Executive Council for Leading Change is where global leaders of large scale transformation and change get together to strategize with peers, share battle-tested approaches, and get the unfiltered insights and real-world best practices they can't find elsewhere. Our 250 select members are executive level leaders of large enterprises, with active chapters in Los Angeles, San Francisco, Seattle, Chicago, New York City and Singapore.

Wunderman Thompson is now VML!

◆ Own the operations for a $70M Performance Marketing group; managing >$200M in budget.◆ Lead over 50 individuals across 4 core areas:o The business operations group focused on the day-to-day success of the organization. Responsible for business forecasts, budgets, financial reporting, and strategies to drive financial growth. In addition, the team owns the onboarding of new tools and technologies across the organization.o The partner management function working with vendors and partners to drive favorable contracts and positive relationships. Work closely with legal and finance as well as business operations on contract negotiations and completions▪ Within first 3 months consolidated from 14 vendors to 5 which led to better pricing power and saved the organization ~$1.5M in costs.o The PMO organization to build a consistent process by which the marketing disciplines operate to be the most efficient and effective.o Resource Management which ensures teams are resourced properly and that we hit profit margin targets while delivering exceptional work to clients. ◆ Partner with the HR, Legal, and Finance groups on a number of activities and initiatives, including contract reviews and negotiations.

Continue to build on what I've started with the Wunderman Memphis office. - Have grown service line revenue to >$5M- Lead a team of over 25 with projected growth- Expand service line offering to match changes in digital marketing environment

Lead the Content and Search Engine Optimization (SEO) practice for over a dozen clients across various industries. • Lead pitches/proposals to close new business and grow existing accounts, driving revenue of Content/SEO service line. • Collaborate with Digital Strategists and Account Services to up-sell existing clients on Content/SEO services as well as other opportunities (creative work, analytics, paid media opportunities, re-targeting, etc.) • Expand service offering and business lines, including: complete content calendar, blog writing, paid social media, and video creation, to enhance capabilities, provide stronger service to clients, and build new revenue streams. Manage a team of Content and SEO experts as well as a team of writers to deliver excellent execution for our clients • Through revenue growth (over $1M line of business) and new client acquisition grew full-time team from 1 FTE to 4 FTEs, several contractors and part-time team members. Served as HR lead on each hire. • Execute across all aspects of digital content – On-site content, blog execution, social media, and paid social, etc. • Empower team members to take control of client relationships by setting a tone of personal ownership, learning, and business growth. • Manage individual performance by taking team members through career development plans as well as by setting attainable growth goals and objectives. • Create atmosphere to ideate on client opportunities, leading to better results across accounts current clients.Garner results for our clients ensuring client loyalty, continued business and future opportunities. • Verify results of all efforts through analytics with a strong emphasis on a learning environment. • Work closely with other service line leaders and team members (creative, analytics, development) to ensure the strategic visions are met.Member of Executive Team responsible for strategic direction of the organization.

Led the Content and Search Engine Optimization (SEO) practice for all of FedEx Corporation influencing over $700 Million in revenue. • Owned the Organic Search channel for fedex.com, influencing $700M in revenue in fiscal 2013, an 11% increase year over year. • Established, implemented and evangelized the current and long-term strategy and tactics as related to organic search, including site optimization, conversion funnel and user experience. • Managed content strategy for Interactive Marketing by identifying digital content gaps or improvements, creating strategies and working with stakeholders to implement. • Determined opportunities to enhance inbound marketing content such as video, social, e-mail, and other digital channels and worked across appropriate teams to create valuable content – edit video scripts, social posts, blogs, etc. to further engagement, help SEO ranks and drive conversions. • Wrote and edited copy for webpages, social networks, press releases and video scripts. • Cross discipline lead including: paid search, product owners, web development, social, corporate communications, advertising and video, brand and legal, as well as outside agencies to optimize entire digital portfolio. • Analyzed performance to create actionable data and provided reporting to appropriate stakeholders through the utilization of multiple tools (Adobe SiteCatalyst, Conductor Searchlight, and Moz). • Trained over 200 internal stakeholders and agency partners on Content and SEO best practices.Led “People First Community Outreach” Work Stream, which provides a venue for all FedEx Services employees to volunteer and give back to their community.

Rotated through several departments within marketing while earning my MBA in Services Marketing sponsored by FedEx:• People First: led the internal March of Dimes goodwill campaign, raising over $1M through relationship management, point of contact, brand and legal oversight, copywriting, and website development.• Freight Marketing: specialized in LTL Freight Strategy Initiatives and Competitive Intelligence Strategies; listened and interpreted competitor earnings calls to gather actionable insights. • Global Brand Management: focused on Sustainability initiatives, including EarthSmart and the Sustainable Packaging Program, to protect and grow the Brand.• Global Solutions: developed Microsoft SharePoint system; created a system to unify the multi-regional sales teams to increase efficiency.• Alliance Marketing: optimized Alliance platform focusing on resource efficiency and profit maximization. Led R&D, strategic planning, and created and led training sessions. Saved over 1 full-time employee.

Founder; General Business Consultant – specializing in Small Business across a number of industries ranging from consumer goods to industrial services.• Consulted on every aspect of the business: execution and design of website – including look and feel, content, development of internal organization and operational structures, creation of a mission statement, entire lifecycle of marketing and sales campaigns.

Account Development, and Sales and Marketing Manager responsible for growing existing accounts and acquiring new ones. Saw growth of over 1200%.• Targeted new opportunities (inside and outside) through direct sales campaigns. Led to acquisition of multiple clients and overall revenue growth. • Developed and executed new B2B marketing strategies: market segmentation and analytics, creation of sales tools (presentations, mailings, and e-mail campaigns), and lead generation strategies.• Led team on 10+ major accounts simultaneously, including one that grew from $300K to $4M/yr.• Directed cross-functional team of Project Managers, Production Planners, Process Engineers, and Design Engineers to ensure all customer needs were met.Developed long-term corporate strategies as a member of Member of Upper Management Team.

Project Manager responsible for overseeing the progress of multiple projects for multiple accounts. • Managed project plans and the day-to-day activities required for development, launch and production for multiple customers and products. Met or exceeded all customer expectations and requirements for costs, delivery and service. • Served as the point of contact and liaison between customer and production facility.• Traveled to production facility and vendors in Shenzhen, China multiple times to sustain relationships, perform quality checks, confirm pricing and delivery, and push goals as necessary.• Trained new hires on corporate project management processes and tools to be effective.

• Managed Vendor Relations; Performed Cost Analysis; Negotiated Pricing• Handled Inventory Management; Market Research; Market checks• Oversaw 9 Field Managers - Maintained schedules, Monitored and Analyzed program results