Consult on overarching content strategy, organic search agenda, content reporting infrastructure, and editorial direction and tone. Create and execute content marketing campaigns, manage writers and editors, ghostwrite blog posts and long-form content, build out editorial calendars, produce high-volume SEO-centric content, create referral content networks, and more. Clients include and have included Castlight Health, Zillow, Fortinet, AllyO, Eloan, Sentieo, ConsumersAdvocate.org, Godfrey Dadich Partners, and more.

Planned and executed content development for BOLD’s local and international B2C sites, effectively creating nearly 3,000 pages of new SEO content in 6 monthsEstablished an integrated content marketing calendar, facilitating production and roll-out of key content assets for quarterly campaignsBriefed and managed a stable of freelance writers and third-party producers, working cross-functionally with legal and accounting teams during the processIdentified content gaps and opportunities – and launched an 140-page content and UI/ UX design revision that resulted in a 6 to 8 percent CVR uptick and thousands of dollars in additional revenueSpearheaded blog strategy and sub- and copy-edited weekly posts across two platformsChampioned and socialized the concept of a centralized content bureau that could support all product lines and all requests from product marketing managers

CapeTownMagazine.com is Cape Town’s largest online lifestyle, events and cultural publication and is one of the top 250 most visited sites in South Africa. In partnership with foreign language sister platforms Kapstadtmagazin.de and Kaapstadmagazine.nl, the site publishes unique, insightful pieces that help both locals and tourists make new exciting discoveries about the city every day. RESPONSIBILITIES & ACHIEVEMENTS• Responsible for growing site traffic, and did so by over 500% in a 3-year period - increasing the total number of annual pageviews from just over 1 million to just over 7 million• Managed the day-to-day operations of a 10-person editorial team, ensuring all deadlines were met and all schedules were adhered to• Managed the relationship between the editorial and sales/marketing teams, successfully implementing project management processes and cultivating a synergy that led to a 300% increase in turnover in a 3-year period• Maintained the tone, editorial direction and content strategy for CapeTownMagazine.com and made sure all content was consistent with these elements by actively involving myself in the brainstorming, briefing, sub-editing, copy-editing and writing processes on a daily basis• Researched, wrote and published over 100 pieces in a 3-year period, including feature articles, Q&As, SEO-focused overviews, event informationals, content marketing client pieces and more• Spearheaded the growth, daily activation and analysis of Facebook and Twitter channels, increasing the total number of Facebook likes from 10,600 to 100,000 and Twitter followers from 28,000 to 77,000 in a 3-year period• Wrote copy for, coordinated and analyzed over 150 unique weekly newsletters• Monitored and analyzed channel and traffic data monthly using Google Analytics and generated ideas for driving growth as well as a larger, more dedicated readership• Interviewed, hired and developed training programs for 6 members of the editorial team over the 3-year period

ExpatArrvials.com is an international site dedicated to providing comprehensive, authoritative and up-to-date destination information for those moving and living abroad. Aside from the 1 million expats that benefit from the free-to-read content annually, the site also licenses its guides to reputable relocation businesses, corporate HR companies and international insurance providers. RESPONSIBILITIES & ACHIEVEMENTS• Responsible for growing site traffic and did so by 600% in a 2-year period without any marketing spend • Tasked with increasing the total number of content pages and did so by 300% in a 2-year period (with no support staff and a tiny freelance budget)• Built an international team of over 100 writers/contributors and sourced user-generated content from, briefed and managed these individuals daily• Sub- and copy-edited at least three contributions daily• Researched, wrote and updated hundreds of articles and informationals for ExpatArrivals.com as well as created blog posts, articles and press releases that could be published on external sites• Monitored and tracked monthly performance using Google Analytics, and then made strategy recommendations (with a particular focus on SEO strategy) based on my findings

Founded in 1965, Grosvenor Tours is a boutique tour operator that's been in operation for over 40 years. The company specializes in travel to South Africa, Zambia, Namibia, Botswana, Mauritius and MozambiqueRESPONSIBILITIES & ACHIEVEMENTS-Liased with international clients to design custom individual itineraries, group tours, conferences and large-scale incentive programs-Developed and managed budgets on behalf of clients, and allocated funds to service providers -Responsible for writing, revising and editing all internal content in the organisation: web site, brochures, banner headlines, reviews, press releases, project proposals-Organised site inspections and evaluated resources to better inform clients, and to keep abreast of industry changes