- Managed the Leo Burnett digital unit (formerly Arc), overseeing profit and loss.- Sold a wide range of marketing and communication services, including brand activation, integrated advertising campaigns, website design and development, e-commerce solutions, social media marketing, content creation and marketing, analytics and reporting, mobile app development, and web hosting and maintenance, to high-profile brands.- Enhanced digital customer experiences by developing and implementing new strategies to engage customers via web, social media, and mobile platforms.- Led the implementation and rollout of European projects for clients' desktop and mobile experiences.- Led digital transformation projects for clients across various industries.- Coordinated clients' communication activities in European local markets, acting as a brand guardian.- Identified digital trends and innovations, and brought forward ideas for designing and prototyping new capabilities.- Deployed innovative tools, methodologies, platforms, and techniques to accelerate time-to-market.- Managed relationships with other agencies, publishing partners, and technology providers.- Acted as a subject matter expert on all digital-related topics.- Provided direction, guidance, and supervision to staff in project and account management, technical, and creative functions.- Promoted competent performance and developed innovative approaches to enhance service delivery and operational effectiveness.Clients: CA Auto Bank, Stellantis Financial Services, Santander Consumer Bank (Financial Services), Free2Move eSolutions (EV Charging industry), MSC Crociere (Tourism), Reale Mutua (Insurance Services), Banca Ifigest - Fundstore (Financial Services), Leasys (Financial Services - Long term car rental), Kawasaki (Motorcycle), Gruppo San Donato (Healthcare), Dedalus (e-Health), Diasorin (Healthcare), Istituto Commercio Estero (Public Administration), AB InBev, Ferrarelle (Beverage), MAM Baby (FMCG).

- Managed the profit and loss (P&L) of Arc Turin.- Planned and executed global digital strategies for high-profile brands.- Developed and implemented innovative marketing and business development strategies, proactively positioning client brands both online and offline.- Managed and coordinated digital initiatives, providing guidance and supervision to partner companies.Clients: Fiat Auto (Automotive), Fiat Professional (Automotive), Iveco and Ivecostore (Automotive), FGA Capital (Finance).

- Determined the optimal mix of channels (including email campaigns, search engine optimization, paid search, affiliate marketing, online advertising, partnerships, promotions, etc.) to acquire online customers at a sustainable acquisition cost.- Built campaign architecture and collaborated with creatives, programmers, editorial teams, and other stakeholders.- Conceptualized, delivered, and managed client websites and digital tools.- Leveraged knowledge of search engine best practices and user experience principles for site development.Clients: Prysmian (Cables and systems), Zurich (Insurance Services), Fundstore (Financial Services), Spumador (Food and beverage), Engineering (Information Technology), P&G (Household care), Axn (Satellite TV)

- Conducted marketing research, including desk research, focus groups, and web surveys.- Managed online marketing initiatives, focusing on user experience, usability, web analytics, and SEO.- Led the design, prototyping, testing, and launch of the Zurich website.Clients/projects: Zurich Italy Insurance Company (http://www.zurich.it/), Milan, Italy: - Designed a marketing plan driven by customer data to enhance online store performance through:-- Collecting data from new and established contact channels, including:--- Details from loyalty cards, questionnaires, and offers in-store and online.--- Information gathered from catalogues, product information requests, brochures, and events/promotions requiring responses.--- Sales transactions and order processing records from in-store and online store.--- Responses from direct marketing prospect lists and established direct channels.- Implementing customer interaction through a CRM system.- Conducting web and database marketing activities, including advertising, promotions, online games, intent-based marketing events, mailing, and other initiatives.Clients/projects: Ferrari S.p.A (http://www.ferraristore.com/), Maranello, Italy

Main responsibilities included:- Planning and managing large multi-disciplinary web projects.- Developing and maintaining business relationships.- Overseeing website development, corporate branding, and search engine marketing.- Implementing web reporting services.- Providing strategic and competitive analysis for web marketing and human resource management systems.Clients: Zurich and Zurich Life Insurance company (Btob), FinecoGroup S.p.A.(Financial Services, Btob)

Main responsibilities included:- Designing and implementing web technologies and compact disks.- Managing project scope, time, cost, quality, human resources, communication, risk, and procurement.- Leading teams of web designers, developers and project managers.Clients: WinWin Ltd. London (Marketing and Advertsing, Btob), Barilla (Food and beverages), Danone (Food and beverages, Btob), Zurich Italia - ZetaLearning (E-learning, Btob); Unilever (Svelto); Pirelli Real Estate; Solocase (Real estate); Omnitel 2000 (Telecommunications); Provincia di Milano (Government Administration); Lloyd Adriatico (Insurance Company), Zuritel (Direct Insurance); Hewlett-Packard (Electronics)