Stelios Margaritopoulos Email & Phone Number

Athens, Attiki, Greece

Athens, Attiki, Greece

Greece

My work is 100% focused on Social Media. I lead content creation on Social Media assets, prioritizing sports content with sponsored clubs. Content is mainly built around fun / viral videos with basketball / football players, experiences / surprises for OPAP’s customers, big sports events coverage, exclusive interviews and CSR activations. Video portfolio: https://bit.ly/2CF2lMN Chatbots: developed two bots for OPAP's FB pages. Currently focus on increasing adoption by users & segmenting database to build custom messaging. Objectives: maximizing engagement within OPAP’s assets, positive word of mouth, increasing awareness of OPAP’s sponsorships & driving enthusiasm among sport clubs fans that also are OPAP’s customers (or prospective ones). My experience and love in sports and music, allows me to directly work with production companies and get my hands dirty with video-production, briefing each team & its players & leading concept development & content creation down to the finest details. My aim is to create win-win concepts and solutions for both OPAP and the sponsored clubs, so that they are well embraced by both sides.• St. Valentine's 2018 campaign: a viral video that left its mark on Greek Social Media landscape, making headlines and is still being discussed several years later: https://bit.ly/2BtILSc • Euroleague Final 4 2017: Devised and executed a content plan with Olympiacos BC covering the full event, producing exclusive content that was aired using a newsroom approach: 14 exclusive interviews, 39 posts in total within a week, 1M views, 94K interactions, OPAP’s betting Facebook page reached No1 position in Greece. • Led production of Euroleague Final 8 video, for Olympiacos BC sponsorship: http://bit.ly/2rjBsU8 . Video was included in prime-time news by major TV networks. It was used by the club itself to promote home matches of the final 8 series.

Greece

Lead the design & launch of digital marketing initiatives for the leading gaming operator in Greece (€4bn annual revenue). Initiatives focus on Social Media, display & campaigns that merge online experiences with offline (sports, sponsorship & consumer) events. Work closely with sponsorship team to maximize sponsorship benefits onto the digital ecosystem. Deploy processes to create new workflows & maximize team efficiency. Monitor digital assets produced to ensure consistency with brand guidelines & communication strategy. Responsible for ensuring campaigns consistency with regulatory framework & monitor relationship with regulatory authorities, affecting campaign design from brief to execution.• For OPAP sports betting brand’s Facebook page (Πάμε Στοίχημα): Increased engagement and page reach more than 10X. Shifted content strategy, turning page into an active online community & deployed process to set up conversational calendar. • Organized & executed a content plan for numerous sponsorship activations (sports events coverage, exclusive content, viral videos & interviews) that led 2 fb pages (Πάμε Στοίχημα & ΟΠΑΠ) to No1 and No2 position in Greece, higher than pages with 10 times more fans. • Designed and deployed Valentine’s Day 2017 campaign; an innovative concept (Social Media video) that went viral 2 hours after go-live: 540Κ views, 12Κ reactions, 2,9K shares (¼ of users reacting chose to share the video). Campaign was promoted only for 1 day and with extremely low media budget. It was shared by 20 major sports- , news-, and lifestyle - sites.• Increased online database 10X, achieving registration of more than 100K new consumers. • Lead design and planning for the digital campaigns for OPAP’s betting brand: videos production, tactical communication based on events calendar and consumer segments, social media assets.• Excellent track record in managing regulatory issues• Awards: Received 33 awards for campaigns / activations deployed

Greece

Lead the development & launch of online marketing campaigns across multiple touchpoints, encompassing social media, SEO / SEM, websites & microsites, eCRM, email, display, e-commerce, affiliate networks & mobile. Manage & guide creative agencies. Oversee development & implementation of proposed plans, coordinate User Acceptance Testing and launch of all online assets. Direct local Search marketing strategy. Lead launch & localization of new websites. Design and implement offline direct-to-consumer promotional & sampling programs. Manage online database; design and deploy contests and registration campaigns to fuel database growth. Negotiate with vendors to assure optimal cost control for services. • Led the local launch for the first male eCRM platform for Gillette and P&G, focused on premium football content: Gillette Football Club. Project run in partnership with Google (overall yearly budget +10MM$). Define the coupon strategy & led implementation of eCoupon on the platform. Redefined Facebook strategy for Gillette & oversee Facebook conversational calendar. Achieved best-in-class results across 29 EMEA countries during eCRM launch period; reduced cost per acquisition by 10x and deployed registration campaign to drive database growth. • Boosted e-commerce sales via search and display campaign as well as e-newsletters that drove awareness and mass traffic to eRetailers. • SEM: Led the execution of local Paid Search strategy; designed and optimized PPC campaigns for all major P&G brands. Reduced CPC 60% while boosting CTR 900% and increasing traffic 400% through design and optimization of search marketing campaigns. • Increased Facebook acquired fans 300% and boosted engagement 500% by leading a radical shift in Facebook content strategy.• Led the digital development of the 1st custom interactive YouTube channel in Greece, as part of Gillette - Get the Kiss campaign (winner of 3 Hermes awards).

Mba

Thesis: Brand Extensions, Their Use in Brand Building and Feedback Effects on the Core Brand - the Case of Harley Davidson

International Workshop On Real Estate Finance And Investment Analysis

Guanghua School Of Management, Doing Business In China Program

Msc In Marketing Management

Thesis: Relationship Between Advertising & Sales in the Greek Automotive Sector

Bsc In Tourism Management

Thesis: Ecotourism and Protected Areas

Education record