo acquisition, enabling account teams to expand existing relationships through strategic cloud solutions, and building strong partner ecosystems. Core strengths in Strategic Alliance Management, Global Technology Partnerships, Enterprise Sales Leadership, Cloud Transformation, and Digital Innovation.

As a member of the Nyenrode VCV Alumni Committee for the UK and Ireland, I am dedicated to fostering a strong and engaged alumni network for Nyenrode Business Universiteit graduates based in the UK and Ireland.

Leading the EMEA GTM strategy for digital services and consulting, focusing on business development driving new logo revenue and account development growing existing client revenue. Scaled the business in 2021 12x.Proven success in building horizontal practices for data analytics and machine learning, and vertical practices for digital natives and enterprise manufacturing and financial services. Key focus on experience design-led digital product engineering and software development and cloud transformation; running applications on serverless containers and unlocking actionable insights with modern data strategies.

Sales-led GTM strategy for Media & Entertainment and the Benelux market focussing on experience design-led digital product engineering and cloud transformation solutions. Developed key partnerships with key public cloud providers and signed the first clients.

Sales-led GTM strategy focussing on data centre and cloud solutions to financial services and other enterprise verticals.

Sales leader for wholesale data centre solutions and the GTM strategy lead for colocation solution and business ecosystem development. Developed and launched the Emerging Market Trading Hub and Financial Application Hub.

New business sales and account development within Enterprise and cloud & IT services and vertical lead for content & digital media. Selling a global platform of data centres with a growing service provider community to consume services within the data centre.

New business sales and account development to enterprise financial services and digital media. selling colocation, managed Hosting, cloud computing, network solutions and CDN.

New business sales and marketing of a Mobile Virtual Network Enabler (MVNE) platform to Mobile Virtual Network Operators (MVNOs).