• Developed and spearheaded a performance-based retention strategy centered on engagement, driving revenue generation through enhanced customer loyalty.• Launched innovative multimillion-dollar acquisition and remarketing initiatives through diverse channels including affiliate marketing, brand collaborations, and banking rewards, significantly boosting new customer acquisition.• Overhauled and steered the loyalty program, doubling customer engagement with a +140% rise in rewards participation.• Optimized and scaled the direct mail acquisition and remarketing strategy, leading to a +40% increase in revenue from this channel year-over-year.• Independently operate the daily management of email and SMS marketing campaigns, a key driver of +70% of the e-commerce revenue stream, where I am responsible for managing P&L.• Serve on an AI taskforce to evaluate potential partnerships and monitor advancements in AI, ensuring the company remains at the forefront of technological innovation to drive business improvement.

In addition to previous Lifecycle & Analytics and Email & SMS responsibilities: Acquisition Partnership Management• Manage and optimize direct mail projects. • Develop new business opportunities with email acquisition partners.• Monitor and analyze performance metrics.• Collaborate with leadership and other marketing teammates to align our internal goals with new and existing partner relationships• Maintain and grow relationships and offer new ways to grow the partnership

Lifecycle & Analytics• Develop end-to-end lifecycle strategies for cross-channel communications that drive customer engagement, retention, and reactivation. • Provide detailed analysis of A/B testing, promotion, and engagement results to main stakeholders• Analyze engagement metrics and make and implement recommendations based on performance insights.• Build custom analytics tools in order to provide reporting and results on daily/weekly basis.• Conduct and assist in the reporting of monthly meetings that evaluate wins/losses with stakeholders and creative team to develop better campaigns in the future.Email & SMS Production & Strategy• Manage end-to-end email production and execution for ad-hoc, promotional, and automated campaigns; including campaign set up, A/B testing, list segmentation, QA, and deployment.• Define and create highly targeted segments.• Optimize programs (flows, segments, campaigns) through A/B testing and develop recommendations based on data driven insights.•Results: +75% YOY email channel revenue and +26% YOY SMS channel revenue; +33% YOY email deliveries and +100% YOY SMS deliveriesE-Commerce• Building landing pages and prepare the site for unique promotions in order to execute sales strategy. • Develop process documentation for website operations.

I developed strategy and processes for campaign development and execution across owned, earned, paid, partner, and editorial marketing efforts to drive reach and engagement. Over this time, I built content for digital marketing efforts including social, SEO, paid media, email, and content marketing. As the email marketing manager, I established effective email strategies, including segmentation, content creation, and reporting. I collaborated with the team to develop marketing launch timeline and strategic partnerships. In this role, I kept a proactive mindset in working with the internal team and external partners to move projects through the pipeline on time. I analyzed and updated sales data, campaign results, and website analytics on Excel to support strategic decision making. I fielded day-to-day marketing and website update requests from high profile clients, customers, across departments, and from c-suite executives.Results:- Revenue Attributed to Email +509%- Email Marketing Engagement +90%- Email Marketing Bounce Rate -70%- Email Marketing Unsubscribe Rate -55%- Website Optimization Increased Traffic +28%

I created an optimized client intake process for ShowShare at Broadway On Demand. ShowShare is the streaming platform offered by Broadway On Demand that allows professional, non-profit, and educational theatres to stream their performing arts productions. I advanced the ShowShare platform’s client performance to make the streaming process easy and simple for thousands of clients. This prevented loss, improved the client experience, and allowed the client account team to be attentive. I communicated cross-functionally with business partners, using internal processes and systems to address client inquiries and provide solutions.

I crafted 50+ unique social media marketing kits customized for specific popular musicals that were distributed to community and educational theatre companies to use to promote their productions. I also participated in a social media audit to prepare the company to launch its own social media platforms which resulted in a portfolio of prepared creative content. With a new partnership with another brand, I built an outreach strategy and a tracking database for incorporating user generated content on social media.

I produced written materials for distribution through social media platforms, websites, and email like, weekly blogs, website updates, and monthly newsletters. I edited grant proposals and assisted the marketing coordinator in communicating the vision and mission of Son Care Foundation.

I provided daily care to feline and canine guests to provide a fun and, most importantly, safe experience. I supervised dog play yards through carefully monitored socialization based on individual dog personality and preference.

I guided and educated current members on recruitment selection processes to lead the selection process during fall, winter, and spring recruitment

I supported a 5-person development staff with special events, donor cultivation, stewardship,and overall fundraising. I acted as a liaison for general communications with donors, volunteers, and vendors. I conducted research for donor newsletters, annual reports, and institutional and individual resources. I also partnered with the special events manager to organize the annual New Works Festival.

I received in-depth training and participated in educative programs to further product knowledge and increase sales skills. This customer service based role encouraged me to attentively listen to pet owners in order to properly advise them with solutions to their pet problems. I built communicative relationships with customers and coworkers. Some of my tasks were to ring up costumers, stock shelves, clean, and organize.