Digital Marketing Strategist
- Led a 5-member team to drive 200K+ views on a lifestyle app with a 200M global user base.
- Designed over 10 UCL student activities, implementing effective strategies to increase participation by 30%.
- Conducted a two-month data-driven marketing analysis to identify key video attributes influencing viewer engagement, resulting in a 30% increase in viewer engagement and a 15% boost in audience retention.