In this newly created role, I work across disciplines at Tombras to ensure purpose is at the core of client strategy and campaigns, from creative and brand-thinking to media activation and communications. I also work on the agency’s internal purpose-focused initiatives, including the Tombras School of Advertising and Public Relations at the University of Tennessee Knoxville, which aims to double the number of its BIPOC graduates from the program in the coming years.

Develop successful Social Impact programs that have brand-impact, create stronger relationship; and drive additional top-line revenue for Havas NY. Align and lead all purpose-based efforts across Havas NY internally and externallySet Social Impact strategy working closely with NY leadership team to ensure work is aligned with growth goals/new business targets.Internally create a narrative of creativity that will positively impact company culture, retention, and talent recruitment – including for clients. Create and drive comms/PR attention around the priorities of creativity and capabilities for Havas NY. Work with CMO and Head of North America Comms to promote programs that externally elevate Havas’ commitments to clients, partners, and talent. Drive partnerships with external parties to help amplify Social Impact programs.

Defined three pillars of inspiration and change to support underserved youth in unlocking their bravery, including diversity, equity, and inclusion; education; and health and wellness. Created an “Empathy Movement” that encouraged people to purchase “I Care About You Masks,” priced at $14 for a two-pack, with each purchase, helping fund partner nonprofits: Children’s Defense Fund, Hollywood Food Coalition, Atlanta Children’s Shelter, Lotus House, and Ruth Ellis Center. Launched Today, I’m Brave’s inaugural Brave Camp, an event that brought together individual donors and over 100 advertising agencies and production companies to fund low-income and BIPOC youth to attend a transformative week-long event designed to inspire self-confidence and bravery through immersive wilderness experiences and a curated Brave Curriculum.Developed TIB’s inaugural “Brave Day,” a singular day dedicated to the celebration of bravery featuring celebrities and inspirational leaders who have unlocked their own bravery in the face of insurmountable challenges. Guests included Leslie Zemeckis, best-selling author, actress, writer and award-winning documentarian; real-life “superhero” Tilly Lockey, an actress, model, influencer and TV host who was diagnosed with Menigococal Septicemia Strain B at 15 months old, which resulted in her losing both her hands and toes; Paul Rieckhoff, social entrepreneur, activist, veteran of the U.S. Army, as well as president of Righteous Media and founder of Iraq and Afghanistan Veterans of America; Lourds Lane, a lead singer, songwriter, violin shredder and the inspiration behind writing the book, music, and lyrics to Broadway’s SuperYou the Musical, and others.Elevated and grew the global nonprofit through fostering new relationships with collaborators, development of content creation and expanding fundraising initiatives to support and spearhead social good projects around the world.

Led the editorial team, content and strategic vision for Campaign Magazine, the world's largest trade publication for advertising, marketing and creativity, in the U.S. market. Helped transform, elevate, and drive change within the advertising and marketing landscape by holding agencies and brands accountable for doing work in the right way.Launched the Female Frontier Awards and Power of Purpose Awards, evolved the Inclusivity and Creativity Awards and 40 Over 40 competition, and kicked off an agency-wide maternity and paternity report, which caused a number of agencies to improve their policies.

Covered creative, media, marketing, and PR news, including breaking stories, features, and analyses. Hosted events, panels, and podcasts as an ad industry expert. Took a deep dive in covering DE&I and female empowerment issues in advertising, especially at the height of the #MeToo and #TimesUp movement.

News editing responsibilities for the website. Wrote daily stories, blogs, and breaking news. Wrote a weekly consumer marketing blog on the Views section. Pitched ideas and worked on analyses for the site and print publication. Helped manage social media platforms, including Facebook, Twitter, and Tumblr. Spoke on several panels and a radio show as an expert in consumer marketing. Held stage/hosting roles and served as a judge for the PRWeek 40 Under 40 Awards and the annual PRWeek Awards gala.

Wrote daily stories, blogs, and breaking news, covering a range of topics, such as marketing, communications,business, finance, healthcare, and technology. Wrote print features and op-eds. Conducted on-camera interviews.Participated in podcasts. Occasionally edited news.

Wrote weekly features, including proles on athletes, teams, and sports organizations. Contributed to the health blog, “Fact or Fiction.” Attended sports tournaments and wrote daily recaps and rankings.

Wrote articles about exceptional students and alum, pitched story and design ideas for the digital magazine, and interviewed professors about unusual classes.

Reviewed books and restaurants. Pitched feature ideas on health and wellness topics and interviewed female business executives and entrepreneurs.

Fact-checked information provided by Realtors. Edited house descriptions. Wrote articles for print.