Mainly work on E-commerce commercial strategy. Manage the commercial activities for E-Commerce, including planning, implementation anf debrief. Build up the commercial policy and price policy for E-Commerce. Provide commercial workshop and SOPs to the team. Manage the relationship with tmall platform and keep good cooperations with them. Manage the social media division for E-Commerce. Work with decathlon offline to have better synergy in terms of O2O.

Work as the manager of Running and walking sports for E-Commerce. Lead the team to work on channel marketing on tmall, including SEM, SEO and CRM. Work on commercial planning and implementation for running and walking sports. Manage the relationship with Tmall and keep a good coorperation with tmall. Organize commercial events for E-Commerce, integrate the resrouces both internally and externally. In charge of the division of social media as an extra mission.

- Responsible for the performance of GM business online through management of key KPIs including traffic, conversion and AOV- Formulate sales plan for the business and make according KPI and budget plans; monitor the business by periodic reporting and debriefs- Lead the efforts in platform marketing so as to drive efficient traffic through paid and free channels measured by ROI and reasonable budgeting- Maintain and improve customers’ loyalty with the brand by efficient CRM implementations with measurement on repurchase, RFM, etc.- Play the role of PM in leading platform key campaigns such as 11.11, responsible for the commercial strategy and its final results- Lead the cooperation with platforms to ensure the smooth process of e-store operations, covering brand exposure, platform resources, campaign operations and new store opening, etc.

Formulate and execuate the online marketing & distribution strategy and plan for the hotel, be the recipient to reports of online results. Maximize and optimize the performance of all online marketing channels based on these results.Drive on-brand marketing solutions that will improve performance for the various online channels. Plan and execute all online marketing initiatives at property level, including online advertising campaigns/plan, SEO, SEM, Email campaigns, etc. Optimize website marketing. Make use of content management tools to maintain the campaign/property content on hotel's and group's official websites and 3rd parties' sites. Support Global, Divisional and Regional Online Marketing Team. Execute online marketing and loyalty program campaigns through channels at global/divisional/regional level in an on-brand way. Provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Manage all the social media channels for the hotel. Build up awareness for hotel through social media channels including weibo.com, tripadvisor, review sites of Ctrip.com, Elong.com, Expedia.com, etc. Manage relationship with online media and search for cooperation opportunities to increase exposure for hotel In charge of online third parties and channels. Seek for partnerships and opportunities of online marketing/ads on the websites of 3rd parties