Stella Chen Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Digital marketing and website sales specialist

Shanghai, China

• ·Organised the timely delivery of client materials, such as key visuals (KV), television commercials (TVC) and etc for New Balance and Pampers.
• Managed meeting schedules, client meetings, hosting functions and seminars.
• Compiled service progress reports for multiple brand clients- Rejoices and Pantene(P&G), enhancing transparency and accountability.
• Made competitor research reports of global running club events- On, Nike, Adidas, Sketchers etc, Merries nappy advertising metrics etc.Achievement:
• Researched and analysed competitor brand activities and generated innovative ideas, gave speech on weekly team meeting.
• Implemented a content strategy that resulted in 93 participants of New Balance Running Club and increased 673 followers on social medias.

Shanghai, China

• Secure regional media coverage on social medias(RED, TikTok& Weibo) and websites for client PT Platinum Co. and Levi’s Jeans, resulting in 15% increase of social media page view.
• Maintain strong relationships with media outlets: consistent communication, including emails, meetings, messages and product sample management. Achievement:
• Made monthly and fortnightly data analysis reports, demonstrated 10 weeks’ reports in profit attributed to influencer endorsements.
• Assisted in completing 15 weekly key visual and advertisement shoots(client PT Platinum Co., Levi’s Jeans, Cartier, H&M Lookbook), as well as seeding launching products and materials for influencers and celebrities.

Shanghai, China

Secured operational efficiency and client engagement through daily service updates Supported student overseas study plan and applicationEngage with clients services via emails, calls, messages and in-person consultationsCollaborated with the P&D team for insightful industry analysis.

Jing'an District, Shanghai, China

Assisted in producing the "Love of Yangtze River" Spring Festival Gala, achieving a 0.52% audience rate and ranking #3 among 2020 television gala programs.

Master'S Degree, Media Practice

My master's degree work is centered around the art and technique of filmmaking, with a specific focus on crafting engaging narratives.

Bachelor'S Degree, Communication, Journalism, And Related Programs

My bachelor's degree at Griffith University equipped me with professional skills and training in public relations and journalism. Through.

High School, Year 10- Year 12

Queensland High School Qualification, Australia